Chartered Accountant + Business Coach
You've mastered your profession. So why does your business still rely on you?
You spent years becoming exceptional at your profession. Running and leading the business? No one ever taught you that part and it's a skill set, not a personality trait.
If you're honest, some of this sounds familiar.
Every decision still comes back to you. You can't take a proper holiday without your phone lighting up. The team is good, but nothing important happens unless you're in the room. The numbers look fine until you realise how much of the business lives in your head.
None of this is a character flaw. It's what happens when you're brilliant at your craft but were never taught how to own and lead the business around it.
Butler & Co is a small, senior team that helps 2–3 partner professional-service firms and high-performing solo professionals build profitable businesses that no longer depend on them.
5-Star Rated Sydney Business Coach & Growth Partner
★★★★★
WE GUIDE SYDNEY'S 'BEST KEPT SECRETS' TO #1 IN THEIR MARKET
Trent Butler is a Chartered Accountant who acts as a Business Coach, Growth Advisor and Marketing Strategist to Sydney's growth-minded professional service business owners.
We'll help you increase your profits, implement systems to improve operations and build a team that can operate without you - giving you the money and freedom to live the life you want.
★★★★★
Chartered Accountant + Business Coach
Our Founder & Director, Trent Butler
Few business coaches can read financials like a Chartered Accountant. Few accountants will coach you on what to do about them. Trent does both and that's the whole point of Butler & Co.
He's a Chartered Accountant with 10+ years across boutique, mid-tier and 'big 4' firms (including PwC), and since founding Butler & Co in 2018 he's worked with 50+ Australian professional-service businesses.
He's also been where you are, brilliant at the craft, then having to learn how to build and lead the business around it. That's exactly the part he now coaches you through.
Let's talk, we promise it'll be a breath of fresh air.
Just a few of the 'best kept secrets' we've worked with:
"I was attracted to Trent's clarity of what could be achieved, his process driven approach to achieving objectives, coupled with his knowledge and experience. It's been absolute pleasure working with Trent and his team. I am extremely pleased with the results...”
Giles Hill
Director, EQ Property
The truth is you have a lot in your plate when it comes to being the #1 business in your market..
You Might Be Struggling With:
Identifying & attracting the right type of higher-value client
- Past efforts have attracted the wrong type of client.
- Prospects just want to know 'price' and don't seem to care about anything else.
- Leads seem to take forever to sign-up and become a client.
You just want to attract higher-value clients who value your expertise and expect to pay a fair premium to work with you.
Monitoring cash flow & tracking return on investment
- You’re unsure what metrics to be tracking.
- You’re not clear on what benchmarks to aim for.
- You're not sure if your marketing is making or losing money.
You just want to understand dollars-in vs dollars-out and whether or not it's all worth it.
Developing process and people to handle the next growth phase
- Growth is starting to cause other operational challenges.
- Getting the right people in the right seats has become easier said than done.
- The team can never quite seem to follow process or consistently achieve what is expected.
- You're getting pulled in a hundred different directions and clients are beginning to notice.
You just want to get everyone on the same page and following processes that actually work and scale.
Figuring out what to do and what not to do next from a marketing and business development standpoint
- Exactly who is our ideal client and how do we get more of them?
- Just what is our point of difference (or do we even have one)?
- Do people see us as a commodity service provider?
- What 'tactics' would work best specifically for our firm and stage of business?
- Where should we be spending our marketing dollars and efforts?
You just want to know what you should be doing and why.
Aligning the leadership team on strategy, planning and execution
- The leadership team is losing sight of the bigger picture (core mission, vision and values).
- Key team members just can't seem to agree on what should be done next, how and why.
- Problems use to be handled quickly but now take weeks/months to resolve.
- Important but not urgent activities are just not getting done.
You just want everyone in the business aligned and beating to the same drum.
Just a few of the 'best kept secrets' we've worked with:
"I was attracted to Trent's clarity of what could be achieved, his process driven approach to achieving objectives, coupled with his knowledge and experience. It's been absolute pleasure working with Trent and his team. I am extremely pleased with the results...”
Giles Hill
Director, EQ Property
THE TRUTH IS YOU HAVE A LOT ON YOUR PLATE WHEN IT COMES TO BEING THE #1 BUSINESS OR TECHNICAL PROFESSIONAL IN YOUR MARKET...
You Might Be Struggling With:
Identifying & attracting the right type of higher-value client
- Past efforts have attracted the wrong type of client.
- Prospects just want to know 'price' and don't seem to care about anything else.
- Leads seem to take forever to sign-up and become a client.
You just want to attract higher-value clients who value your expertise and expect to pay a fair premium to work with you.
Monitoring cash flow & tracking return on investment
- You’re unsure what metrics to be tracking.
- You’re not clear on what benchmarks to aim for.
- You're not sure if your marketing is making or losing money.
You just want to understand dollars-in vs dollars-out and whether or not it's all worth it.
Developing process and people to handle the next growth phase
- Growth is starting to cause other operational challenges.
- Getting the right people in the right seats has become easier said than done.
- The team can never quite seem to follow process or consistently achieve what is expected.
- You're getting pulled in a hundred different directions and clients are beginning to notice.
You just want to get everyone on the same page and following processes that actually work and scale.
Figuring out what to do and what not to do next from a marketing and business development standpoint
- Exactly who is our ideal client and how do we get more of them?
- Just what is our point of difference (or do we even have one)?
- Do people see us as a commodity service provider?
- What 'tactics' would work best specifically for our firm and stage of business?
- Where should we be spending our marketing dollars and efforts?
You just want to know what you should be doing and why.
Aligning the leadership team on strategy, planning and execution
- The leadership team is losing sight of the bigger picture (core mission, vision and values).
- Key team members just can't seem to agree on what should be done next, how and why.
- Problems use to be handled quickly but now take weeks/months to resolve.
- Important but not urgent activities are just not getting done.
You just want everyone in the business aligned and beating to the same drum.
Running a business is a skill set. We'll teach you it.
There's no magic system just a clear, staged approach. We start by mapping exactly where your business sits today and the handful of moves that will make the biggest difference over the next 90 days. From there, Trent coaches you through them one at a time, with your numbers in front of you the whole way. You stay the expert in your field. We make you the leader the business needs to run without you.
Butler & Co Advisory is a small team that helps professional –service owners build profitable businesses that doesn’t depend on them.
Attract better clients, not just more of them
MORE LEADS, SALES, AGGRESSIVE GROWTH? YOU GOT IT.
We help you get clear on who your ideal client is, why
they choose you over the firm down the road, and
how to attract more of them so you win on value, not
price.
Build a team that runs the business without you
RECRUIT & RETAIN WINNERS INSTEAD OF LOSERS? COMING RIGHT UP.
Get the right people into the right seats, with
everyone following processes that actually work so
you can step out of the day-to-day and trust the
business to run.
Understand your numbers and grow your profit
CONTROL YOUR CASH AND STASH MONEY AWAY? EASY.
As a Chartered Accountant, Trent helps you track the
right metrics, forecast and manage cash, control costs
and lift your margins so you always know what’s
working and what it’s worth.
Build a business your could step back from or sell
Systemise the business so it runs with little day-to-day
input from you. That gives you options: keep it as an
asset that funds the life you want, or sell it on your
terms when you’re ready.
Heard it all before? We get it...
There are thousands of coaches and consultants out there, all selling their "proprietary" systems.
If you've learned to tune most of them out, we don't blame you.
Because here's the question worth asking: what does the average coach, consultant or trainer actually know about running a business of their own, let alone one like yours?
Usually, not much. Genuinely good business coaching is rare.
Most of what's out there is common sense, repackaged and sold back to you at a premium.
We're different — and we can prove it.
OUR FOUNDER & DIRECTOR, TRENT BUTLER
The vision of Butler & Co Advisory is to be the undisputed market leader in business growth advisory services in Australia.
Our plan to achieve that vision is to work hand-in-hand with a smaller volume of exceptionally talented industry experts, taking each of them to 'market-leader' status in their respective niches and/or geographic locations. We then let their results do our talking.
A Chartered Accountant, Trent has over 10 years experience working across three different firms spanning the three 'tiers' of the accounting profession; a small boutique firm, a mid-tier firm and the ‘big 4’ firm – Pricewaterhouse Coopers.
Since founding Butler & Co Advisory in 2018, Trent has worked with over 50+ Australian professional service businesses. He deeply understands the nuances, growth challenges and stakeholder dynamics that present at every stage of a firm's life cycle.
Trent knows how both prospective clients and professional staff conduct their due diligence and choose a professional service provider in the modern digital world.
He understands that as your business grows and thrives, so will our partnership. So let’s talk, we promise it will be a breath of fresh air.
Proof? We've Got It.
LOCATE BUYERS AGENCY
"Their [Trent's] approach with us has been fantastic and I really like that they actually care about their clients. They're actually interested in you getting the best results possible, and that shows up in how they work and how they approach what they do.
They're very strategic. They'll come up with great ideas and great ways in which you can improve on your business."
Shane Hiscock, Founder & Buyers Agent, Locate Buyers Agency
“We recently engaged Butler & Co to create a marketing strategy for our Chartered Accounting firm which provides a full range of business services. They listened to our requirements and concerns and formulated a plan tailored to our specific circumstances. We feel they delivered a practical and detailed strategy that suits our needs and reflects our values and we are now working with Butler & Co to implement this.”
Chris Clarke
Partner, Clarke & Brownrigg Chartered Accountants Adelaide
CFO-ONE ADVISORS
“It took us a couple of months to really get clicking, and then around months three or four, we really started to see a huge return on investment which was fantastic.”
Mike Urness, CEO, CFO-One Advisors
“Wow very promising stats actually…Can’t wait to ramp this up next year given the high enquiry to click through rate and high organic search rate (with no SEO!)”
James Livingston
Founder & Partner,
Arc Medical Accountants
PROPERTY FRONTLINE
"What a positive experience it was working with Trent. What I particularly liked was the mix of tools and feedback that helped me connect with clients in a systemised and targeted way, which saved me so much time."
Debra Beck-Mewing, Founder & CEO, Property Frontline
“Working with Butler & Co has been such a positive experience, helping me develop a suitable marketing strategy and generate high quality leads. Butler & Co are very professional and have a very strategic approach with lead generating. We’ve achieved outstanding results and through my experience, I can honestly recommend Butler & Co and the services 100%.”
Maryanne Drosos
Founder & Director,
Blue Diamond Recruitment
B2B LEADS
“Being a lead gen and marketing guy, I thought my sales process was down pat to be honest...
He [Trent] showed me his methods of conducting sales calls and strategy sessions, which turned out to be way more effective."
Ryan Caswell, Founder, B2B Leads
“I'm so grateful for the support and guidance that Butler & Co’s business coaching has provided me thus far. Without them, I’m not sure if I would have continued in business. I'm now excited for the future and for what's next – we’re only just getting started!”
Kristie Oldfield
Founder & Director,
Parabroker.au
Achieve Market Leading Status Without:
