Push Through or Pivot: How to Use “The Dip” to Find Ultimate Business Success
“Winners quit fast, quit often, and quit without guilt” I love this quote from Seth Godin, the author of “The Dip: A Little Book That Teaches You When to Quit.” When I mention this to some of my clients, they look at me in shock because let’s face it - the general rule for success is never quit. But let me tell you one truth that most businessmen don’t realise. Quitting is not the same as failing. This is an important distinction that I want you to learn right now. I’ve been in the business of helping people turn their companies into a huge success and I believe that the fear of quitting will only hold you back. In this article, I want to discuss a common phase in a business called “The Dip” and how you can get through it successfully. I’ll also enlighten you as to why quitting can be a powerful move to propel you towards success - if you know how to do it right.