Your Business Growth Partner

GUIDING THE 'BEST KEPT SECRETS' TO #1 IN THEIR MARKET

Trent Butler is a Chartered Accountant who acts as a Business Coach, Growth Advisor and Marketing Strategist to growth-minded professional service business owners.

We'll help you increase your profits, implement systems to improve operations and build a team that can operate without you - giving you the money and freedom to live the life you want.

Your Business Growth Partner

GUIDING THE 'BEST KEPT SECRETS' TO #1 IN THEIR MARKET

Trent Butler is a Chartered Accountant who acts as a Business Coach, Growth Advisor and Marketing Strategist to growth-minded professional service business owners.

We'll help you increase your profits, implement systems to improve operations and build a team that can operate without you - giving you the money and freedom to live the life you want.

Just a few of the 'best kept secrets' we've worked with:

"I was attracted to Trent's clarity of what could be achieved, his process driven approach to achieving objectives, coupled with his knowledge and experience. It's been absolute pleasure working with Trent and his team. I am extremely pleased with the results...”

Giles Hill

Director, EQ Property

The Truth Is You Have A Lot On Your Plate When It Comes To Being #1 In Your Market...

You Might Be Struggling With:

Identifying & attracting the right type of higher-value client

- Past efforts have attracted the wrong type of client.

- Prospects just want to know 'price' and don't seem to care about anything else.

- Leads seem to take forever to sign-up and become a client.

You just want to attract higher-value clients who value your expertise and expect to pay a fair premium to work with you.

Monitoring cash flow & tracking return on investment

- You’re unsure what metrics to be tracking.

- You’re not clear on what benchmarks to aim for.

- You're not sure if your marketing is making or losing money.

You just want to understand dollars-in vs dollars-out and whether or not it's all worth it.

Developing process and people to handle the next growth phase

- Growth is starting to cause other operational challenges.

- Getting the right people in the right seats has become easier said than done.

- The team can never quite seem to follow process or consistently achieve what is expected.

- You're getting pulled in a hundred different directions and clients are beginning to notice.

You just want to get everyone on the same page and following processes that actually work and scale.

Figuring out what to do and what not to do next from a marketing and business development standpoint

- Exactly who is our ideal client and how do we get more of them?

- Just what is our point of difference (or do we even have one)?

- Do people see us as a commodity service provider?

- What 'tactics' would work best specifically for our firm and stage of business?

- Where should we be spending our marketing dollars and efforts?

You just want to know what you should be doing and why.

Aligning the leadership team on strategy, planning and execution

- The leadership team is losing sight of the bigger picture (core mission, vision and values).

- Key team members just can't seem to agree on what should be done next, how and why.

- Problems use to be handled quickly but now take weeks/months to resolve.

- Important but not urgent activities are just not getting done.

You just want everyone in the business aligned and beating to the same drum.

Just a few of the 'best kept secrets' we've worked with:

"I was attracted to Trent's clarity of what could be achieved, his process driven approach to achieving objectives, coupled with his knowledge and experience. It's been absolute pleasure working with Trent and his team. I am extremely pleased with the results...”

Giles Hill

Director, EQ Property

THE TRUTH IS YOU HAVE A LOT ON YOUR PLATE WHEN IT COMES TO BEING #1 IN YOUR MARKET...

You Might Be Struggling With:

Identifying & attracting the right type of higher-value client

- Past efforts have attracted the wrong type of client.

- Prospects just want to know 'price' and don't seem to care about anything else.

- Leads seem to take forever to sign-up and become a client.

You just want to attract higher-value clients who value your expertise and expect to pay a fair premium to work with you.

Monitoring cash flow & tracking return on investment

- You’re unsure what metrics to be tracking.

- You’re not clear on what benchmarks to aim for.

- You're not sure if your marketing is making or losing money.

You just want to understand dollars-in vs dollars-out and whether or not it's all worth it.

Developing process and people to handle the next growth phase

- Growth is starting to cause other operational challenges.

- Getting the right people in the right seats has become easier said than done.

- The team can never quite seem to follow process or consistently achieve what is expected.

- You're getting pulled in a hundred different directions and clients are beginning to notice.

You just want to get everyone on the same page and following processes that actually work and scale.

Figuring out what to do and what not to do next from a marketing and business development standpoint

- Exactly who is our ideal client and how do we get more of them?

- Just what is our point of difference (or do we even have one)?

- Do people see us as a commodity service provider?

- What 'tactics' would work best specifically for our firm and stage of business?

- Where should we be spending our marketing dollars and efforts?

You just want to know what you should be doing and why.

Aligning the leadership team on strategy, planning and execution

- The leadership team is losing sight of the bigger picture (core mission, vision and values).

- Key team members just can't seem to agree on what should be done next, how and why.

- Problems use to be handled quickly but now take weeks/months to resolve.

- Important but not urgent activities are just not getting done.

You just want everyone in the business aligned and beating to the same drum.

Professional business coaching can help you:

Improve operations, implement systems and remove bottlenecks so that you get your time back.

Hire and train the right team, communicate better with each other and eliminate people problems.

Grow your business with bigger and better clients.

Overcome cash flow issues and improve your financial management.

Make better decisions and become more profitable.

WELL... YOU CAN!

Butler & Co Advisory is a small team of experienced entrepreneurs coaching aspiring entrepreneurs. We are experts in one thing – growing profitable companies through an appropriate mix of business coaching, growth advisory and marketing strategy consulting.

Whereever you're stuck, we can help:

MORE LEADS, SALES, AGGRESSIVE GROWTH?

YOU GOT IT.

MORE LEADS, SALES, AGGRESSIVE GROWTH? YOU GOT IT.

You won’t believe how easy it is to get your phone ringing with top-shelf, ready-to-buy prospects until you see our methodology for yourself. It’s time for you to set the pace and leave your competitors behind.

RECRUIT & RETAIN WINNERS INSTEAD OF LOSERS?

COMING RIGHT UP.

RECRUIT & RETAIN WINNERS INSTEAD OF LOSERS? COMING RIGHT UP.

Only the very best hiring managers win the perpetual war for talent. You’ll join the ranks of elite recruiters when you learn how the top guns do it. It’s time to get the rock stars you deserve and let the rest work for the others.

CONTROL YOUR CASH AND STASH MONEY AWAY?

EASY.

CONTROL YOUR CASH AND STASH MONEY AWAY? EASY.

Smart business owners know how to control costs, forecast and manage cash, and grow profits. It’s time to control the flow of money through your business and build a large pile of cash in your bank account.

GET YOUR BUSINESS READY TO SELL FOR BIG BUCKS? LET’S ROLL.

Any business can be turned into a cash machine that runs with minimal to zero daily involvement of the owner(s). It’s time to turn your staff into a team that will run your business like they own it, so you can sell it to whomever you wish, whenever you wish.

Who We Work With

We work primarily with established business owners in the following categories.

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Advisory Firms

Accounting firms, consulting firms, real estate agencies, medical clinics and marketing agencies.

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Professionals

Consultants, coaches, real estate agents, accountants, mortgage brokers, medical practitioners, marketers and freelancers.

Our Founder & Lead Business Coach, Trent Butler

The vision of Butler & Co Advisory is to be the undisputed market leader in business growth advisory services in Australia.

Our plan to achieve that vision is to work hand-in-hand with a smaller volume of exceptionally talented industry experts, taking each of them to 'market-leader' status in their respective niches and/or geographic locations. We then let their results do our talking.

A Chartered Accountant, Trent has over 10 years experience working across three different firms spanning the three 'tiers' of the accounting profession; a small boutique firm, a mid-tier firm and the ‘big 4’ firm – Pricewaterhouse Coopers.

Since founding Butler & Co Advisory in 2018, Trent has worked with over 50+ Australian professional service businesses. He deeply understands the nuances, growth challenges and stakeholder dynamics that present at every stage of a firm's life cycle.

Trent knows how both prospective clients and professional staff conduct their due diligence and choose a professional service provider in the modern digital world.

He understands that as your business grows and thrives, so will our partnership. So let’s talk, we promise it will be a breath of fresh air.

Our Founder & Lead Business Coach, Trent Butler

The vision of Butler & Co Advisory is to be the undisputed market leader in business growth advisory services in Australia.

Our plan to achieve that vision is to work hand-in-hand with a smaller volume of exceptionally talented industry experts, taking each of them to 'market-leader' status in their respective niches and/or geographic locations. We then let their results do our talking.

A Chartered Accountant, Trent has over 10 years experience working across three different firms spanning the three 'tiers' of the accounting profession; a small boutique firm, a mid-tier firm and the ‘big 4’ firm – Pricewaterhouse Coopers.

Since founding Butler & Co Advisory in 2018, Trent has worked with over 50+ Australian professional service businesses. He deeply understands the nuances, growth challenges and stakeholder dynamics that present at every stage of a firm's life cycle.

Trent knows how both prospective clients and professional staff conduct their due diligence and choose a professional service provider in the modern digital world.

He understands that as your business grows and thrives, so will our partnership. So let’s talk, we promise it will be a breath of fresh air.

What is Trent like to work with?

Click on the images below to watch the videos.

LOCATE BUYERS AGENCY

"Their [Trent's] approach with us has been fantastic and I really like that they actually care about their clients. They're actually interested in you getting the best results possible, and that shows up in how they work and how they approach what they do.

They're very strategic. They'll come up with great ideas and great ways in which you can improve on your business."

Shane Hiscock, Founder & Buyers Agent, Locate Buyers Agency

“They listened to our requirements and concerns and formulated a plan tailored to our specific circumstances. We feel they delivered a practical and detailed strategy that suits our needs and reflects our values and we are now working with Butler & Co to implement this.”

Chris Clarke

Partner, Clarke & Brownrigg Chartered Accountants Adelaide

CFO-ONE ADVISORS

“It took us a couple of months to really get clicking, and then around months three or four, we really started to see a huge return on investment which was fantastic.”

Mike Urness, CEO, CFO-One Advisors

“Wow very promising stats actually…Can’t wait to ramp this up next year given the high enquiry to click through rate and high organic search rate (with no SEO!)”

James Livingston

Founder & Partner,

Arc Medical Accountants

PROPERTY FRONTLINE

"What a positive experience it was working with Trent. What I particularly liked was the mix of tools and feedback that helped me connect with clients in a systemised and targeted way, which saved me so much time."

Debra Beck-Mewing, Founder & CEO, Property Frontline

“Working with Butler & Co has been such a positive experience, helping me develop a suitable marketing strategy and generate high quality leads. Butler & Co are very professional and have a very strategic approach with lead generating. We’ve achieved outstanding results and through my experience, I can honestly recommend Butler & Co and the services 100%.”

Maryanne Drosos

Founder & Director,

Blue Diamond Recruitment

B2B LEADS

“Being a lead gen and marketing guy, I thought my sales process was down pat to be honest...

He [Trent] showed me his methods of conducting sales calls and strategy sessions, which turned out to be way more effective."

Ryan Caswell, Founder, B2B Leads

“I'm so grateful for the support and guidance that Butler & Co’s business coaching has provided me thus far. Without them, I’m not sure if I would have continued in business. I'm now excited for the future and for what's next – we’re only just getting started!”

Kristie Oldfield

Founder & Director,

Parabroker.au

ACHIEVE MARKET LEADING STATUS WITHOUT:

The hassle and risk of taking on a business partner or prematurely hiring and managing a full-time marketing, finance or operations person.

Replacing your existing team members.

Throwing away what is already working.

Schedule a call to see if our approach can help take your business to #1 in your market.

ACHIEVE MARKET LEADING STATUS WITHOUT:

The hassle and risk of taking on a business partner or prematurely hiring and managing a full-time marketing, finance or operations person.

Replacing your existing team members.

Throwing away what is already working.

Schedule a call to see if our approach can help take your business to #1 in your market.

COACHING WILL PAY OFF OVER THE LONG TERM - AND WE GUARANTEE RESULTS.

'Win/Win' is a core value here at Butler & Co Advisory, which is why we offer a return on investment guarantee.

Investment presumes that there will be a return. Otherwise, it’s just an expense.

If you qualify – and do the work – we offer a guarantee:

After 17 weeks of coaching, you will agree that coaching has paid for itself - or we will work with you at no charge until that is true.

This drives us to do great work and ensure we're only commencing relationships with those who we're sure will see commercially positive outcomes.

Our latest articles to help you grow your business

ceiling effect

The Ceiling Effect: Why What Got You Here Won’t Get You There

October 23, 20255 min read

Ever feel like the harder you work, the more trapped you become?

You’ve built a successful business. The phone rings, the jobs keep coming, the team is there - but somehow, so is the pressure.

You tell yourself it’s a good problem to have. Yet deep down, you know something must be off. The long hours that used to feel noble now just feel exhausting. Every win seems to bring another wave of complexity.

Sound familiar?
You may be experiencing what I call the Ceiling Effect. It’s the invisible limit that most business owners eventually hit when the old way of operating simply stops working.

What Is the Ceiling Effect?

The Ceiling Effect is what happens when your business has outgrown the working habits and leadership style that got you this far.

It’s not failure - it’s physics.

You’ve reached the limit of what your current way of working can support. Beyond this point, more effort doesn’t equal more growth - it equals a higher probability of reaching burnout.

Typical signs include:

  • You’re busier than ever but not feeling any freer.

  • You’ve hired people, but everything still comes back to you.

  • Profit looks good on paper, but your calendar is chaos.

  • You’re constantly putting out fires instead of building the business.

If you nodded to any of those, you’re not alone. Almost every high performing business reaches this ceiling at some stage. The key is recognising it for what it is: a signal that it’s time to evolve how you work and lead.

Why So Many Business Owners Get Stuck Here

Most owners hit the ceiling not because they’re doing the wrong things, but because they keep doing the same things, harder.

They built their success on hustle, technical excellence, and personal involvement. Those traits got the business off the ground. But at a certain point, they become constraints.

Common traps include:

  • The Hero Complex: You believe no one can do it as well as you, so you keep stepping in.

  • The Hustle Habit: You equate movement with progress, so rest feels like guilt.

  • The Structure Blind Spot: You’ve grown fast, but your systems haven’t caught up.

The result? You’re operating at full capacity, yet still feel behind.

The uncomfortable truth is:

What got you here won’t get you there.

And that is not a criticism. It’s an invitation to grow differently.

Three Shifts That Break the Ceiling

Here’s the good news: you don’t need to reinvent your business. You just need to shift how you operate.

Below are the three most powerful adjustments I see change everything for business owners who want to reclaim time and scale sustainably.

1. From Doing to Designing

At the start, your job was to ‘do’. Sell the work, deliver the work, and keep the wheels turning.

But as your business matures, your real value shifts to designing systems that others can execute.

That means:

  • Learning how to create simple, repeatable processes (so you’re not the walking operations manual).

  • Setting clear performance expectations.

  • Building a culture where people take ownership instead of waiting for direction.

When you become the designer instead of the doer, your team stops relying on you to move every piece - and starts running the machine with you guiding from above.

2. From Control to Clarity

Many business owners think they have a people problem when they actually have a clarity problem.

Control feels safe - but it kills initiative.
Clarity creates freedom - for you and your team.

Start by installing a simple meeting rhythm:

  • A 15-minute daily team meeting to align priorities.

  • A weekly team meeting to review results and remove roadblocks.

  • A weekly one-to-one for feedback, development, and accountability.

These rhythms create visibility and alignment, allowing you to lead through structure, not supervision.

3. From Busy to Intentional

Time is your scarcest and most value resource, yet most owners treat it reactively.

Start designing your week like an architect creates their working drawings.

Here is how:

  • Identify your five to seven highest-value activities - the things that truly move the business forward.

  • Build a default diary that blocks time for those activities first.

  • Apply the 3Ds Rule to everything else: Defer it, Delegate it, or Delete it.

You’ll be amazed how much energy returns once your calendar reflects your real priorities.

Breaking the Ceiling Isn’t About Working Harder - It’s About Working Higher

Let me share a quick example.

A client in the construction services space was working 60+ hours a week. He had a solid team but no real rhythm - everyone came to him for answers.

Within 90 days of coaching, we implemented a team meeting structure and a time-blocked calendar. By focusing on just two new skills (silver bullets) - the Team Meeting Rhythm and a Time Management Plan - he reduced his weekly hours down to 36.

No new software. No massive reorganisation. Just structure, clarity, and consistency.

That is the power of working higher instead of harder.

Freedom Comes From Design, Not Distance

You don’t achieve freedom by stepping away from your business - you achieve it by stepping above it.

When you shift from being the engine to being the architect, you reclaim your time without sacrificing results.

You’ll still lead. You’ll still care. But you’ll finally have a business that supports your life, not the other way around.

Final Thought

If you’re feeling the ceiling pressing down, don’t ignore it. It’s not a sign of failure - it’s a sign you’ve outgrown your current way of working.

The next level isn’t about pushing harder. It’s about thinking differently, learning new skills, and leading from a higher altitude.

Here’s to creating a business that grows because of you, not around you.

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Schedule a call to see if our approach can help take your business to #1 in your market.

No pie-in-the-sky. No generic ideas.

No hard sell.

Just straight-forward analysis of your approach to marketing and sales, team-building skills, gross and net profitability, and business transfer readiness.