Director, EQ Property
- Past efforts have attracted the wrong type of client.
- Prospects just want to know 'price' and don't seem to care about anything else.
- Leads seem to take forever to sign-up and become a client.
You just want to attract higher-value clients who value your expertise and expect to pay a fair premium to work with you.
- You’re unsure what metrics to be tracking.
- You’re not clear on what benchmarks to aim for.
- You're not sure if your marketing is making or losing money.
You just want to understand dollars-in vs dollars-out and whether or not it's all worth it.
- Growth is starting to cause other operational challenges.
- Getting the right people in the right seats has become easier said than done.
- The team can never quite seem to follow process or consistently achieve what is expected.
- You're getting pulled in a hundred different directions and clients are beginning to notice.
You just want to get everyone on the same page and following processes that actually work and scale.
- Exactly who is our ideal client and how do we get more of them?
- Just what is our point of difference (or do we even have one)?
- Do people see us as a commodity service provider?
- What 'tactics' would work best specifically for our firm and stage of business?
- Where should we be spending our marketing dollars and efforts?
You just want to know what you should be doing and why.
- The leadership team is losing sight of the bigger picture (core mission, vision and values).
- Key team members just can't seem to agree on what should be done next, how and why.
- Problems use to be handled quickly but now take weeks/months to resolve.
- Important but not urgent activities are just not getting done.
You just want everyone in the business aligned and beating to the same drum.
Director, EQ Property
- Past efforts have attracted the wrong type of client.
- Prospects just want to know 'price' and don't seem to care about anything else.
- Leads seem to take forever to sign-up and become a client.
You just want to attract higher-value clients who value your expertise and expect to pay a fair premium to work with you.
- You’re unsure what metrics to be tracking.
- You’re not clear on what benchmarks to aim for.
- You're not sure if your marketing is making or losing money.
You just want to understand dollars-in vs dollars-out and whether or not it's all worth it.
- Growth is starting to cause other operational challenges.
- Getting the right people in the right seats has become easier said than done.
- The team can never quite seem to follow process or consistently achieve what is expected.
- You're getting pulled in a hundred different directions and clients are beginning to notice.
You just want to get everyone on the same page and following processes that actually work and scale.
- Exactly who is our ideal client and how do we get more of them?
- Just what is our point of difference (or do we even have one)?
- Do people see us as a commodity service provider?
- What 'tactics' would work best specifically for our firm and stage of business?
- Where should we be spending our marketing dollars and efforts?
You just want to know what you should be doing and why.
- The leadership team is losing sight of the bigger picture (core mission, vision and values).
- Key team members just can't seem to agree on what should be done next, how and why.
- Problems use to be handled quickly but now take weeks/months to resolve.
- Important but not urgent activities are just not getting done.
You just want everyone in the business aligned and beating to the same drum.
Improve operations, implement systems and remove bottlenecks so that you get your time back.
Hire and train the right team, communicate better with each other and eliminate people problems.
Grow your business with bigger and better clients.
Overcome cash flow issues and improve your financial management.
Make better decisions and become more profitable.
Whereever you're stuck, we can help:
YOU GOT IT.
COMING RIGHT UP.
EASY.
We work primarily with established business owners in the following categories.
Advisory Firms
Accounting firms, consulting firms, real estate agencies, medical clinics and marketing agencies.
Professionals
Consultants, coaches, real estate agents, accountants, mortgage brokers, medical practitioners, marketers and freelancers.
Our plan to achieve that vision is to work hand-in-hand with a smaller volume of exceptionally talented industry experts, taking each of them to 'market-leader' status in their respective niches and/or geographic locations. We then let their results do our talking.
A Chartered Accountant, Trent has over 10 years experience working across three different firms spanning the three 'tiers' of the accounting profession; a small boutique firm, a mid-tier firm and the ‘big 4’ firm – Pricewaterhouse Coopers.
Since founding Butler & Co Advisory in 2018, Trent has worked with over 50+ Australian professional service businesses. He deeply understands the nuances, growth challenges and stakeholder dynamics that present at every stage of a firm's life cycle.
Trent knows how both prospective clients and professional staff conduct their due diligence and choose a professional service provider in the modern digital world.
He understands that as your business grows and thrives, so will our partnership. So let’s talk, we promise it will be a breath of fresh air.
Our plan to achieve that vision is to work hand-in-hand with a smaller volume of exceptionally talented industry experts, taking each of them to 'market-leader' status in their respective niches and/or geographic locations. We then let their results do our talking.
A Chartered Accountant, Trent has over 10 years experience working across three different firms spanning the three 'tiers' of the accounting profession; a small boutique firm, a mid-tier firm and the ‘big 4’ firm – Pricewaterhouse Coopers.
Since founding Butler & Co Advisory in 2018, Trent has worked with over 50+ Australian professional service businesses. He deeply understands the nuances, growth challenges and stakeholder dynamics that present at every stage of a firm's life cycle.
Trent knows how both prospective clients and professional staff conduct their due diligence and choose a professional service provider in the modern digital world.
He understands that as your business grows and thrives, so will our partnership. So let’s talk, we promise it will be a breath of fresh air.
They're very strategic. They'll come up with great ideas and great ways in which you can improve on your business."
Shane Hiscock, Founder & Buyers Agent, Locate Buyers Agency
Partner, Clarke & Brownrigg Chartered Accountants Adelaide
Mike Urness, CEO, CFO-One Advisors
Founder & Partner,
Arc Medical Accountants
Debra Beck-Mewing, Founder & CEO, Property Frontline
Founder & Director,
Blue Diamond Recruitment
He [Trent] showed me his methods of conducting sales calls and strategy sessions, which turned out to be way more effective."
Ryan Caswell, Founder, B2B Leads
Founder & Director,
Parabroker.au
Investment presumes that there will be a return. Otherwise, it’s just an expense.
If you qualify – and do the work – we offer a guarantee:
After 17 weeks of coaching, you will agree that coaching has paid for itself - or we will work with you at no charge until that is true.
This drives us to do great work and ensure we're only commencing relationships with those who we're sure will see commercially positive outcomes.
Have you ever driven at night with your headlights off?
It feels dangerous, right? You’re unsure of what’s ahead, hesitant to turn, and constantly bracing for impact.
That’s exactly how many small business owners are running their business finances - in the dark, hoping they don’t crash.
The Hidden Cost of Flying Blind
Most owners aren’t lazy. They’re busy. So they glance at their bank account, maybe check sales numbers, and then get on with the day.
The problem? Bank balances and gut feel don’t tell the whole story.
You can be busy but unprofitable.
You can be growing sales but heading toward a cash crunch.
You can hire too early or too late because you don’t know what’s coming down the road.
The result is constant second-guessing. Decisions feel risky. You move slower than you should; or worse, too fast and into trouble.
Turning your headlights on in business means having financial visibility:
A simple forecast showing what profit and cash are likely to be this month, next month, and 12 months ahead.
A clear view of when money goes out (wages, rent, suppliers) versus when it actually comes in.
The confidence to run “what-if” scenarios before making a decision.
This isn’t complicated accounting. It’s a practical owner’s tool - a rolling, easy-to-use revenue, profit and cash flow forecast.
Many owners assume their accountant is handling this. But most accountants are focused on compliance - making sure you’re legal and up to date with the ATO.
That’s really valuable, but it’s looking backwards.
What you need is forward visibility.
Your accountant doesn’t know your growth plans, hiring ideas, or the next big client contract.
Only you, the owner, can supply those assumptions.
A good forecast builds from that - simple, clear, and yours to drive.
One of our coaching clients, Claudio, described himself as “financially flying blind” when we first connected. Despite a growing business and genuine passion for his craft, he couldn’t predict what was coming next - financially or operationally. The stress was mounting, and the lack of clarity made every decision feel like a gamble.
Like many business owners, Claudio had outsourced financial visibility to third parties. But it wasn’t working. He didn’t have the confidence or speed he needed to make smart calls day to day. That’s when we rolled up our sleeves together.
Instead of relying solely on gut feel or reactive bookkeeping, Claudio learned how to build and use a simple forecast. One that tracked cash, profit, and capacity - giving him the clarity to lead decisively.
Within weeks, he was able to:
Spot unprofitable service lines and make pricing decisions accordingly
Delegate more effectively, backed by numbers
Predict cash flow issues before they became urgent fires
Claudio didn’t become a Chief Financial Officer overnight. He just gained the right level of forward visibility to lead from the front - not the fog.
If you’d like to hear more about Claudio’s story, you can read (or watch) the full case study interview here.
You hire and scale with confidence
No more guessing whether you can afford that new staff member.
You’ll know if the timing works - or if waiting three months is safer.
You say yes and no faster
Should you take on that new location?
Should you invest in that new piece of equipment?
With visibility, you can test the decision before spending a cent.
You sleep better at night
Stress comes from uncertainty.
A clear forecast gives you peace of mind that tomorrow’s bills - and next quarter’s - are covered.
From Reactive to Strategic
Without headlights, you’re forced to be reactive. You’re constantly on edge, waiting for surprises.
With them on, you shift gears:
You move faster, because you’re not afraid of what is ahead.
You make smarter choices, because you see risks before they hit.
You free up headspace to focus on growth, team, and life outside the business.
That’s part of the difference between owning a job and leading a business.
The Path Forward
If you’ve been relying on gut feel or your bank balance, don’t beat yourself up. Most owners start there. But it’s not where you want to stay.
Switching on your financial headlights doesn’t require fancy software or a finance degree. It requires:
A simple revenue, profit and cash flow forecast.
A habit of reviewing it at least monthly.
The discipline to base big decisions on it.
With that clarity, you’ll feel in control. Finally able to drive your business, not just ride along hoping for the best.
Your business should serve your life, not consume it. But freedom doesn’t come from luck. It comes from clarity and confidence.
So here’s the question: Are you still driving blind, or is it time to turn your headlights on?
Here’s to building a business that works for you, not the other way around.
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Just straight-forward analysis of your approach to marketing and sales, team-building skills, gross and net profitability, and business transfer readiness.