Your Business Growth Partner

GUIDING THE 'BEST KEPT SECRETS' TO #1 IN THEIR MARKET

Trent Butler is a Chartered Accountant who acts as a Business Coach, Growth Advisor and Marketing Strategist to growth-minded professional service business owners.

We'll help you increase your profits, implement systems to improve operations and build a team that can operate without you - giving you the money and freedom to live the life you want.

Your Business Growth Partner

GUIDING THE 'BEST KEPT SECRETS' TO #1 IN THEIR MARKET

Trent Butler is a Chartered Accountant who acts as a Business Coach, Growth Advisor and Marketing Strategist to growth-minded professional service business owners.

We'll help you increase your profits, implement systems to improve operations and build a team that can operate without you - giving you the money and freedom to live the life you want.

Just a few of the 'best kept secrets' we've worked with:

"I was attracted to Trent's clarity of what could be achieved, his process driven approach to achieving objectives, coupled with his knowledge and experience. It's been absolute pleasure working with Trent and his team. I am extremely pleased with the results...”

Giles Hill

Director, EQ Property

The Truth Is You Have A Lot On Your Plate When It Comes To Being #1 In Your Market...

You Might Be Struggling With:

Identifying & attracting the right type of higher-value client

- Past efforts have attracted the wrong type of client.

- Prospects just want to know 'price' and don't seem to care about anything else.

- Leads seem to take forever to sign-up and become a client.

You just want to attract higher-value clients who value your expertise and expect to pay a fair premium to work with you.

Monitoring cash flow & tracking return on investment

- You’re unsure what metrics to be tracking.

- You’re not clear on what benchmarks to aim for.

- You're not sure if your marketing is making or losing money.

You just want to understand dollars-in vs dollars-out and whether or not it's all worth it.

Developing process and people to handle the next growth phase

- Growth is starting to cause other operational challenges.

- Getting the right people in the right seats has become easier said than done.

- The team can never quite seem to follow process or consistently achieve what is expected.

- You're getting pulled in a hundred different directions and clients are beginning to notice.

You just want to get everyone on the same page and following processes that actually work and scale.

Figuring out what to do and what not to do next from a marketing and business development standpoint

- Exactly who is our ideal client and how do we get more of them?

- Just what is our point of difference (or do we even have one)?

- Do people see us as a commodity service provider?

- What 'tactics' would work best specifically for our firm and stage of business?

- Where should we be spending our marketing dollars and efforts?

You just want to know what you should be doing and why.

Aligning the leadership team on strategy, planning and execution

- The leadership team is losing sight of the bigger picture (core mission, vision and values).

- Key team members just can't seem to agree on what should be done next, how and why.

- Problems use to be handled quickly but now take weeks/months to resolve.

- Important but not urgent activities are just not getting done.

You just want everyone in the business aligned and beating to the same drum.

Just a few of the 'best kept secrets' we've worked with:

"I was attracted to Trent's clarity of what could be achieved, his process driven approach to achieving objectives, coupled with his knowledge and experience. It's been absolute pleasure working with Trent and his team. I am extremely pleased with the results...”

Giles Hill

Director, EQ Property

THE TRUTH IS YOU HAVE A LOT ON YOUR PLATE WHEN IT COMES TO BEING #1 IN YOUR MARKET...

You Might Be Struggling With:

Identifying & attracting the right type of higher-value client

- Past efforts have attracted the wrong type of client.

- Prospects just want to know 'price' and don't seem to care about anything else.

- Leads seem to take forever to sign-up and become a client.

You just want to attract higher-value clients who value your expertise and expect to pay a fair premium to work with you.

Monitoring cash flow & tracking return on investment

- You’re unsure what metrics to be tracking.

- You’re not clear on what benchmarks to aim for.

- You're not sure if your marketing is making or losing money.

You just want to understand dollars-in vs dollars-out and whether or not it's all worth it.

Developing process and people to handle the next growth phase

- Growth is starting to cause other operational challenges.

- Getting the right people in the right seats has become easier said than done.

- The team can never quite seem to follow process or consistently achieve what is expected.

- You're getting pulled in a hundred different directions and clients are beginning to notice.

You just want to get everyone on the same page and following processes that actually work and scale.

Figuring out what to do and what not to do next from a marketing and business development standpoint

- Exactly who is our ideal client and how do we get more of them?

- Just what is our point of difference (or do we even have one)?

- Do people see us as a commodity service provider?

- What 'tactics' would work best specifically for our firm and stage of business?

- Where should we be spending our marketing dollars and efforts?

You just want to know what you should be doing and why.

Aligning the leadership team on strategy, planning and execution

- The leadership team is losing sight of the bigger picture (core mission, vision and values).

- Key team members just can't seem to agree on what should be done next, how and why.

- Problems use to be handled quickly but now take weeks/months to resolve.

- Important but not urgent activities are just not getting done.

You just want everyone in the business aligned and beating to the same drum.

Professional business coaching can help you:

Improve operations, implement systems and remove bottlenecks so that you get your time back.

Hire and train the right team, communicate better with each other and eliminate people problems.

Grow your business with bigger and better clients.

Overcome cash flow issues and improve your financial management.

Make better decisions and become more profitable.

WELL... YOU CAN!

Butler & Co Advisory is a small team of experienced entrepreneurs coaching aspiring entrepreneurs. We are experts in one thing – growing profitable companies through an appropriate mix of business coaching, growth advisory and marketing strategy consulting.

Whereever you're stuck, we can help:

MORE LEADS, SALES, AGGRESSIVE GROWTH?

YOU GOT IT.

MORE LEADS, SALES, AGGRESSIVE GROWTH? YOU GOT IT.

You won’t believe how easy it is to get your phone ringing with top-shelf, ready-to-buy prospects until you see our methodology for yourself. It’s time for you to set the pace and leave your competitors behind.

RECRUIT & RETAIN WINNERS INSTEAD OF LOSERS?

COMING RIGHT UP.

RECRUIT & RETAIN WINNERS INSTEAD OF LOSERS? COMING RIGHT UP.

Only the very best hiring managers win the perpetual war for talent. You’ll join the ranks of elite recruiters when you learn how the top guns do it. It’s time to get the rock stars you deserve and let the rest work for the others.

CONTROL YOUR CASH AND STASH MONEY AWAY?

EASY.

CONTROL YOUR CASH AND STASH MONEY AWAY? EASY.

Smart business owners know how to control costs, forecast and manage cash, and grow profits. It’s time to control the flow of money through your business and build a large pile of cash in your bank account.

GET YOUR BUSINESS READY TO SELL FOR BIG BUCKS? LET’S ROLL.

Any business can be turned into a cash machine that runs with minimal to zero daily involvement of the owner(s). It’s time to turn your staff into a team that will run your business like they own it, so you can sell it to whomever you wish, whenever you wish.

Who We Work With

We work primarily with established business owners in the following categories.

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Advisory Firms

Accounting firms, consulting firms, real estate agencies, medical clinics and marketing agencies.

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Professionals

Consultants, coaches, real estate agents, accountants, mortgage brokers, medical practitioners, marketers and freelancers.

Our Founder & Lead Business Coach, Trent Butler

The vision of Butler & Co Advisory is to be the undisputed market leader in business growth advisory services in Australia.

Our plan to achieve that vision is to work hand-in-hand with a smaller volume of exceptionally talented industry experts, taking each of them to 'market-leader' status in their respective niches and/or geographic locations. We then let their results do our talking.

A Chartered Accountant, Trent has over 10 years experience working across three different firms spanning the three 'tiers' of the accounting profession; a small boutique firm, a mid-tier firm and the ‘big 4’ firm – Pricewaterhouse Coopers.

Since founding Butler & Co Advisory in 2018, Trent has worked with over 50+ Australian professional service businesses. He deeply understands the nuances, growth challenges and stakeholder dynamics that present at every stage of a firm's life cycle.

Trent knows how both prospective clients and professional staff conduct their due diligence and choose a professional service provider in the modern digital world.

He understands that as your business grows and thrives, so will our partnership. So let’s talk, we promise it will be a breath of fresh air.

Our Founder & Lead Business Coach, Trent Butler

The vision of Butler & Co Advisory is to be the undisputed market leader in business growth advisory services in Australia.

Our plan to achieve that vision is to work hand-in-hand with a smaller volume of exceptionally talented industry experts, taking each of them to 'market-leader' status in their respective niches and/or geographic locations. We then let their results do our talking.

A Chartered Accountant, Trent has over 10 years experience working across three different firms spanning the three 'tiers' of the accounting profession; a small boutique firm, a mid-tier firm and the ‘big 4’ firm – Pricewaterhouse Coopers.

Since founding Butler & Co Advisory in 2018, Trent has worked with over 50+ Australian professional service businesses. He deeply understands the nuances, growth challenges and stakeholder dynamics that present at every stage of a firm's life cycle.

Trent knows how both prospective clients and professional staff conduct their due diligence and choose a professional service provider in the modern digital world.

He understands that as your business grows and thrives, so will our partnership. So let’s talk, we promise it will be a breath of fresh air.

What is Trent like to work with?

Click on the images below to watch the videos.

LOCATE BUYERS AGENCY

"Their [Trent's] approach with us has been fantastic and I really like that they actually care about their clients. They're actually interested in you getting the best results possible, and that shows up in how they work and how they approach what they do.

They're very strategic. They'll come up with great ideas and great ways in which you can improve on your business."

Shane Hiscock, Founder & Buyers Agent, Locate Buyers Agency

“They listened to our requirements and concerns and formulated a plan tailored to our specific circumstances. We feel they delivered a practical and detailed strategy that suits our needs and reflects our values and we are now working with Butler & Co to implement this.”

Chris Clarke

Partner, Clarke & Brownrigg Chartered Accountants Adelaide

CFO-ONE ADVISORS

“It took us a couple of months to really get clicking, and then around months three or four, we really started to see a huge return on investment which was fantastic.”

Mike Urness, CEO, CFO-One Advisors

“Wow very promising stats actually…Can’t wait to ramp this up next year given the high enquiry to click through rate and high organic search rate (with no SEO!)”

James Livingston

Founder & Partner,

Arc Medical Accountants

PROPERTY FRONTLINE

"What a positive experience it was working with Trent. What I particularly liked was the mix of tools and feedback that helped me connect with clients in a systemised and targeted way, which saved me so much time."

Debra Beck-Mewing, Founder & CEO, Property Frontline

“Working with Butler & Co has been such a positive experience, helping me develop a suitable marketing strategy and generate high quality leads. Butler & Co are very professional and have a very strategic approach with lead generating. We’ve achieved outstanding results and through my experience, I can honestly recommend Butler & Co and the services 100%.”

Maryanne Drosos

Founder & Director,

Blue Diamond Recruitment

B2B LEADS

“Being a lead gen and marketing guy, I thought my sales process was down pat to be honest...

He [Trent] showed me his methods of conducting sales calls and strategy sessions, which turned out to be way more effective."

Ryan Caswell, Founder, B2B Leads

“I'm so grateful for the support and guidance that Butler & Co’s business coaching has provided me thus far. Without them, I’m not sure if I would have continued in business. I'm now excited for the future and for what's next – we’re only just getting started!”

Kristie Oldfield

Founder & Director,

Parabroker.au

ACHIEVE MARKET LEADING STATUS WITHOUT:

The hassle and risk of taking on a business partner or prematurely hiring and managing a full-time marketing, finance or operations person.

Replacing your existing team members.

Throwing away what is already working.

Schedule a call to see if our approach can help take your business to #1 in your market.

ACHIEVE MARKET LEADING STATUS WITHOUT:

The hassle and risk of taking on a business partner or prematurely hiring and managing a full-time marketing, finance or operations person.

Replacing your existing team members.

Throwing away what is already working.

Schedule a call to see if our approach can help take your business to #1 in your market.

COACHING WILL PAY OFF OVER THE LONG TERM - AND WE GUARANTEE RESULTS.

'Win/Win' is a core value here at Butler & Co Advisory, which is why we offer a return on investment guarantee.

Investment presumes that there will be a return. Otherwise, it’s just an expense.

If you qualify – and do the work – we offer a guarantee:

After 17 weeks of coaching, you will agree that coaching has paid for itself - or we will work with you at no charge until that is true.

This drives us to do great work and ensure we're only commencing relationships with those who we're sure will see commercially positive outcomes.

Our latest articles to help you grow your business

team

The 6 Foundations of a High-Performance Team in Business: Why Most Teams Don’t Deliver (And What Actually Fixes It)

May 01, 20267 min read

Most business owners don’t have a team problem.

They have a structure problem that their team is exposing.

If you’ve ever thought, “I’ve hired people… so why am I still doing everything?”, what you’re experiencing isn’t unusual. In fact, it’s one of the most consistent patterns I see working with business owners across consulting, trades, agencies, and professional services.

You build a team expecting leverage.

Instead, you get:

  • More questions

  • More inconsistency

  • More reliance on you

Here’s the shift that matters:

The goal isn’t to build a team.
The goal is to build a team that reduces your involvement.

And in my experience, that never comes from hiring alone.

I’ve yet to see a business become less reliant on the owner by adding people without structure. Structure always comes first.

The good news is this: most businesses already have pieces of this in place. The opportunity is usually not rebuilding everything. It’s tightening one or two areas that unlock everything else

Let’s walk through the six foundations that make that happen.

1. An Effective Recruitment Process

Most hiring problems aren’t people problems

Most hiring mistakes aren’t capability issues.

They’re clarity issues created by the owner.

When the role isn’t clearly defined, you don’t attract the right person - you attract the most available person.

And that’s where problems start.

Why hiring mistakes are so expensive

Every poor hire costs you twice:

  • The time and money you spent bringing them in

  • The time and momentum you lose correcting it

Rushed hiring usually comes from pressure. You’re busy, you need help, and you just want someone in the seat.

That urgency leads to “warm bodies” instead of aligned team members.

What a strong recruitment system looks like

Strong hiring starts before the interview.

It means getting clear on:

  • Outcomes: What does success look like in 30–90 days?

  • Behaviours: How should this person operate day-to-day?

  • Fit: What type of person thrives in your environment?

  • Time: What are you going to say ‘no’ to in order to say ‘yes’ to the activities needed to hire and onboard properly?

If your job ad reads like a task list, you’ll attract task-fillers. If it reads like an opportunity with clear outcomes, you’ll attract ownership.

If you’re too busy to do this properly, you increase the probability of hiring the wrong person.

Practical actions you can take this week

  • Rewrite your next job ad to include 3 to 5 outcomes expected in the first 90 days

  • Ask your team or network for one strong referral each

  • Treat recruitment like marketing: more reach = better options

  • Block out at least 2-3 hours per week over the next month to hire and onboard well.

2. Right People, Right Roles

Misalignment is the hidden performance killer

You can have a capable person in the wrong role and still get poor results.

In most cases, underperformance isn’t effort.

It’s misalignment.

Most teams don’t struggle because people are lazy. They struggle because expectations are unclear.

What clarity actually looks like

High-performing teams are clear on:

  • What they own

  • What success looks like

  • How their role contributes to the bigger picture

Without that, people fill the gaps themselves - and that is where inconsistency creeps in.

A practical example

A consulting firm I worked with had three capable staff, but no role clarity.

Everyone was ‘helping out’, but no one owned outcomes.

Once we defined 3–5 clear outcomes per role, output improved within 30 days - without hiring anyone new.

What a role scorecard actually is

A role scorecard is simply:

3 to 5 measurable outcomes that define success in the role.

For example:

  • Quotes delivered within 48 hours

  • Client follow-up within 24 hours

  • Projects completed within agreed timelines

Simple. Clear. Trackable.

Practical actions you can take this week

  • Create a role scorecard for one team member

  • Introduce a weekly check-in: “What did success look like this week?”

  • Review one role and ask: “Are we using this person’s strengths properly?”

3. A Customer-First Organisation

This is where smaller businesses win

You won’t outscale large competitors.

But you can out-serve them.

Customer experience is one of the few areas where small businesses have a genuine advantage - if it’s intentional

What customer-first actually means

It’s not a value on the wall.

It’s a standard in action.

It looks like:

  • Clear expectations for how customers are treated

  • Training beyond technical delivery

  • Consistency across every interaction

A practical example

One trade business I worked with reduced customer complaints significantly by implementing a simple 7-step job handover checklist.

Nothing complex.

Just consistency.

Practical actions you can take this week

  • Define: “What does great service look like in our business?”

  • Run one simple role-play scenario with your team

  • Share and celebrate one recent customer win

4. A Structured Training System

Training is the multiplier most businesses ignore

Many business owners ask, “What if I train them and they leave?”

A better question is:

What happens if you don’t train them and they stay?

Without training:

  • Mistakes repeat

  • Standards vary

  • Everything comes back to you

With training, your team improves without your constant involvement.

What effective training actually looks like

You don’t need a 200-page manual.

You need:

  • Clear onboarding for new hires

  • Simple, repeatable processes

  • Ongoing development as people grow

Think practical, not perfect.

A practical example

One business reduced rework and errors by documenting just one core process into a checklist.

That single change removed hours of back-and-forth each week.

Practical actions you can take this week

  • Document one process as a simple checklist (5–7 steps)

  • Record a short Loom video explaining a recurring task

  • Get one team member to teach another what they know

5. Effective Leadership

Your business grows to the level of your leadership

This is the uncomfortable part.

In many cases, when a team isn’t performing, it comes back to leadership - which is actually good news, because it’s something you can influence directly.

The real shift required

Early on, you’re doing the work.

As you grow, your role shifts to:

  • Setting direction

  • Making decisions

  • Developing people

That’s a different skillset entirely.

What matters most

  • Self-awareness: Knowing where you add value and where you don’t

  • Communication: Clear, consistent expectations

  • Alignment: Everyone understanding where the business is heading

Practical actions you can take this week

  • Ask your team: “What’s one thing I could do better as a leader?”

  • Set 3 clear priorities for the week and communicate them

  • Block 30 minutes for your own development

6. A Culture of Continuous Improvement

The real risk isn’t mistakes, it’s stagnation

The biggest risk in a team isn’t failure.

It’s complacency.

When nothing improves, performance slowly declines.

What improvement actually looks like

It’s not big transformation projects.

It’s small, consistent upgrades.

It’s a team where:

  • People speak up

  • Ideas are encouraged

  • Progress is measured

Practical actions you can take this week

  • Ask: “What’s one thing we can improve?” in your next meeting

  • Track one simple metric (e.g. turnaround time, conversions)

  • Acknowledge someone who improved a process

How These 6 Foundations Work Together

This isn’t a checklist.

It’s a system.

  • Strong hiring without clarity still fails

  • Good people in the wrong roles still underperform

  • Leadership without systems still creates dependency

But when these areas align, something shifts:

The business starts to rely less on you in day-to-day decisions.

And that’s where real leverage begins.

Where to Start (If This Feels Like a Lot)

You don’t need to fix all six at once.

Pick one.

Ask yourself:

“If I improved this area by 20%, what would change?”

Start there.

Most businesses don’t need more effort.

They need better structure.

Building a Team That Gives You Your Life Back

A business that depends on you for everything will eventually limit you.

A business that runs through people, systems, and structure will expand you.

That is the real goal.

Not just growth.

Not just revenue.

More control over your time.
More space to think.
More life outside the business.

If you’re building a team but not yet seeing that outcome, it’s rarely because you’re not working hard enough.

It’s usually because the structure isn’t fully in place yet.

And that’s something you can fix.

Ready to Take the Next Step?

If you’re reading this and can already see 2-3 gaps in how your team is structured, that’s usually the right time to take a closer look.

Sometimes a short conversation is enough to identify what’s actually holding things back, and where to focus next.

If that would be useful, you’re welcome to reach out here: https://www.butleradvisory.com.au/time-with-trent

No pressure. Just clarity.

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Schedule a call to see if our approach can help take your business to #1 in your market.

No pie-in-the-sky. No generic ideas.

No hard sell.

Just straight-forward analysis of your approach to marketing and sales, team-building skills, gross and net profitability, and business transfer readiness.