

Director, EQ Property
- Past efforts have attracted the wrong type of client.
- Prospects just want to know 'price' and don't seem to care about anything else.
- Leads seem to take forever to sign-up and become a client.
You just want to attract higher-value clients who value your expertise and expect to pay a fair premium to work with you.
- You’re unsure what metrics to be tracking.
- You’re not clear on what benchmarks to aim for.
- You're not sure if your marketing is making or losing money.
You just want to understand dollars-in vs dollars-out and whether or not it's all worth it.
- Growth is starting to cause other operational challenges.
- Getting the right people in the right seats has become easier said than done.
- The team can never quite seem to follow process or consistently achieve what is expected.
- You're getting pulled in a hundred different directions and clients are beginning to notice.
You just want to get everyone on the same page and following processes that actually work and scale.
- Exactly who is our ideal client and how do we get more of them?
- Just what is our point of difference (or do we even have one)?
- Do people see us as a commodity service provider?
- What 'tactics' would work best specifically for our firm and stage of business?
- Where should we be spending our marketing dollars and efforts?
You just want to know what you should be doing and why.
- The leadership team is losing sight of the bigger picture (core mission, vision and values).
- Key team members just can't seem to agree on what should be done next, how and why.
- Problems use to be handled quickly but now take weeks/months to resolve.
- Important but not urgent activities are just not getting done.
You just want everyone in the business aligned and beating to the same drum.







Director, EQ Property
- Past efforts have attracted the wrong type of client.
- Prospects just want to know 'price' and don't seem to care about anything else.
- Leads seem to take forever to sign-up and become a client.
You just want to attract higher-value clients who value your expertise and expect to pay a fair premium to work with you.
- You’re unsure what metrics to be tracking.
- You’re not clear on what benchmarks to aim for.
- You're not sure if your marketing is making or losing money.
You just want to understand dollars-in vs dollars-out and whether or not it's all worth it.
- Growth is starting to cause other operational challenges.
- Getting the right people in the right seats has become easier said than done.
- The team can never quite seem to follow process or consistently achieve what is expected.
- You're getting pulled in a hundred different directions and clients are beginning to notice.
You just want to get everyone on the same page and following processes that actually work and scale.
- Exactly who is our ideal client and how do we get more of them?
- Just what is our point of difference (or do we even have one)?
- Do people see us as a commodity service provider?
- What 'tactics' would work best specifically for our firm and stage of business?
- Where should we be spending our marketing dollars and efforts?
You just want to know what you should be doing and why.
- The leadership team is losing sight of the bigger picture (core mission, vision and values).
- Key team members just can't seem to agree on what should be done next, how and why.
- Problems use to be handled quickly but now take weeks/months to resolve.
- Important but not urgent activities are just not getting done.
You just want everyone in the business aligned and beating to the same drum.
Improve operations, implement systems and remove bottlenecks so that you get your time back.
Hire and train the right team, communicate better with each other and eliminate people problems.
Grow your business with bigger and better clients.
Overcome cash flow issues and improve your financial management.
Make better decisions and become more profitable.
Whereever you're stuck, we can help:

YOU GOT IT.

COMING RIGHT UP.

EASY.

We work primarily with established business owners in the following categories.

Advisory Firms
Accounting firms, consulting firms, real estate agencies, medical clinics and marketing agencies.

Professionals
Consultants, coaches, real estate agents, accountants, mortgage brokers, medical practitioners, marketers and freelancers.

Our plan to achieve that vision is to work hand-in-hand with a smaller volume of exceptionally talented industry experts, taking each of them to 'market-leader' status in their respective niches and/or geographic locations. We then let their results do our talking.
A Chartered Accountant, Trent has over 10 years experience working across three different firms spanning the three 'tiers' of the accounting profession; a small boutique firm, a mid-tier firm and the ‘big 4’ firm – Pricewaterhouse Coopers.
Since founding Butler & Co Advisory in 2018, Trent has worked with over 50+ Australian professional service businesses. He deeply understands the nuances, growth challenges and stakeholder dynamics that present at every stage of a firm's life cycle.
Trent knows how both prospective clients and professional staff conduct their due diligence and choose a professional service provider in the modern digital world.
He understands that as your business grows and thrives, so will our partnership. So let’s talk, we promise it will be a breath of fresh air.
Our plan to achieve that vision is to work hand-in-hand with a smaller volume of exceptionally talented industry experts, taking each of them to 'market-leader' status in their respective niches and/or geographic locations. We then let their results do our talking.
A Chartered Accountant, Trent has over 10 years experience working across three different firms spanning the three 'tiers' of the accounting profession; a small boutique firm, a mid-tier firm and the ‘big 4’ firm – Pricewaterhouse Coopers.
Since founding Butler & Co Advisory in 2018, Trent has worked with over 50+ Australian professional service businesses. He deeply understands the nuances, growth challenges and stakeholder dynamics that present at every stage of a firm's life cycle.
Trent knows how both prospective clients and professional staff conduct their due diligence and choose a professional service provider in the modern digital world.
He understands that as your business grows and thrives, so will our partnership. So let’s talk, we promise it will be a breath of fresh air.

They're very strategic. They'll come up with great ideas and great ways in which you can improve on your business."
Shane Hiscock, Founder & Buyers Agent, Locate Buyers Agency

Partner, Clarke & Brownrigg Chartered Accountants Adelaide
Mike Urness, CEO, CFO-One Advisors

Founder & Partner,
Arc Medical Accountants
Debra Beck-Mewing, Founder & CEO, Property Frontline

Founder & Director,
Blue Diamond Recruitment
He [Trent] showed me his methods of conducting sales calls and strategy sessions, which turned out to be way more effective."
Ryan Caswell, Founder, B2B Leads

Founder & Director,
Parabroker.au



Investment presumes that there will be a return. Otherwise, it’s just an expense.
If you qualify – and do the work – we offer a guarantee:
After 17 weeks of coaching, you will agree that coaching has paid for itself - or we will work with you at no charge until that is true.
This drives us to do great work and ensure we're only commencing relationships with those who we're sure will see commercially positive outcomes.

Most business owners don’t have a team problem.
They have a structure problem that their team is exposing.
If you’ve ever thought, “I’ve hired people… so why am I still doing everything?”, what you’re experiencing isn’t unusual. In fact, it’s one of the most consistent patterns I see working with business owners across consulting, trades, agencies, and professional services.
You build a team expecting leverage.
Instead, you get:
More questions
More inconsistency
More reliance on you
Here’s the shift that matters:
The goal isn’t to build a team.
The goal is to build a team that reduces your involvement.
And in my experience, that never comes from hiring alone.
I’ve yet to see a business become less reliant on the owner by adding people without structure. Structure always comes first.
The good news is this: most businesses already have pieces of this in place. The opportunity is usually not rebuilding everything. It’s tightening one or two areas that unlock everything else
Let’s walk through the six foundations that make that happen.
Most hiring mistakes aren’t capability issues.
They’re clarity issues created by the owner.
When the role isn’t clearly defined, you don’t attract the right person - you attract the most available person.
And that’s where problems start.
Every poor hire costs you twice:
The time and money you spent bringing them in
The time and momentum you lose correcting it
Rushed hiring usually comes from pressure. You’re busy, you need help, and you just want someone in the seat.
That urgency leads to “warm bodies” instead of aligned team members.
Strong hiring starts before the interview.
It means getting clear on:
Outcomes: What does success look like in 30–90 days?
Behaviours: How should this person operate day-to-day?
Fit: What type of person thrives in your environment?
Time: What are you going to say ‘no’ to in order to say ‘yes’ to the activities needed to hire and onboard properly?
If your job ad reads like a task list, you’ll attract task-fillers. If it reads like an opportunity with clear outcomes, you’ll attract ownership.
If you’re too busy to do this properly, you increase the probability of hiring the wrong person.
Rewrite your next job ad to include 3 to 5 outcomes expected in the first 90 days
Ask your team or network for one strong referral each
Treat recruitment like marketing: more reach = better options
Block out at least 2-3 hours per week over the next month to hire and onboard well.
You can have a capable person in the wrong role and still get poor results.
In most cases, underperformance isn’t effort.
It’s misalignment.
Most teams don’t struggle because people are lazy. They struggle because expectations are unclear.
High-performing teams are clear on:
What they own
What success looks like
How their role contributes to the bigger picture
Without that, people fill the gaps themselves - and that is where inconsistency creeps in.
A consulting firm I worked with had three capable staff, but no role clarity.
Everyone was ‘helping out’, but no one owned outcomes.
Once we defined 3–5 clear outcomes per role, output improved within 30 days - without hiring anyone new.
A role scorecard is simply:
3 to 5 measurable outcomes that define success in the role.
For example:
Quotes delivered within 48 hours
Client follow-up within 24 hours
Projects completed within agreed timelines
Simple. Clear. Trackable.
Create a role scorecard for one team member
Introduce a weekly check-in: “What did success look like this week?”
Review one role and ask: “Are we using this person’s strengths properly?”
You won’t outscale large competitors.
But you can out-serve them.
Customer experience is one of the few areas where small businesses have a genuine advantage - if it’s intentional
It’s not a value on the wall.
It’s a standard in action.
It looks like:
Clear expectations for how customers are treated
Training beyond technical delivery
Consistency across every interaction
One trade business I worked with reduced customer complaints significantly by implementing a simple 7-step job handover checklist.
Nothing complex.
Just consistency.
Define: “What does great service look like in our business?”
Run one simple role-play scenario with your team
Share and celebrate one recent customer win
Many business owners ask, “What if I train them and they leave?”
A better question is:
What happens if you don’t train them and they stay?
Without training:
Mistakes repeat
Standards vary
Everything comes back to you
With training, your team improves without your constant involvement.
What effective training actually looks like
You don’t need a 200-page manual.
You need:
Clear onboarding for new hires
Simple, repeatable processes
Ongoing development as people grow
Think practical, not perfect.
One business reduced rework and errors by documenting just one core process into a checklist.
That single change removed hours of back-and-forth each week.
Practical actions you can take this week
Document one process as a simple checklist (5–7 steps)
Record a short Loom video explaining a recurring task
Get one team member to teach another what they know
This is the uncomfortable part.
In many cases, when a team isn’t performing, it comes back to leadership - which is actually good news, because it’s something you can influence directly.
Early on, you’re doing the work.
As you grow, your role shifts to:
Setting direction
Making decisions
Developing people
That’s a different skillset entirely.
Self-awareness: Knowing where you add value and where you don’t
Communication: Clear, consistent expectations
Alignment: Everyone understanding where the business is heading
Ask your team: “What’s one thing I could do better as a leader?”
Set 3 clear priorities for the week and communicate them
Block 30 minutes for your own development
The biggest risk in a team isn’t failure.
It’s complacency.
When nothing improves, performance slowly declines.
It’s not big transformation projects.
It’s small, consistent upgrades.
It’s a team where:
People speak up
Ideas are encouraged
Progress is measured
Ask: “What’s one thing we can improve?” in your next meeting
Track one simple metric (e.g. turnaround time, conversions)
Acknowledge someone who improved a process
This isn’t a checklist.
It’s a system.
Strong hiring without clarity still fails
Good people in the wrong roles still underperform
Leadership without systems still creates dependency
But when these areas align, something shifts:
The business starts to rely less on you in day-to-day decisions.
And that’s where real leverage begins.
You don’t need to fix all six at once.
Pick one.
Ask yourself:
“If I improved this area by 20%, what would change?”
Start there.
Most businesses don’t need more effort.
They need better structure.
A business that depends on you for everything will eventually limit you.
A business that runs through people, systems, and structure will expand you.
That is the real goal.
Not just growth.
Not just revenue.
More control over your time.
More space to think.
More life outside the business.
If you’re building a team but not yet seeing that outcome, it’s rarely because you’re not working hard enough.
It’s usually because the structure isn’t fully in place yet.
And that’s something you can fix.
If you’re reading this and can already see 2-3 gaps in how your team is structured, that’s usually the right time to take a closer look.
Sometimes a short conversation is enough to identify what’s actually holding things back, and where to focus next.
If that would be useful, you’re welcome to reach out here: https://www.butleradvisory.com.au/time-with-trent
No pressure. Just clarity.
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Just straight-forward analysis of your approach to marketing and sales, team-building skills, gross and net profitability, and business transfer readiness.