

Director, EQ Property
- Past efforts have attracted the wrong type of client.
- Prospects just want to know 'price' and don't seem to care about anything else.
- Leads seem to take forever to sign-up and become a client.
You just want to attract higher-value clients who value your expertise and expect to pay a fair premium to work with you.
- You’re unsure what metrics to be tracking.
- You’re not clear on what benchmarks to aim for.
- You're not sure if your marketing is making or losing money.
You just want to understand dollars-in vs dollars-out and whether or not it's all worth it.
- Growth is starting to cause other operational challenges.
- Getting the right people in the right seats has become easier said than done.
- The team can never quite seem to follow process or consistently achieve what is expected.
- You're getting pulled in a hundred different directions and clients are beginning to notice.
You just want to get everyone on the same page and following processes that actually work and scale.
- Exactly who is our ideal client and how do we get more of them?
- Just what is our point of difference (or do we even have one)?
- Do people see us as a commodity service provider?
- What 'tactics' would work best specifically for our firm and stage of business?
- Where should we be spending our marketing dollars and efforts?
You just want to know what you should be doing and why.
- The leadership team is losing sight of the bigger picture (core mission, vision and values).
- Key team members just can't seem to agree on what should be done next, how and why.
- Problems use to be handled quickly but now take weeks/months to resolve.
- Important but not urgent activities are just not getting done.
You just want everyone in the business aligned and beating to the same drum.







Director, EQ Property
- Past efforts have attracted the wrong type of client.
- Prospects just want to know 'price' and don't seem to care about anything else.
- Leads seem to take forever to sign-up and become a client.
You just want to attract higher-value clients who value your expertise and expect to pay a fair premium to work with you.
- You’re unsure what metrics to be tracking.
- You’re not clear on what benchmarks to aim for.
- You're not sure if your marketing is making or losing money.
You just want to understand dollars-in vs dollars-out and whether or not it's all worth it.
- Growth is starting to cause other operational challenges.
- Getting the right people in the right seats has become easier said than done.
- The team can never quite seem to follow process or consistently achieve what is expected.
- You're getting pulled in a hundred different directions and clients are beginning to notice.
You just want to get everyone on the same page and following processes that actually work and scale.
- Exactly who is our ideal client and how do we get more of them?
- Just what is our point of difference (or do we even have one)?
- Do people see us as a commodity service provider?
- What 'tactics' would work best specifically for our firm and stage of business?
- Where should we be spending our marketing dollars and efforts?
You just want to know what you should be doing and why.
- The leadership team is losing sight of the bigger picture (core mission, vision and values).
- Key team members just can't seem to agree on what should be done next, how and why.
- Problems use to be handled quickly but now take weeks/months to resolve.
- Important but not urgent activities are just not getting done.
You just want everyone in the business aligned and beating to the same drum.
Improve operations, implement systems and remove bottlenecks so that you get your time back.
Hire and train the right team, communicate better with each other and eliminate people problems.
Grow your business with bigger and better clients.
Overcome cash flow issues and improve your financial management.
Make better decisions and become more profitable.
Whereever you're stuck, we can help:

YOU GOT IT.

COMING RIGHT UP.

EASY.

We work primarily with established business owners in the following categories.

Advisory Firms
Accounting firms, consulting firms, real estate agencies, medical clinics and marketing agencies.

Professionals
Consultants, coaches, real estate agents, accountants, mortgage brokers, medical practitioners, marketers and freelancers.

Our plan to achieve that vision is to work hand-in-hand with a smaller volume of exceptionally talented industry experts, taking each of them to 'market-leader' status in their respective niches and/or geographic locations. We then let their results do our talking.
A Chartered Accountant, Trent has over 10 years experience working across three different firms spanning the three 'tiers' of the accounting profession; a small boutique firm, a mid-tier firm and the ‘big 4’ firm – Pricewaterhouse Coopers.
Since founding Butler & Co Advisory in 2018, Trent has worked with over 50+ Australian professional service businesses. He deeply understands the nuances, growth challenges and stakeholder dynamics that present at every stage of a firm's life cycle.
Trent knows how both prospective clients and professional staff conduct their due diligence and choose a professional service provider in the modern digital world.
He understands that as your business grows and thrives, so will our partnership. So let’s talk, we promise it will be a breath of fresh air.
Our plan to achieve that vision is to work hand-in-hand with a smaller volume of exceptionally talented industry experts, taking each of them to 'market-leader' status in their respective niches and/or geographic locations. We then let their results do our talking.
A Chartered Accountant, Trent has over 10 years experience working across three different firms spanning the three 'tiers' of the accounting profession; a small boutique firm, a mid-tier firm and the ‘big 4’ firm – Pricewaterhouse Coopers.
Since founding Butler & Co Advisory in 2018, Trent has worked with over 50+ Australian professional service businesses. He deeply understands the nuances, growth challenges and stakeholder dynamics that present at every stage of a firm's life cycle.
Trent knows how both prospective clients and professional staff conduct their due diligence and choose a professional service provider in the modern digital world.
He understands that as your business grows and thrives, so will our partnership. So let’s talk, we promise it will be a breath of fresh air.

They're very strategic. They'll come up with great ideas and great ways in which you can improve on your business."
Shane Hiscock, Founder & Buyers Agent, Locate Buyers Agency

Partner, Clarke & Brownrigg Chartered Accountants Adelaide
Mike Urness, CEO, CFO-One Advisors

Founder & Partner,
Arc Medical Accountants
Debra Beck-Mewing, Founder & CEO, Property Frontline

Founder & Director,
Blue Diamond Recruitment
He [Trent] showed me his methods of conducting sales calls and strategy sessions, which turned out to be way more effective."
Ryan Caswell, Founder, B2B Leads

Founder & Director,
Parabroker.au



Investment presumes that there will be a return. Otherwise, it’s just an expense.
If you qualify – and do the work – we offer a guarantee:
After 17 weeks of coaching, you will agree that coaching has paid for itself - or we will work with you at no charge until that is true.
This drives us to do great work and ensure we're only commencing relationships with those who we're sure will see commercially positive outcomes.

You’ve built a successful business. The phone rings, the jobs keep coming, the team is there - but somehow, so is the pressure.
You tell yourself it’s a good problem to have. Yet deep down, you know something must be off. The long hours that used to feel noble now just feel exhausting. Every win seems to bring another wave of complexity.
Sound familiar?
You may be experiencing what I call the Ceiling Effect. It’s the invisible limit that most business owners eventually hit when the old way of operating simply stops working.
The Ceiling Effect is what happens when your business has outgrown the working habits and leadership style that got you this far.
It’s not failure - it’s physics.
You’ve reached the limit of what your current way of working can support. Beyond this point, more effort doesn’t equal more growth - it equals a higher probability of reaching burnout.
Typical signs include:
You’re busier than ever but not feeling any freer.
You’ve hired people, but everything still comes back to you.
Profit looks good on paper, but your calendar is chaos.
You’re constantly putting out fires instead of building the business.
If you nodded to any of those, you’re not alone. Almost every high performing business reaches this ceiling at some stage. The key is recognising it for what it is: a signal that it’s time to evolve how you work and lead.
Most owners hit the ceiling not because they’re doing the wrong things, but because they keep doing the same things, harder.
They built their success on hustle, technical excellence, and personal involvement. Those traits got the business off the ground. But at a certain point, they become constraints.
Common traps include:
The Hero Complex: You believe no one can do it as well as you, so you keep stepping in.
The Hustle Habit: You equate movement with progress, so rest feels like guilt.
The Structure Blind Spot: You’ve grown fast, but your systems haven’t caught up.
The result? You’re operating at full capacity, yet still feel behind.
The uncomfortable truth is:
What got you here won’t get you there.
And that is not a criticism. It’s an invitation to grow differently.
Here’s the good news: you don’t need to reinvent your business. You just need to shift how you operate.
Below are the three most powerful adjustments I see change everything for business owners who want to reclaim time and scale sustainably.
At the start, your job was to ‘do’. Sell the work, deliver the work, and keep the wheels turning.
But as your business matures, your real value shifts to designing systems that others can execute.
That means:
Learning how to create simple, repeatable processes (so you’re not the walking operations manual).
Setting clear performance expectations.
Building a culture where people take ownership instead of waiting for direction.
When you become the designer instead of the doer, your team stops relying on you to move every piece - and starts running the machine with you guiding from above.
Many business owners think they have a people problem when they actually have a clarity problem.
Control feels safe - but it kills initiative.
Clarity creates freedom - for you and your team.
Start by installing a simple meeting rhythm:
A 15-minute daily team meeting to align priorities.
A weekly team meeting to review results and remove roadblocks.
A weekly one-to-one for feedback, development, and accountability.
These rhythms create visibility and alignment, allowing you to lead through structure, not supervision.
Time is your scarcest and most value resource, yet most owners treat it reactively.
Start designing your week like an architect creates their working drawings.
Here is how:
Identify your five to seven highest-value activities - the things that truly move the business forward.
Build a default diary that blocks time for those activities first.
Apply the 3Ds Rule to everything else: Defer it, Delegate it, or Delete it.
You’ll be amazed how much energy returns once your calendar reflects your real priorities.
Let me share a quick example.
A client in the construction services space was working 60+ hours a week. He had a solid team but no real rhythm - everyone came to him for answers.
Within 90 days of coaching, we implemented a team meeting structure and a time-blocked calendar. By focusing on just two new skills (silver bullets) - the Team Meeting Rhythm and a Time Management Plan - he reduced his weekly hours down to 36.
No new software. No massive reorganisation. Just structure, clarity, and consistency.
That is the power of working higher instead of harder.
You don’t achieve freedom by stepping away from your business - you achieve it by stepping above it.
When you shift from being the engine to being the architect, you reclaim your time without sacrificing results.
You’ll still lead. You’ll still care. But you’ll finally have a business that supports your life, not the other way around.
If you’re feeling the ceiling pressing down, don’t ignore it. It’s not a sign of failure - it’s a sign you’ve outgrown your current way of working.
The next level isn’t about pushing harder. It’s about thinking differently, learning new skills, and leading from a higher altitude.
Here’s to creating a business that grows because of you, not around you.
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Just straight-forward analysis of your approach to marketing and sales, team-building skills, gross and net profitability, and business transfer readiness.