As a Chartered Accountant and prior to launching Butler & Co Advisory, I accumulated over a decade of experience working across three different firms spanning the three 'tiers' of the accounting profession; a small boutique firm, a mid-tier firm and the ‘big 4’ firm – Pricewaterhouse Coopers. During my career, I have provided strategic advice to corporates and regulators involved in ultra-high stakes "bet-the-company" style litigated matters. My clients included major banks, regulators, and ASX listed companies (advising to board level in some cases).

While my certification as a Chartered Accountant showcases my training, I believe the quality of a coach should be determined by their results.

My clients have reported increased sales growth, higher profits, smoother day-to-day operations, and the ability to take holidays without worrying that everything will fall apart while they're away from the office.

You can find a few of their stories on my case studies page and LinkedIn profile. I invite you to call any of them to learn about their experiences.

On a personal note, I come from a family of small business owners and feel I was destined to enter the accounting profession from a young age. I recall sitting in my parents' accountant's office at the age of five, reviewing financial statements and walking through the numbers. The way my father hung on every word the accountant said seduced me into the profession. I wanted to become a strategic partner and adviser to the clients I served and be equipped with the skills needed to go into business for myself.

My obsession with business and entrepreneurship started early in my life, and throughout my formative years, I've seen the ups and downs of business and the impact they have.

It came as no surprise to me that working my way up the ranks of traditional accounting firms left me feeling unfulfilled. Small business is just entrenched too deeply into my DNA and so in 2018, Butler & Co Advisory was born.

I believe I was born to coach.

Just after I started my coaching practice, I had an epiphany: I was born to coach.

I've been coaching all my life. Until that moment I hadn't been able to label it. Now I had crystal clear insight.

I now understood what Steve Jobs meant in this quote, that only after you're there, can you then connect the dots:

“You can't connect the dots looking forward; you can only connect them looking backwards.

So, you have to trust that the dots will somehow connect in your future.

You have to trust in something — your gut, destiny, life, karma, whatever."

~ Steve Jobs