

Director, EQ Property
- Past efforts have attracted the wrong type of client.
- Prospects just want to know 'price' and don't seem to care about anything else.
- Leads seem to take forever to sign-up and become a client.
You just want to attract higher-value clients who value your expertise and expect to pay a fair premium to work with you.
- You’re unsure what metrics to be tracking.
- You’re not clear on what benchmarks to aim for.
- You're not sure if your marketing is making or losing money.
You just want to understand dollars-in vs dollars-out and whether or not it's all worth it.
- Growth is starting to cause other operational challenges.
- Getting the right people in the right seats has become easier said than done.
- The team can never quite seem to follow process or consistently achieve what is expected.
- You're getting pulled in a hundred different directions and clients are beginning to notice.
You just want to get everyone on the same page and following processes that actually work and scale.
- Exactly who is our ideal client and how do we get more of them?
- Just what is our point of difference (or do we even have one)?
- Do people see us as a commodity service provider?
- What 'tactics' would work best specifically for our firm and stage of business?
- Where should we be spending our marketing dollars and efforts?
You just want to know what you should be doing and why.
- The leadership team is losing sight of the bigger picture (core mission, vision and values).
- Key team members just can't seem to agree on what should be done next, how and why.
- Problems use to be handled quickly but now take weeks/months to resolve.
- Important but not urgent activities are just not getting done.
You just want everyone in the business aligned and beating to the same drum.







Director, EQ Property
- Past efforts have attracted the wrong type of client.
- Prospects just want to know 'price' and don't seem to care about anything else.
- Leads seem to take forever to sign-up and become a client.
You just want to attract higher-value clients who value your expertise and expect to pay a fair premium to work with you.
- You’re unsure what metrics to be tracking.
- You’re not clear on what benchmarks to aim for.
- You're not sure if your marketing is making or losing money.
You just want to understand dollars-in vs dollars-out and whether or not it's all worth it.
- Growth is starting to cause other operational challenges.
- Getting the right people in the right seats has become easier said than done.
- The team can never quite seem to follow process or consistently achieve what is expected.
- You're getting pulled in a hundred different directions and clients are beginning to notice.
You just want to get everyone on the same page and following processes that actually work and scale.
- Exactly who is our ideal client and how do we get more of them?
- Just what is our point of difference (or do we even have one)?
- Do people see us as a commodity service provider?
- What 'tactics' would work best specifically for our firm and stage of business?
- Where should we be spending our marketing dollars and efforts?
You just want to know what you should be doing and why.
- The leadership team is losing sight of the bigger picture (core mission, vision and values).
- Key team members just can't seem to agree on what should be done next, how and why.
- Problems use to be handled quickly but now take weeks/months to resolve.
- Important but not urgent activities are just not getting done.
You just want everyone in the business aligned and beating to the same drum.
Improve operations, implement systems and remove bottlenecks so that you get your time back.
Hire and train the right team, communicate better with each other and eliminate people problems.
Grow your business with bigger and better clients.
Overcome cash flow issues and improve your financial management.
Make better decisions and become more profitable.
Whereever you're stuck, we can help:

YOU GOT IT.

COMING RIGHT UP.

EASY.

We work primarily with established business owners in the following categories.

Advisory Firms
Accounting firms, consulting firms, real estate agencies, medical clinics and marketing agencies.

Professionals
Consultants, coaches, real estate agents, accountants, mortgage brokers, medical practitioners, marketers and freelancers.

Our plan to achieve that vision is to work hand-in-hand with a smaller volume of exceptionally talented industry experts, taking each of them to 'market-leader' status in their respective niches and/or geographic locations. We then let their results do our talking.
A Chartered Accountant, Trent has over 10 years experience working across three different firms spanning the three 'tiers' of the accounting profession; a small boutique firm, a mid-tier firm and the ‘big 4’ firm – Pricewaterhouse Coopers.
Since founding Butler & Co Advisory in 2018, Trent has worked with over 50+ Australian professional service businesses. He deeply understands the nuances, growth challenges and stakeholder dynamics that present at every stage of a firm's life cycle.
Trent knows how both prospective clients and professional staff conduct their due diligence and choose a professional service provider in the modern digital world.
He understands that as your business grows and thrives, so will our partnership. So let’s talk, we promise it will be a breath of fresh air.
Our plan to achieve that vision is to work hand-in-hand with a smaller volume of exceptionally talented industry experts, taking each of them to 'market-leader' status in their respective niches and/or geographic locations. We then let their results do our talking.
A Chartered Accountant, Trent has over 10 years experience working across three different firms spanning the three 'tiers' of the accounting profession; a small boutique firm, a mid-tier firm and the ‘big 4’ firm – Pricewaterhouse Coopers.
Since founding Butler & Co Advisory in 2018, Trent has worked with over 50+ Australian professional service businesses. He deeply understands the nuances, growth challenges and stakeholder dynamics that present at every stage of a firm's life cycle.
Trent knows how both prospective clients and professional staff conduct their due diligence and choose a professional service provider in the modern digital world.
He understands that as your business grows and thrives, so will our partnership. So let’s talk, we promise it will be a breath of fresh air.

They're very strategic. They'll come up with great ideas and great ways in which you can improve on your business."
Shane Hiscock, Founder & Buyers Agent, Locate Buyers Agency

Partner, Clarke & Brownrigg Chartered Accountants Adelaide
Mike Urness, CEO, CFO-One Advisors

Founder & Partner,
Arc Medical Accountants
Debra Beck-Mewing, Founder & CEO, Property Frontline

Founder & Director,
Blue Diamond Recruitment
He [Trent] showed me his methods of conducting sales calls and strategy sessions, which turned out to be way more effective."
Ryan Caswell, Founder, B2B Leads

Founder & Director,
Parabroker.au



Investment presumes that there will be a return. Otherwise, it’s just an expense.
If you qualify – and do the work – we offer a guarantee:
After 17 weeks of coaching, you will agree that coaching has paid for itself - or we will work with you at no charge until that is true.
This drives us to do great work and ensure we're only commencing relationships with those who we're sure will see commercially positive outcomes.

For many business owners, Christmas doesn’t fully feel like a break.
They might be physically away from the business, but mentally they’re still “on”.
Thinking about next year.
Second-guessing decisions.
Wondering if you’ve missed something important.
That is not because you don’t work hard enough.
It’s because you don’t yet have closure.
And closure comes from clarity.
A lot of business owners describe the same thing: they’re tired.
But tired isn’t the root of the problem.
The real issue is unfinished thinking.
When you don’t have a clear plan, your brain keeps running background tabs:
“What should I be focusing on in January?”
“What if next year ends up the same as this one?”
“Am I actually working on the right things?”
Planning is important. But, it’s rarely urgent.
So it gets pushed aside. And the cost shows up later, usually during the time you were meant to rest.
Without a plan, everything feels important.
And when everything is important, nothing really is.
What I see over and over again is this:
Owners stay busy but stuck
Fires of the day quietly become fires of the year
Familiar patterns repeat, even when results aren’t improving
Then January rolls around, and instead of starting fresh, you’re reacting again.
That is not a motivation problem.
It’s a structure problem.
You don’t need a 50-page strategic document.
You need:
Clear priorities
Confidence in direction
Something simple you actually trust
A one-page plan does that job far better than a thick folder that never gets opened.
When the plan is clear and visible, it quiets the noise.
And when the noise drops, you regain control.
Here’s what most people don’t realise.
A clear plan doesn’t just guide action.
It gives you permission.
Permission to:
Stop thinking about work over Christmas
Be present with your family
Properly switch off
That is not laziness. It’s leadership.
You’ve made the decisions already. There is nothing left to solve until January.
A good one-page plan isn’t complicated.
It just answers the right questions.
Here is the structure I use with clients.
What worked this year?
What didn’t?
No judgement. No blame.
Just lessons you don’t want to repeat (and ones you do).
You can’t solve problems you won’t name.
Time, team, money: every issue fits somewhere amongst these three.
Clarity starts with honesty.
Step 3. Paint a Medium-Term Picture
Not vague ambition.
A clear picture of where the business, and your life, will be in three to five years.
This anchors your decisions.
This is where most plans fall apart.
The best-performing owners don’t do more.
They do less, consistently.
If it’s not in the top five, it waits.
Momentum beats motivation.
If you know exactly what the first quarter looks like, January becomes calm instead of chaotic.
Across more than 100 clients, one pattern is consistent.
The owners who get the best results aren’t the busiest.
They’re the most focused.
Focus is not a personality trait.
It’s a skill.
And like any skill, it can be learned and installed.
Before Christmas hits, block 60 to 90 minutes.
That is it.
Build your one-page plan.
Print it or save it somewhere visible.
Then ask yourself one simple question:
“If this is the only plan I follow next year, will it move the needle?”
If the answer is yes, you’re done.
You don’t need to have everything figured out.
You just need enough clarity to rest.
Confirm Your Details To Continue

Confirm Your Details To Continue

Just straight-forward analysis of your approach to marketing and sales, team-building skills, gross and net profitability, and business transfer readiness.