WELL... YOU CAN!

Butler & Co Advisory is a small team of experienced entrepreneurs coaching aspiring entrepreneurs. We are experts in one thing – growing profitable companies through an appropriate mix of business coaching, growth advisory and marketing strategy consulting.

Whereever you're stuck, we can help:

MORE LEADS, SALES, AGGRESSIVE GROWTH?

YOU GOT IT.

MORE LEADS, SALES, AGGRESSIVE GROWTH? YOU GOT IT.

You won’t believe how easy it is to get your phone ringing with top-shelf, ready-to-buy prospects until you see our methodology for yourself. It’s time for you to set the pace and leave your competitors behind.

RECRUIT & RETAIN WINNERS INSTEAD OF LOSERS?

COMING RIGHT UP.

RECRUIT & RETAIN WINNERS INSTEAD OF LOSERS? COMING RIGHT UP.

Only the very best hiring managers win the perpetual war for talent. You’ll join the ranks of elite recruiters when you learn how the top guns do it. It’s time to get the rock stars you deserve and let the rest work for the others.

CONTROL YOUR CASH AND STASH MONEY AWAY?

EASY.

CONTROL YOUR CASH AND STASH MONEY AWAY? EASY.

Smart business owners know how to control costs, forecast and manage cash, and grow profits. It’s time to control the flow of money through your business and build a large pile of cash in your bank account.

GET YOUR BUSINESS READY TO SELL FOR BIG BUCKS? LET’S ROLL.

Any business can be turned into a cash machine that runs with minimal to zero daily involvement of the owner(s). It’s time to turn your staff into a team that will run your business like they own it, so you can sell it to whomever you wish, whenever you wish.

Subscribe To Watch Our Free Methodology Presentation: Learn Our Proven 5-Step System For Transforming Your Business Into A Firm That Runs Smoothly, Profitably and (mostly) without You.

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Five stages of business growth: Creation, Chaos, Control, Prosperity and Freedom, with planning priorities for each stage.
Business coaching for established, expertise-led businesses

Build a business that matches your ambition.

Butler & Co helps you strengthen your leadership, build greater ownership across your team and set a clear rhythm of priorities, review and follow-through.

Turn plans into action, improve profitability and create room to grow, with less depending on you day to day.

Led by Trent Butler, Chartered Accountant and business coach to established Australian businesses since 2018.

Some of the businesses we've worked with

Client logos: Clarke & Brownrigg Chartered Accountants, Locate Buyers Agency, B2B Leads, Arc Med Medical Accountants, APL Insolvency, Aretex
I was attracted to Trent's clarity of what could be achieved, his process driven approach to achieving objectives, coupled with his knowledge and experience. It's been absolute pleasure working with Trent and his team. I am extremely pleased with the results...
Giles HillGiles HillDirector, EQ Property
It took us a couple of months to really get clicking, and then around months three or four, we really started to see a huge return on investment which was fantastic.
Mike UrnessMike UrnessCEO, CFO-One Advisors
Where it gets harder

Your business has grown. Too much of it still comes back to you.

You can see opportunities to improve the business. But client work, team questions and day-to-day decisions keep taking priority over the plans that would move it forward.

Does any of this sound familiar?

  • It all still lands on your deskDecisions your team could make still come back to you.
  • Good people, but no clear ownersYou have capable people, but some of the outcomes that matter most don't have a clear owner.
  • You keep getting pulled back inA major project drags you back into delivery, and other work stalls while you rescue it.
  • Growth keeps getting pushed backMarketing, sales and growth initiatives keep slipping while client delivery takes priority.
  • You never really switch offTaking a proper break still means checking email the whole time.

None of this means the business is broken. It usually means your ambitions have outgrown the way it currently runs.

The deeper issue

More effort alone won't take the business where you want it to go.

What built the business

Your expertise, judgement, standards and client relationships built this business. They remain valuable. The next stage also needs stronger ways of leading and operating.

What happens as it grows

As the business grows, more decisions and exceptions find their way back to you. Stepping in solves the problem in front of you, but it can also keep the pattern going.

What you may have tried

A senior hire, new software, documented processes or a planning day can each help. On their own, they may not yet work together in a way the business consistently uses.

Progress comes when the way you lead and the way the business operates start working together, rather than relying on more effort from you.

That is the work we do with owners.

How we help

How Butler & Co helps

Coaching, strategic planning and commercial advice, tailored to your business. Practical, not motivational, and focused on the priorities that matter most.

Clear direction and follow-through

Agree where the business is heading and the few priorities that matter most. Then keep them moving with a regular rhythm of review, even in busy weeks.

Stronger leadership and team ownership

Strengthen how you lead, set expectations and hold people accountable. Clarify what others own and can decide, so the business relies less on a few people, without lowering your standards.

Growth and profitability

Identify where worthwhile growth and profit should come from. Work through marketing, sales, pricing, capacity or financial decisions where they matter to your priorities.

A commercially credible thinking partner

Work through difficult decisions with someone independent who understands the stakes, simplifies complexity and challenges your thinking respectfully.

What changes

What a stronger business makes possible

This isn't about escaping your business. It's about spending more of your time where you add the most value, and staying involved by choice.

Schedule a call with Trent
  • Decisions get made at the right level, to your standard.
  • Priorities have owners, so plans turn into action.
  • The business becomes stronger and more profitable, with the capacity to pursue worthwhile opportunities.
  • More of your time goes to the work where your judgement adds the most value: key clients, major decisions, strategy and growth.
  • You can take leave with reasonable confidence the business will keep moving.
  • Over time, the business can become more valuable and, if you choose, more saleable.
The right fit

Who we work with

We work with owners and directors of established Australian businesses where skilled people, sound judgement and coordinated delivery create the value.

You have a capable team, a solid commercial foundation and ambitions for what comes next. Yet too many decisions, client issues or delivery problems still depend on you. You may already have managers in place, or be developing people to take on more responsibility.

An established business
A capable team to build on
Ambition for the next stage

Whether you lead the business on your own or alongside partners, the stage and condition of the business matter more than the industry.

See how our coaching works

Typical industries

Professional and technical services Engineering and building consultancies Construction Manufacturing and fabrication Accounting and advisory Recruitment Multi-practitioner health practices

Our coaching is designed for established businesses with a team to develop and owners willing to put decisions into practice. It isn't a done-for-you management service or an emergency turnaround solution.

Meet Trent Butler

A Chartered Accountant who understands businesses at your stage

Trent Butler is a Chartered Accountant with more than 10 years' experience across a boutique firm, a mid-tier firm and PricewaterhouseCoopers. Since founding Butler & Co Advisory in 2018, he has worked with 150+ Australian businesses.

He understands the financial decisions, team dynamics and stakeholder relationships that shape a growing business. That means he can follow the commercial and organisational complexity of yours without pretending to be the technical expert in your industry.

He'll respect what you've built, simplify what's in the way and challenge your thinking where it's useful.

Meet Trent
In their words

What owners say about working with Trent

Client video / Locate Buyers Agency
“They're very strategic. They'll come up with great ideas and great ways in which you can improve on your business.”
Shane HiscockFounder & Buyers Agent, Locate Buyers Agency
Client video / Property Frontline
“What a positive experience it was working with Trent. What I particularly liked was the mix of tools and feedback that helped me connect with clients in a systemised and targeted way, which saved me so much time.”
Debra Beck-MewingFounder & CEO, Property Frontline
Client story / Clarke & Brownrigg
They listened to our requirements and concerns and formulated a plan tailored to our specific circumstances. We feel they delivered a practical and detailed strategy that suits our needs and reflects our values and we are now working with Butler & Co to implement this.
Chris ClarkePartner, Clarke & Brownrigg Chartered Accountants Adelaide
Read the case studies
Your next step

A practical first step

  1. 1Start with a conversation. Tell us a little about your business through our short enquiry form. Where there looks to be a potential fit, the next step is a 15–20-minute fit call with Trent.
  2. 2Experience the approach. Where there's a likely fit and Trent believes it will be useful, we'll arrange a complimentary 60-minute coaching session.
  3. 3Decide together. We then decide together whether ongoing coaching makes sense and where to begin. If it isn't the right fit, we'll say so.

If you lead the business alongside partners, we'll talk about who should be involved once we know there's a fit.

We start with the priorities already competing for your attention and build on what's working.

Coaching runs month to month

You're not committing to a lengthy fixed-term engagement. Coaching continues month to month, with notice given as set out in our coaching agreement.

Meaningful progress needs protected time, participation and follow-through between sessions. We'll be clear about what that involves before you begin.

Schedule a call with Trent
Not ready for a call?

Start with Beyond Expertise.

Practical thinking for owners building a business that can carry their ambition. Each Friday, Beyond Expertise shares ideas on leadership, commercial decisions and turning plans into progress, drawn from the patterns Trent sees in his coaching work. It's free.

Discover Beyond Expertise

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Subscribe To Watch Our Free Methodology Presentation: Learn Our Proven 5-Step System For Transforming Your Business Into A Firm That Runs Smoothly, Profitably and (mostly) without You.

Confirm Your Details To Continue

Schedule a call to see if our approach can help take your business to #1 in your market.

No pie-in-the-sky. No generic ideas.

No hard sell.

Just straight-forward analysis of your approach to marketing and sales, team-building skills, gross and net profitability, and business transfer readiness.