Your Business Growth Partner

GUIDING THE 'BEST KEPT SECRETS' TO #1 IN THEIR MARKET

Trent Butler is a Chartered Accountant who acts as a Business Coach, Growth Advisor and Marketing Strategist to growth-minded professional service business owners.

We'll help you increase your profits, implement systems to improve operations and build a team that can operate without you - giving you the money and freedom to live the life you want.

Your Business Growth Partner

GUIDING THE 'BEST KEPT SECRETS' TO #1 IN THEIR MARKET

Trent Butler is a Chartered Accountant who acts as a Business Coach, Growth Advisor and Marketing Strategist to growth-minded professional service business owners.

We'll help you increase your profits, implement systems to improve operations and build a team that can operate without you - giving you the money and freedom to live the life you want.

Just a few of the 'best kept secrets' we've worked with:

"I was attracted to Trent's clarity of what could be achieved, his process driven approach to achieving objectives, coupled with his knowledge and experience. It's been absolute pleasure working with Trent and his team. I am extremely pleased with the results...”

Giles Hill

Director, EQ Property

The Truth Is You Have A Lot On Your Plate When It Comes To Being #1 In Your Market...

You Might Be Struggling With:

Identifying & attracting the right type of higher-value client

- Past efforts have attracted the wrong type of client.

- Prospects just want to know 'price' and don't seem to care about anything else.

- Leads seem to take forever to sign-up and become a client.

You just want to attract higher-value clients who value your expertise and expect to pay a fair premium to work with you.

Monitoring cash flow & tracking return on investment

- You’re unsure what metrics to be tracking.

- You’re not clear on what benchmarks to aim for.

- You're not sure if your marketing is making or losing money.

You just want to understand dollars-in vs dollars-out and whether or not it's all worth it.

Developing process and people to handle the next growth phase

- Growth is starting to cause other operational challenges.

- Getting the right people in the right seats has become easier said than done.

- The team can never quite seem to follow process or consistently achieve what is expected.

- You're getting pulled in a hundred different directions and clients are beginning to notice.

You just want to get everyone on the same page and following processes that actually work and scale.

Figuring out what to do and what not to do next from a marketing and business development standpoint

- Exactly who is our ideal client and how do we get more of them?

- Just what is our point of difference (or do we even have one)?

- Do people see us as a commodity service provider?

- What 'tactics' would work best specifically for our firm and stage of business?

- Where should we be spending our marketing dollars and efforts?

You just want to know what you should be doing and why.

Aligning the leadership team on strategy, planning and execution

- The leadership team is losing sight of the bigger picture (core mission, vision and values).

- Key team members just can't seem to agree on what should be done next, how and why.

- Problems use to be handled quickly but now take weeks/months to resolve.

- Important but not urgent activities are just not getting done.

You just want everyone in the business aligned and beating to the same drum.

Just a few of the 'best kept secrets' we've worked with:

"I was attracted to Trent's clarity of what could be achieved, his process driven approach to achieving objectives, coupled with his knowledge and experience. It's been absolute pleasure working with Trent and his team. I am extremely pleased with the results...”

Giles Hill

Director, EQ Property

THE TRUTH IS YOU HAVE A LOT ON YOUR PLATE WHEN IT COMES TO BEING #1 IN YOUR MARKET...

You Might Be Struggling With:

Identifying & attracting the right type of higher-value client

- Past efforts have attracted the wrong type of client.

- Prospects just want to know 'price' and don't seem to care about anything else.

- Leads seem to take forever to sign-up and become a client.

You just want to attract higher-value clients who value your expertise and expect to pay a fair premium to work with you.

Monitoring cash flow & tracking return on investment

- You’re unsure what metrics to be tracking.

- You’re not clear on what benchmarks to aim for.

- You're not sure if your marketing is making or losing money.

You just want to understand dollars-in vs dollars-out and whether or not it's all worth it.

Developing process and people to handle the next growth phase

- Growth is starting to cause other operational challenges.

- Getting the right people in the right seats has become easier said than done.

- The team can never quite seem to follow process or consistently achieve what is expected.

- You're getting pulled in a hundred different directions and clients are beginning to notice.

You just want to get everyone on the same page and following processes that actually work and scale.

Figuring out what to do and what not to do next from a marketing and business development standpoint

- Exactly who is our ideal client and how do we get more of them?

- Just what is our point of difference (or do we even have one)?

- Do people see us as a commodity service provider?

- What 'tactics' would work best specifically for our firm and stage of business?

- Where should we be spending our marketing dollars and efforts?

You just want to know what you should be doing and why.

Aligning the leadership team on strategy, planning and execution

- The leadership team is losing sight of the bigger picture (core mission, vision and values).

- Key team members just can't seem to agree on what should be done next, how and why.

- Problems use to be handled quickly but now take weeks/months to resolve.

- Important but not urgent activities are just not getting done.

You just want everyone in the business aligned and beating to the same drum.

Professional business coaching can help you:

Improve operations, implement systems and remove bottlenecks so that you get your time back.

Hire and train the right team, communicate better with each other and eliminate people problems.

Grow your business with bigger and better clients.

Overcome cash flow issues and improve your financial management.

Make better decisions and become more profitable.

WELL... YOU CAN!

Butler & Co Advisory is a small team of experienced entrepreneurs coaching aspiring entrepreneurs. We are experts in one thing – growing profitable companies through an appropriate mix of business coaching, growth advisory and marketing strategy consulting.

Whereever you're stuck, we can help:

MORE LEADS, SALES, AGGRESSIVE GROWTH?

YOU GOT IT.

MORE LEADS, SALES, AGGRESSIVE GROWTH? YOU GOT IT.

You won’t believe how easy it is to get your phone ringing with top-shelf, ready-to-buy prospects until you see our methodology for yourself. It’s time for you to set the pace and leave your competitors behind.

RECRUIT & RETAIN WINNERS INSTEAD OF LOSERS?

COMING RIGHT UP.

RECRUIT & RETAIN WINNERS INSTEAD OF LOSERS? COMING RIGHT UP.

Only the very best hiring managers win the perpetual war for talent. You’ll join the ranks of elite recruiters when you learn how the top guns do it. It’s time to get the rock stars you deserve and let the rest work for the others.

CONTROL YOUR CASH AND STASH MONEY AWAY?

EASY.

CONTROL YOUR CASH AND STASH MONEY AWAY? EASY.

Smart business owners know how to control costs, forecast and manage cash, and grow profits. It’s time to control the flow of money through your business and build a large pile of cash in your bank account.

GET YOUR BUSINESS READY TO SELL FOR BIG BUCKS? LET’S ROLL.

Any business can be turned into a cash machine that runs with minimal to zero daily involvement of the owner(s). It’s time to turn your staff into a team that will run your business like they own it, so you can sell it to whomever you wish, whenever you wish.

Who We Work With

We work primarily with established business owners in the following categories.

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Advisory Firms

Accounting firms, consulting firms, real estate agencies, medical clinics and marketing agencies.

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Professionals

Consultants, coaches, real estate agents, accountants, mortgage brokers, medical practitioners, marketers and freelancers.

Our Founder & Lead Business Coach, Trent Butler

The vision of Butler & Co Advisory is to be the undisputed market leader in business growth advisory services in Australia.

Our plan to achieve that vision is to work hand-in-hand with a smaller volume of exceptionally talented industry experts, taking each of them to 'market-leader' status in their respective niches and/or geographic locations. We then let their results do our talking.

A Chartered Accountant, Trent has over 10 years experience working across three different firms spanning the three 'tiers' of the accounting profession; a small boutique firm, a mid-tier firm and the ‘big 4’ firm – Pricewaterhouse Coopers.

Since founding Butler & Co Advisory in 2018, Trent has worked with over 50+ Australian professional service businesses. He deeply understands the nuances, growth challenges and stakeholder dynamics that present at every stage of a firm's life cycle.

Trent knows how both prospective clients and professional staff conduct their due diligence and choose a professional service provider in the modern digital world.

He understands that as your business grows and thrives, so will our partnership. So let’s talk, we promise it will be a breath of fresh air.

Our Founder & Lead Business Coach, Trent Butler

The vision of Butler & Co Advisory is to be the undisputed market leader in business growth advisory services in Australia.

Our plan to achieve that vision is to work hand-in-hand with a smaller volume of exceptionally talented industry experts, taking each of them to 'market-leader' status in their respective niches and/or geographic locations. We then let their results do our talking.

A Chartered Accountant, Trent has over 10 years experience working across three different firms spanning the three 'tiers' of the accounting profession; a small boutique firm, a mid-tier firm and the ‘big 4’ firm – Pricewaterhouse Coopers.

Since founding Butler & Co Advisory in 2018, Trent has worked with over 50+ Australian professional service businesses. He deeply understands the nuances, growth challenges and stakeholder dynamics that present at every stage of a firm's life cycle.

Trent knows how both prospective clients and professional staff conduct their due diligence and choose a professional service provider in the modern digital world.

He understands that as your business grows and thrives, so will our partnership. So let’s talk, we promise it will be a breath of fresh air.

What is Trent like to work with?

Click on the images below to watch the videos.

LOCATE BUYERS AGENCY

"Their [Trent's] approach with us has been fantastic and I really like that they actually care about their clients. They're actually interested in you getting the best results possible, and that shows up in how they work and how they approach what they do.

They're very strategic. They'll come up with great ideas and great ways in which you can improve on your business."

Shane Hiscock, Founder & Buyers Agent, Locate Buyers Agency

“They listened to our requirements and concerns and formulated a plan tailored to our specific circumstances. We feel they delivered a practical and detailed strategy that suits our needs and reflects our values and we are now working with Butler & Co to implement this.”

Chris Clarke

Partner, Clarke & Brownrigg Chartered Accountants Adelaide

CFO-ONE ADVISORS

“It took us a couple of months to really get clicking, and then around months three or four, we really started to see a huge return on investment which was fantastic.”

Mike Urness, CEO, CFO-One Advisors

“Wow very promising stats actually…Can’t wait to ramp this up next year given the high enquiry to click through rate and high organic search rate (with no SEO!)”

James Livingston

Founder & Partner,

Arc Medical Accountants

PROPERTY FRONTLINE

"What a positive experience it was working with Trent. What I particularly liked was the mix of tools and feedback that helped me connect with clients in a systemised and targeted way, which saved me so much time."

Debra Beck-Mewing, Founder & CEO, Property Frontline

“Working with Butler & Co has been such a positive experience, helping me develop a suitable marketing strategy and generate high quality leads. Butler & Co are very professional and have a very strategic approach with lead generating. We’ve achieved outstanding results and through my experience, I can honestly recommend Butler & Co and the services 100%.”

Maryanne Drosos

Founder & Director,

Blue Diamond Recruitment

B2B LEADS

“Being a lead gen and marketing guy, I thought my sales process was down pat to be honest...

He [Trent] showed me his methods of conducting sales calls and strategy sessions, which turned out to be way more effective."

Ryan Caswell, Founder, B2B Leads

“I'm so grateful for the support and guidance that Butler & Co’s business coaching has provided me thus far. Without them, I’m not sure if I would have continued in business. I'm now excited for the future and for what's next – we’re only just getting started!”

Kristie Oldfield

Founder & Director,

Parabroker.au

ACHIEVE MARKET LEADING STATUS WITHOUT:

The hassle and risk of taking on a business partner or prematurely hiring and managing a full-time marketing, finance or operations person.

Replacing your existing team members.

Throwing away what is already working.

Schedule a call to see if our approach can help take your business to #1 in your market.

ACHIEVE MARKET LEADING STATUS WITHOUT:

The hassle and risk of taking on a business partner or prematurely hiring and managing a full-time marketing, finance or operations person.

Replacing your existing team members.

Throwing away what is already working.

Schedule a call to see if our approach can help take your business to #1 in your market.

COACHING WILL PAY OFF OVER THE LONG TERM - AND WE GUARANTEE RESULTS.

'Win/Win' is a core value here at Butler & Co Advisory, which is why we offer a return on investment guarantee.

Investment presumes that there will be a return. Otherwise, it’s just an expense.

If you qualify – and do the work – we offer a guarantee:

After 17 weeks of coaching, you will agree that coaching has paid for itself - or we will work with you at no charge until that is true.

This drives us to do great work and ensure we're only commencing relationships with those who we're sure will see commercially positive outcomes.

Our latest articles to help you grow your business

default diary

The Default Diary: The Single Most Important Tool to Reclaim Your Time

November 13, 20254 min read

The Default Diary: The Single Most Important Tool to Reclaim Your Time

Most business owners aren’t short on motivation. They’re short on time.
Not because they’re lazy or disorganised - but because they’re pulled in fifty different directions every day. Staff questions. Client demands. Admin. Unexpected fires. The list never ends.

If you feel like you're always “running behind,” you’re not alone.
Contrary to what most people think, the solution isn’t to work harder, wake up earlier, or push through longer hours.

The real solution is structure.

The simplest, most powerful tool to create that structure is something every successful business owner eventually learns to embrace:

The Default Diary.

Let’s unpack how this one tool can transform your week - and reclaim five to ten hours you didn’t realise you were losing.

Why Most Business Owners Feel Like They’re Always Behind

When your week is reactive, your business controls you - not the other way around.

Without structure:

  • urgent tasks replace important ones

  • interruptions dictate your flow

  • priorities get squeezed into leftover time

  • decisions pile up

  • your brain stays “on” 24/7

This creates a constant feeling of being behind, even when you’re working long hours.

If you’ve ever ended a week thinking, “I was busy, but I didn’t get anything meaningful done,” you’ve experienced the cost of a reactive schedule.

Here’s the good news: it’s fixable - quickly.

What Is a Default Diary (and Why It Works)?

A Default Diary is a pre-planned weekly calendar that protects the most important work in your business.

Simple idea. Massive impact.

We've even got a handy example Default Calendar so you can see the concept visually here:

default diary

Why it works:

  • It reduces decision fatigue.

  • It creates predictability.

  • It ensures your most valuable activities happen every week.

Think of it like setting the “default settings” for your week.
You still have flexibility, but you’re operating with intention instead of chaos.

You’re Not Short on Time - You’re Short on Structure

Time gets lost in ways most owners don’t even notice.

Examples:

  • context switching

  • constant interruptions

  • unclear delegation

  • admin piling up

  • “just quickly” tasks

  • meetings going longer than needed

This isn’t a character flaw. It’s a structural flaw.

When your week has no design, everything becomes urgent.

The Default Diary shifts you from reactive to intentional - one block at a time.

How to Build a Highly Effective Default Diary

You don’t need a fancy system. You need a structure that fits your life and business.

Identify Your Top Five to Seven Activities

These are the high-value tasks only you can do.

Some examples include:

  • quoting and proposals

  • sales and pipeline management

  • team leadership

  • financial oversight

  • strategic thinking

  • marketing or content creation

If it doesn’t make the top five to seven activities, it shouldn’t be in your week week.

Block Time in Your Calendar

Treat these blocks like appointments.

Examples:

  • financial review

  • sales sessions

  • deep work time

  • team meetings

  • strategic planning

These become the “spine” of your week.


Protect the Blocks

A few simple rules:

  • Don’t move a block unless absolutely necessary (genuine emergencies only).

  • Don’t allow staff to override it.

  • Don’t check email until it's time.

  • Don’t start another task “just quickly.”

If you wouldn’t cancel on a client, don’t cancel on yourself.

Apply the Three D’s

For everything that doesn’t fit:

  • Delegate

  • Defer

  • Delete

Most business owners unconsciously hoard tasks. This breaks the cycle.

Review Weekly

A Default Diary isn’t rigid - it evolves.

Ask:

  • What worked?

  • What didn’t?

  • Where did interruptions occur?

  • What needs a stronger boundary?

Small tweaks compound into massive gains.

The ROI of a Default Diary

A well-implemented Default Diary delivers:

Time ROI
Most owners reclaim 5–10 hours a week.

Stress ROI
Predictability reduces overwhelm and mental fatigue.

Leadership ROI
You shift from “doing” to leading. Your team feels it. Your results show it.

Why This Works When Other Time Tools Fail

Most productivity systems were built for employees - not business owners.

A Default Diary succeeds because:

  • it accounts for interruptions

  • it adapts to seasons

  • it reduces mental load

  • it encourages leadership, not busywork

  • it’s built for real-life business challenges

This isn’t a “hack.” It’s a structural upgrade.

Common Mistakes to Avoid

A few traps to watch:

  • Overloading your week

  • Ignoring your natural energy rhythms

  • Getting hijacked by someone else's problem

  • Making the diary too rigid

  • Not communicating it to your team

Each mistake can be corrected - once you see it and fully understand its true impact on your energy and your business.

How to Get Started This Week

Here’s a simple way to start:

  • Write down your top five to seven activities

  • Block time for each

  • Honour those blocks

  • Delegate, defer, or delete everything else

  • Review at the end of the week

If you build even a rough version of this, your workweek will feel completely different within 14 days.

The Small System That Changes Everything

Most business owners don’t need a total overhaul - they need structure.

The Default Diary helps you:

  • reclaim your time

  • reduce overwhelm

  • make better decisions

  • create predictable weeks

  • grow with intention

Your business should support your life - not consume it.

Start with one block.
Then build from there.
Small shifts create big change.

And if you want help designing a Default Diary tailored to you and your business, feel welcome to reach out. Sometimes a short conversation is all it takes to regain control of your week.

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Schedule a call to see if our approach can help take your business to #1 in your market.

No pie-in-the-sky. No generic ideas.

No hard sell.

Just straight-forward analysis of your approach to marketing and sales, team-building skills, gross and net profitability, and business transfer readiness.