

Director, EQ Property
- Past efforts have attracted the wrong type of client.
- Prospects just want to know 'price' and don't seem to care about anything else.
- Leads seem to take forever to sign-up and become a client.
You just want to attract higher-value clients who value your expertise and expect to pay a fair premium to work with you.
- You’re unsure what metrics to be tracking.
- You’re not clear on what benchmarks to aim for.
- You're not sure if your marketing is making or losing money.
You just want to understand dollars-in vs dollars-out and whether or not it's all worth it.
- Growth is starting to cause other operational challenges.
- Getting the right people in the right seats has become easier said than done.
- The team can never quite seem to follow process or consistently achieve what is expected.
- You're getting pulled in a hundred different directions and clients are beginning to notice.
You just want to get everyone on the same page and following processes that actually work and scale.
- Exactly who is our ideal client and how do we get more of them?
- Just what is our point of difference (or do we even have one)?
- Do people see us as a commodity service provider?
- What 'tactics' would work best specifically for our firm and stage of business?
- Where should we be spending our marketing dollars and efforts?
You just want to know what you should be doing and why.
- The leadership team is losing sight of the bigger picture (core mission, vision and values).
- Key team members just can't seem to agree on what should be done next, how and why.
- Problems use to be handled quickly but now take weeks/months to resolve.
- Important but not urgent activities are just not getting done.
You just want everyone in the business aligned and beating to the same drum.







Director, EQ Property
- Past efforts have attracted the wrong type of client.
- Prospects just want to know 'price' and don't seem to care about anything else.
- Leads seem to take forever to sign-up and become a client.
You just want to attract higher-value clients who value your expertise and expect to pay a fair premium to work with you.
- You’re unsure what metrics to be tracking.
- You’re not clear on what benchmarks to aim for.
- You're not sure if your marketing is making or losing money.
You just want to understand dollars-in vs dollars-out and whether or not it's all worth it.
- Growth is starting to cause other operational challenges.
- Getting the right people in the right seats has become easier said than done.
- The team can never quite seem to follow process or consistently achieve what is expected.
- You're getting pulled in a hundred different directions and clients are beginning to notice.
You just want to get everyone on the same page and following processes that actually work and scale.
- Exactly who is our ideal client and how do we get more of them?
- Just what is our point of difference (or do we even have one)?
- Do people see us as a commodity service provider?
- What 'tactics' would work best specifically for our firm and stage of business?
- Where should we be spending our marketing dollars and efforts?
You just want to know what you should be doing and why.
- The leadership team is losing sight of the bigger picture (core mission, vision and values).
- Key team members just can't seem to agree on what should be done next, how and why.
- Problems use to be handled quickly but now take weeks/months to resolve.
- Important but not urgent activities are just not getting done.
You just want everyone in the business aligned and beating to the same drum.
Improve operations, implement systems and remove bottlenecks so that you get your time back.
Hire and train the right team, communicate better with each other and eliminate people problems.
Grow your business with bigger and better clients.
Overcome cash flow issues and improve your financial management.
Make better decisions and become more profitable.
Whereever you're stuck, we can help:

YOU GOT IT.

COMING RIGHT UP.

EASY.

We work primarily with established business owners in the following categories.

Advisory Firms
Accounting firms, consulting firms, real estate agencies, medical clinics and marketing agencies.

Professionals
Consultants, coaches, real estate agents, accountants, mortgage brokers, medical practitioners, marketers and freelancers.

Our plan to achieve that vision is to work hand-in-hand with a smaller volume of exceptionally talented industry experts, taking each of them to 'market-leader' status in their respective niches and/or geographic locations. We then let their results do our talking.
A Chartered Accountant, Trent has over 10 years experience working across three different firms spanning the three 'tiers' of the accounting profession; a small boutique firm, a mid-tier firm and the ‘big 4’ firm – Pricewaterhouse Coopers.
Since founding Butler & Co Advisory in 2018, Trent has worked with over 50+ Australian professional service businesses. He deeply understands the nuances, growth challenges and stakeholder dynamics that present at every stage of a firm's life cycle.
Trent knows how both prospective clients and professional staff conduct their due diligence and choose a professional service provider in the modern digital world.
He understands that as your business grows and thrives, so will our partnership. So let’s talk, we promise it will be a breath of fresh air.
Our plan to achieve that vision is to work hand-in-hand with a smaller volume of exceptionally talented industry experts, taking each of them to 'market-leader' status in their respective niches and/or geographic locations. We then let their results do our talking.
A Chartered Accountant, Trent has over 10 years experience working across three different firms spanning the three 'tiers' of the accounting profession; a small boutique firm, a mid-tier firm and the ‘big 4’ firm – Pricewaterhouse Coopers.
Since founding Butler & Co Advisory in 2018, Trent has worked with over 50+ Australian professional service businesses. He deeply understands the nuances, growth challenges and stakeholder dynamics that present at every stage of a firm's life cycle.
Trent knows how both prospective clients and professional staff conduct their due diligence and choose a professional service provider in the modern digital world.
He understands that as your business grows and thrives, so will our partnership. So let’s talk, we promise it will be a breath of fresh air.

They're very strategic. They'll come up with great ideas and great ways in which you can improve on your business."
Shane Hiscock, Founder & Buyers Agent, Locate Buyers Agency

Partner, Clarke & Brownrigg Chartered Accountants Adelaide
Mike Urness, CEO, CFO-One Advisors

Founder & Partner,
Arc Medical Accountants
Debra Beck-Mewing, Founder & CEO, Property Frontline

Founder & Director,
Blue Diamond Recruitment
He [Trent] showed me his methods of conducting sales calls and strategy sessions, which turned out to be way more effective."
Ryan Caswell, Founder, B2B Leads

Founder & Director,
Parabroker.au



Investment presumes that there will be a return. Otherwise, it’s just an expense.
If you qualify – and do the work – we offer a guarantee:
After 17 weeks of coaching, you will agree that coaching has paid for itself - or we will work with you at no charge until that is true.
This drives us to do great work and ensure we're only commencing relationships with those who we're sure will see commercially positive outcomes.

Most business owners aren’t short on motivation. They’re short on time.
Not because they’re lazy or disorganised - but because they’re pulled in fifty different directions every day. Staff questions. Client demands. Admin. Unexpected fires. The list never ends.
If you feel like you're always “running behind,” you’re not alone.
Contrary to what most people think, the solution isn’t to work harder, wake up earlier, or push through longer hours.
The real solution is structure.
The simplest, most powerful tool to create that structure is something every successful business owner eventually learns to embrace:
The Default Diary.
Let’s unpack how this one tool can transform your week - and reclaim five to ten hours you didn’t realise you were losing.
When your week is reactive, your business controls you - not the other way around.
Without structure:
urgent tasks replace important ones
interruptions dictate your flow
priorities get squeezed into leftover time
decisions pile up
your brain stays “on” 24/7
This creates a constant feeling of being behind, even when you’re working long hours.
If you’ve ever ended a week thinking, “I was busy, but I didn’t get anything meaningful done,” you’ve experienced the cost of a reactive schedule.
Here’s the good news: it’s fixable - quickly.
A Default Diary is a pre-planned weekly calendar that protects the most important work in your business.
Simple idea. Massive impact.
We've even got a handy example Default Calendar so you can see the concept visually here:

Why it works:
It reduces decision fatigue.
It creates predictability.
It ensures your most valuable activities happen every week.
Think of it like setting the “default settings” for your week.
You still have flexibility, but you’re operating with intention instead of chaos.
Time gets lost in ways most owners don’t even notice.
Examples:
context switching
constant interruptions
unclear delegation
admin piling up
“just quickly” tasks
meetings going longer than needed
This isn’t a character flaw. It’s a structural flaw.
When your week has no design, everything becomes urgent.
The Default Diary shifts you from reactive to intentional - one block at a time.
You don’t need a fancy system. You need a structure that fits your life and business.
These are the high-value tasks only you can do.
Some examples include:
quoting and proposals
sales and pipeline management
team leadership
financial oversight
strategic thinking
marketing or content creation
If it doesn’t make the top five to seven activities, it shouldn’t be in your week week.
Treat these blocks like appointments.
Examples:
financial review
sales sessions
deep work time
team meetings
strategic planning
These become the “spine” of your week.
A few simple rules:
Don’t move a block unless absolutely necessary (genuine emergencies only).
Don’t allow staff to override it.
Don’t check email until it's time.
Don’t start another task “just quickly.”
If you wouldn’t cancel on a client, don’t cancel on yourself.
For everything that doesn’t fit:
Delegate
Defer
Delete
Most business owners unconsciously hoard tasks. This breaks the cycle.
A Default Diary isn’t rigid - it evolves.
Ask:
What worked?
What didn’t?
Where did interruptions occur?
What needs a stronger boundary?
Small tweaks compound into massive gains.
A well-implemented Default Diary delivers:
Time ROI
Most owners reclaim 5–10 hours a week.
Stress ROI
Predictability reduces overwhelm and mental fatigue.
Leadership ROI
You shift from “doing” to leading. Your team feels it. Your results show it.
Most productivity systems were built for employees - not business owners.
A Default Diary succeeds because:
it accounts for interruptions
it adapts to seasons
it reduces mental load
it encourages leadership, not busywork
it’s built for real-life business challenges
This isn’t a “hack.” It’s a structural upgrade.
A few traps to watch:
Overloading your week
Ignoring your natural energy rhythms
Getting hijacked by someone else's problem
Making the diary too rigid
Not communicating it to your team
Each mistake can be corrected - once you see it and fully understand its true impact on your energy and your business.
Here’s a simple way to start:
Write down your top five to seven activities
Block time for each
Honour those blocks
Delegate, defer, or delete everything else
Review at the end of the week
If you build even a rough version of this, your workweek will feel completely different within 14 days.
Most business owners don’t need a total overhaul - they need structure.
The Default Diary helps you:
reclaim your time
reduce overwhelm
make better decisions
create predictable weeks
grow with intention
Your business should support your life - not consume it.
Start with one block.
Then build from there.
Small shifts create big change.
And if you want help designing a Default Diary tailored to you and your business, feel welcome to reach out. Sometimes a short conversation is all it takes to regain control of your week.
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Just straight-forward analysis of your approach to marketing and sales, team-building skills, gross and net profitability, and business transfer readiness.