Curious about the inner workings of business coaching and its effectiveness? Wondering about the outcomes you can anticipate?

This week, I have the privilege of sharing a firsthand account from one of my clients, Claudio, who graciously opened up to provide a glimpse behind the scenes of a coaching relationship.

I will let him tell the story…

Prior to meeting Trent, the business was financially 'flying-blind'

My struggle started when the numbers started spiraling out of control. I just couldn't wrap my head around how to predict the future accurately. It was a real roadblock in planning ahead and making good decisions.

It eventually led to a never-ending cycle of stress. You see everyone else around you flourishing, the company growing, but inside - it had all become chaos. I started off passionate about what I do, envisioning my business supporting not just my life but more. But as things progressed, that clear vision turned into murky uncertainty. The stress? It was overwhelming, to say the least.

I knew where my business is headed, I was just unsure what type of support I needed

At that time, my reliance was heavily placed on external providers. Much of the financial management of the business was outsourced, and my growth was directly tied to the pace at which these providers could support me.

I understood the trajectory my business was on and the potential risks if I didn't address certain problems. I had outsourced key areas to a third party, but unfortunately, that didn't work out as planned.

What convinced me to move forward with Trent’s coaching was his presentation of a straightforward, comprehensible business building model. He made it clear that I could learn and master the missing skill sets myself, leveling me up as a business owner so I wouldn't need to place such a heavy reliance on external third parties . It was an eye-opener, realising that I had the capability to hone in on the essential skills necessary and take control of the situation.

Trent prioritises delivering genuine value

I truly value the unique quality Trent brings to the coaching space. Trent's approach stands out because he delivered what I needed, when I needed it, and he's incredibly easy to work with him. There's no pressure or obligation to do things we just don't need to do. Instead, what shines through is the unwavering commitment to providing value.

I've encountered coaches and programs in the past who prioritised client retention over delivering genuine value, leaving a void in the experience. Remarkably, Trent steers clear of this approach entirely.

His consistency in maintaining a focus on genuine value throughout our entire journey is a rare and remarkable trait which I've found incredibly helpful.

Trent’s systematic approach is a game changer

I really appreciate Trent’s systematic approach. It's refreshing because sometimes, high-level coaching can become too abstract, too focused on next week's concerns without a clear plan for the 'here and now'.

Trent's structured system provides a tangible and clear pathway to achieving our goals. The combination of our weekly coaching sessions and the ongoing support makes it simple for me to identify what needs attention and how to approach solving problems effectively.

My direct, no-nonsense style fits well with his approach. I believe in being straightforward, whether it's good or bad. Our relationship thrives on this honesty, and the system in place supports this dynamic interaction seamlessly.

Everyone on my team has more clarity now

Clarity has been the game-changer for us. Now, when I turn to my team with requests, I can back them up with solid science and data. I can clearly point out where things stand, what needs to happen, and what progress should look like.

That level of precision has been monumental. Additionally, being able to effortlessly structure the business and see how it seamlessly aligns across the team has shown me how much I can delegate and how far I can step back. It's crystal clear.

The ultimate takeaway from it all is a sense of peace and relaxation, coupled with a profound feeling of control. Clarity truly is the master key.

Our whole team dynamic has really changed for the better

With any change, there's usually some initial hesitation. However, as a leader overseeing growth, it's crucial to articulate the science behind the change and ensure everyone is on board.

I'm pleased to say that the team has embraced these changes wholeheartedly. The new strategies we've implemented have been well-received and widely adopted, which is fantastic.

Moreover, thanks to the data-driven approach, the team now has clear incentives and pathways for growth. Building this framework has instilled confidence among us. They understand that my reduced involvement is possible due to the robust system in place, and that confidence is key.

Now, with things crystal clear, I don't need to be as hands-on as before. It's incredibly time-efficient. I've regained control over my business activities, a control I once had but lost as the business expanded and demands increased.

I don’t hesitate recommending Trent to others

On a more personal note, having been taught by various instructors, Trent's teaching style instilled in me the confidence to refer others

Trent’s behaviour and the way he handles everything provide a sense of assurance. Knowing that referring someone to him will yield excellent results is reassuring, especially considering my past experiences and understanding the intricacies of human psychology.

Claudio Conte, Spiral Orb Designs, https://spiralorbdesigns.com.au/