Your Business Growth Partner
GUIDING THE 'BEST KEPT SECRETS' TO #1 IN THEIR MARKET
Trent Butler is a Chartered Accountant who acts as a Business Coach, Growth Advisor and Marketing Strategist to growth-minded professional service business owners.
We'll help you increase your profits, implement systems to improve operations and build a team that can operate without you - giving you the money and freedom to live the life you want.
Your Business Growth Partner
GUIDING THE 'BEST KEPT SECRETS' TO #1 IN THEIR MARKET
Trent Butler is a Chartered Accountant who acts as a Business Coach, Growth Advisor and Marketing Strategist to growth-minded professional service business owners.
We'll help you increase your profits, implement systems to improve operations and build a team that can operate without you - giving you the money and freedom to live the life you want.
Just a few of the 'best kept secrets' we've worked with:
"I was attracted to Trent's clarity of what could be achieved, his process driven approach to achieving objectives, coupled with his knowledge and experience. It's been absolute pleasure working with Trent and his team. I am extremely pleased with the results...”
Giles Hill
Director, EQ Property
The Truth Is You Have A Lot On Your Plate When It Comes To Being #1 In Your Market...
You Might Be Struggling With:
Identifying & attracting the right type of higher-value client
- Past efforts have attracted the wrong type of client.
- Prospects just want to know 'price' and don't seem to care about anything else.
- Leads seem to take forever to sign-up and become a client.
You just want to attract higher-value clients who value your expertise and expect to pay a fair premium to work with you.
Monitoring cash flow & tracking return on investment
- You’re unsure what metrics to be tracking.
- You’re not clear on what benchmarks to aim for.
- You're not sure if your marketing is making or losing money.
You just want to understand dollars-in vs dollars-out and whether or not it's all worth it.
Developing process and people to handle the next growth phase
- Growth is starting to cause other operational challenges.
- Getting the right people in the right seats has become easier said than done.
- The team can never quite seem to follow process or consistently achieve what is expected.
- You're getting pulled in a hundred different directions and clients are beginning to notice.
You just want to get everyone on the same page and following processes that actually work and scale.
Figuring out what to do and what not to do next from a marketing and business development standpoint
- Exactly who is our ideal client and how do we get more of them?
- Just what is our point of difference (or do we even have one)?
- Do people see us as a commodity service provider?
- What 'tactics' would work best specifically for our firm and stage of business?
- Where should we be spending our marketing dollars and efforts?
You just want to know what you should be doing and why.
Aligning the leadership team on strategy, planning and execution
- The leadership team is losing sight of the bigger picture (core mission, vision and values).
- Key team members just can't seem to agree on what should be done next, how and why.
- Problems use to be handled quickly but now take weeks/months to resolve.
- Important but not urgent activities are just not getting done.
You just want everyone in the business aligned and beating to the same drum.
Just a few of the 'best kept secrets' we've worked with:
"I was attracted to Trent's clarity of what could be achieved, his process driven approach to achieving objectives, coupled with his knowledge and experience. It's been absolute pleasure working with Trent and his team. I am extremely pleased with the results...”
Giles Hill
Director, EQ Property
THE TRUTH IS YOU HAVE A LOT ON YOUR PLATE WHEN IT COMES TO BEING #1 IN YOUR MARKET...
You Might Be Struggling With:
Identifying & attracting the right type of higher-value client
- Past efforts have attracted the wrong type of client.
- Prospects just want to know 'price' and don't seem to care about anything else.
- Leads seem to take forever to sign-up and become a client.
You just want to attract higher-value clients who value your expertise and expect to pay a fair premium to work with you.
Monitoring cash flow & tracking return on investment
- You’re unsure what metrics to be tracking.
- You’re not clear on what benchmarks to aim for.
- You're not sure if your marketing is making or losing money.
You just want to understand dollars-in vs dollars-out and whether or not it's all worth it.
Developing process and people to handle the next growth phase
- Growth is starting to cause other operational challenges.
- Getting the right people in the right seats has become easier said than done.
- The team can never quite seem to follow process or consistently achieve what is expected.
- You're getting pulled in a hundred different directions and clients are beginning to notice.
You just want to get everyone on the same page and following processes that actually work and scale.
Figuring out what to do and what not to do next from a marketing and business development standpoint
- Exactly who is our ideal client and how do we get more of them?
- Just what is our point of difference (or do we even have one)?
- Do people see us as a commodity service provider?
- What 'tactics' would work best specifically for our firm and stage of business?
- Where should we be spending our marketing dollars and efforts?
You just want to know what you should be doing and why.
Aligning the leadership team on strategy, planning and execution
- The leadership team is losing sight of the bigger picture (core mission, vision and values).
- Key team members just can't seem to agree on what should be done next, how and why.
- Problems use to be handled quickly but now take weeks/months to resolve.
- Important but not urgent activities are just not getting done.
You just want everyone in the business aligned and beating to the same drum.
Professional business coaching can help you:
Improve operations, implement systems and remove bottlenecks so that you get your time back.
Hire and train the right team, communicate better with each other and eliminate people problems.
Grow your business with bigger and better clients.
Overcome cash flow issues and improve your financial management.
Make better decisions and become more profitable.
WELL... YOU CAN!
Butler & Co Advisory is a small team of experienced entrepreneurs coaching aspiring entrepreneurs. We are experts in one thing – growing profitable companies through an appropriate mix of business coaching, growth advisory and marketing strategy consulting.
Whereever you're stuck, we can help:
MORE LEADS, SALES, AGGRESSIVE GROWTH?
YOU GOT IT.
MORE LEADS, SALES, AGGRESSIVE GROWTH? YOU GOT IT.
You won’t believe how easy it is to get your phone ringing with top-shelf, ready-to-buy prospects until you see our methodology for yourself. It’s time for you to set the pace and leave your competitors behind.
RECRUIT & RETAIN WINNERS INSTEAD OF LOSERS?
COMING RIGHT UP.
RECRUIT & RETAIN WINNERS INSTEAD OF LOSERS? COMING RIGHT UP.
Only the very best hiring managers win the perpetual war for talent. You’ll join the ranks of elite recruiters when you learn how the top guns do it. It’s time to get the rock stars you deserve and let the rest work for the others.
CONTROL YOUR CASH AND STASH MONEY AWAY?
EASY.
CONTROL YOUR CASH AND STASH MONEY AWAY? EASY.
Smart business owners know how to control costs, forecast and manage cash, and grow profits. It’s time to control the flow of money through your business and build a large pile of cash in your bank account.
GET YOUR BUSINESS READY TO SELL FOR BIG BUCKS? LET’S ROLL.
Any business can be turned into a cash machine that runs with minimal to zero daily involvement of the owner(s). It’s time to turn your staff into a team that will run your business like they own it, so you can sell it to whomever you wish, whenever you wish.
Who We Work With
We work primarily with established business owners in the following categories.
Advisory Firms
Accounting firms, consulting firms, real estate agencies, medical clinics and marketing agencies.
Professionals
Consultants, coaches, real estate agents, accountants, mortgage brokers, medical practitioners, marketers and freelancers.
Our Founder & Lead Business Coach, Trent Butler
The vision of Butler & Co Advisory is to be the undisputed market leader in business growth advisory services in Australia.
Our plan to achieve that vision is to work hand-in-hand with a smaller volume of exceptionally talented industry experts, taking each of them to 'market-leader' status in their respective niches and/or geographic locations. We then let their results do our talking.
A Chartered Accountant, Trent has over 10 years experience working across three different firms spanning the three 'tiers' of the accounting profession; a small boutique firm, a mid-tier firm and the ‘big 4’ firm – Pricewaterhouse Coopers.
Since founding Butler & Co Advisory in 2018, Trent has worked with over 50+ Australian professional service businesses. He deeply understands the nuances, growth challenges and stakeholder dynamics that present at every stage of a firm's life cycle.
Trent knows how both prospective clients and professional staff conduct their due diligence and choose a professional service provider in the modern digital world.
He understands that as your business grows and thrives, so will our partnership. So let’s talk, we promise it will be a breath of fresh air.
Our Founder & Lead Business Coach, Trent Butler
The vision of Butler & Co Advisory is to be the undisputed market leader in business growth advisory services in Australia.
Our plan to achieve that vision is to work hand-in-hand with a smaller volume of exceptionally talented industry experts, taking each of them to 'market-leader' status in their respective niches and/or geographic locations. We then let their results do our talking.
A Chartered Accountant, Trent has over 10 years experience working across three different firms spanning the three 'tiers' of the accounting profession; a small boutique firm, a mid-tier firm and the ‘big 4’ firm – Pricewaterhouse Coopers.
Since founding Butler & Co Advisory in 2018, Trent has worked with over 50+ Australian professional service businesses. He deeply understands the nuances, growth challenges and stakeholder dynamics that present at every stage of a firm's life cycle.
Trent knows how both prospective clients and professional staff conduct their due diligence and choose a professional service provider in the modern digital world.
He understands that as your business grows and thrives, so will our partnership. So let’s talk, we promise it will be a breath of fresh air.
What is Trent like to work with?
Click on the images below to watch the videos.
LOCATE BUYERS AGENCY
"Their [Trent's] approach with us has been fantastic and I really like that they actually care about their clients. They're actually interested in you getting the best results possible, and that shows up in how they work and how they approach what they do.
They're very strategic. They'll come up with great ideas and great ways in which you can improve on your business."
Shane Hiscock, Founder & Buyers Agent, Locate Buyers Agency
“They listened to our requirements and concerns and formulated a plan tailored to our specific circumstances. We feel they delivered a practical and detailed strategy that suits our needs and reflects our values and we are now working with Butler & Co to implement this.”
Chris Clarke
Partner, Clarke & Brownrigg Chartered Accountants Adelaide
CFO-ONE ADVISORS
“It took us a couple of months to really get clicking, and then around months three or four, we really started to see a huge return on investment which was fantastic.”
Mike Urness, CEO, CFO-One Advisors
“Wow very promising stats actually…Can’t wait to ramp this up next year given the high enquiry to click through rate and high organic search rate (with no SEO!)”
James Livingston
Founder & Partner,
Arc Medical Accountants
PROPERTY FRONTLINE
"What a positive experience it was working with Trent. What I particularly liked was the mix of tools and feedback that helped me connect with clients in a systemised and targeted way, which saved me so much time."
Debra Beck-Mewing, Founder & CEO, Property Frontline
“Working with Butler & Co has been such a positive experience, helping me develop a suitable marketing strategy and generate high quality leads. Butler & Co are very professional and have a very strategic approach with lead generating. We’ve achieved outstanding results and through my experience, I can honestly recommend Butler & Co and the services 100%.”
Maryanne Drosos
Founder & Director,
Blue Diamond Recruitment
B2B LEADS
“Being a lead gen and marketing guy, I thought my sales process was down pat to be honest...
He [Trent] showed me his methods of conducting sales calls and strategy sessions, which turned out to be way more effective."
Ryan Caswell, Founder, B2B Leads
“I'm so grateful for the support and guidance that Butler & Co’s business coaching has provided me thus far. Without them, I’m not sure if I would have continued in business. I'm now excited for the future and for what's next – we’re only just getting started!”
Kristie Oldfield
Founder & Director,
Parabroker.au
ACHIEVE MARKET LEADING STATUS WITHOUT:
The hassle and risk of taking on a business partner or prematurely hiring and managing a full-time marketing, finance or operations person.
Replacing your existing team members.
Throwing away what is already working.
Schedule a call to see if our approach can help take your business to #1 in your market.
ACHIEVE MARKET LEADING STATUS WITHOUT:
The hassle and risk of taking on a business partner or prematurely hiring and managing a full-time marketing, finance or operations person.
Replacing your existing team members.
Throwing away what is already working.
Schedule a call to see if our approach can help take your business to #1 in your market.
COACHING WILL PAY OFF OVER THE LONG TERM - AND WE GUARANTEE RESULTS.
'Win/Win' is a core value here at Butler & Co Advisory, which is why we offer a return on investment guarantee.
Investment presumes that there will be a return. Otherwise, it’s just an expense.
If you qualify – and do the work – we offer a guarantee:
After 17 weeks of coaching, you will agree that coaching has paid for itself - or we will work with you at no charge until that is true.
This drives us to do great work and ensure we're only commencing relationships with those who we're sure will see commercially positive outcomes.
Our latest articles to help you grow your business
Stop Offering 40 Things: How to Find the One Door That Unlocks All Your Revenue
If you feel overworked, stretched thin, and constantly pulled in a dozen directions, there is a good chance your business has a hidden problem most owners never see:
You’re offering too many things.
On the surface, it feels logical.
You’re versatile. You’re capable. You can solve a wide range of problems.
So why wouldn’t you offer everything your clients ask for?
Here’s the truth many business owners eventually realise:
Offering “everything” kills growth.
It dilutes your message, scatters your time, confuses buyers, and makes your business almost impossible to scale.
The good news?
There is a simple strategy that unlocks more revenue, more clarity, and more freedom:
The One Door Strategy.
Let’s break it down.
One Reason You Might Be Overworked and Under-Scaled
Many owners feel stuck because they’ve built their business around versatility rather than focus.
Why offering everything feels logical (but often isn’t)
You want to help.
You don’t want to miss opportunities.
You’ve got diverse skills, so it seems smart to offer them.
But here’s the catch:
Every new offer requires new messaging, new systems, new delivery, and new energy.
Multiply that by 10… 20… 40… and your business begins to feel heavy and chaotic.
The invisible cost of being versatile
Versatility feels like a strength, but in business, it frequently becomes a trap:
Prospects can’t understand what you actually do
You don’t develop a consistent sales process
You spend your time customising everything
You never build real leverage
Why the One Door Strategy is the answer
A single clear entry point into your business creates:
Simplicity
Predictability
Momentum
A pathway to scale
And it’s the fastest way to increase revenue while reducing overwhelm.
Why Offering 40 Things Creates Chaos (Even If You're Good at All of Them)
The Overwhelm Effect: Too Many Offers, Too Little Momentum
When you offer everything, your business runs in 40 different directions at once.
Your time gets split
Your energy gets drained
Your messaging becomes unclear
Your sales pipeline becomes inconsistent
You fall into the Swiss Army Knife trap:
Useful… but never the go-to specialist.
The Buyer’s Dilemma
When your message covers too much, buyers freeze.
Why?
Because people buy when they are certain.
If your services sound broad or unclear, they hesitate.
This leads to:
Slow sales
More objections
Price resistance
Prospects “thinking about it” for weeks
As the saying goes:
“A confused mind defaults to ‘no’.”
Operational Chaos
Behind the scenes, multiple offers create even bigger problems:
Hard to systemise
Hard to delegate
Hard to train your team
Hard to deliver consistently
Every new offer becomes a new mini-business you must personally manage.
No wonder you feel stretched thin.
The One Door Strategy: How Elite Service Businesses Scale Fast
What the One Door Actually Means
It’s simple:
One clear entry point → everything else lives behind the door.
It must be:
Easy to understand
Easy to sell
Easy to deliver
Once clients enter through the One Door, you can offer deeper, higher-value work.
Why Narrowing Creates Scale
Specialisation creates advantages:
Clarity → speed
People instantly know what you do.Consistency → systemisation
You can perfect the delivery process.Specialisation → pricing power
Specialists charge more and get less pushback.
How to Choose Your One Door (The 3-Filter Rule)
Choosing your One Door isn’t guesswork.
Use this simple framework as a starting point:
Filter 1: Market Demand
Ask:
What do people ask for most?
Which problem is most painful and urgent?
Your One Door must solve a problem the market already feels.
Filter 2: Your Highest ROI Work
Which service delivers the greatest value with the least friction?
What feels “easy” for you but transformative for clients?
That is usually the gold.
Filter 3: Scalability
What can be systemised?
What can more easily be delivered by a team instead of you?
Your One Door should be delegatable, not built around your personal heroics.
Your outcome:
A clear, compelling entry offer that naturally leads to larger opportunities.
Designing Your One Door Offer
The Structure of a High-Converting Entry Offer
Great entry offers always follow the same pattern:
One problem → one promise → one pathway
It should include:
Clear deliverables
Tangible outcomes
A predictable client experience
Naming Your One Door
Keep it:
Simple
Outcome-driven
Category-owning
Names like:
“The Automation Blueprint”
“The Financial Clarity Review”
“The 90-Day Strategy Sprint”
These tell clients exactly what they’re buying.
Price Positioning
Entry offers must be:
Easy to say yes to
High value
Low friction
What Happens Behind the Door: The Ascension Model
The Ascension Ladder
Once a client enters through the One Door, your business becomes predictable:
Step 1: Entry Offer
Your One Door.
Step 2: Core Offer
Your main service, program, or retainer.
Step 3: Extensions / Add-Ons
Additional projects, upgrades, or ongoing services.
Why Depth Beats Breadth
A niche entry point does not limit your business.
It unlocks it.
Niche entry → broad back end
Clear offer → easier systems
Simple start → bigger lifetime value
Focus is what opens big doors.
Conclusion: The Fastest Path to Revenue Is Focus
You don’t need 40 offers.
You need one great door.
The One Door Strategy gives you:
clarity
speed
pricing power
scalability
freedom
If you feel your business is scattered, heavy, or overly complex, simplifying your offers may be the most powerful shift you can make.
When you’re ready to map out your One Door and build a business that gives you more freedom - not more work - I’m here to help you think it through.
No pressure.
Just clarity and direction.
Subscribe To Watch Our Free Methodology Presentation: Learn Our Proven 5-Step System For Transforming Your Business Into A Firm That Runs Smoothly, Profitably and (mostly) without You.
Confirm Your Details To Continue
Subscribe To Watch Our Free Methodology Presentation: Learn Our Proven 5-Step System For Transforming Your Business Into A Firm That Runs Smoothly, Profitably and (mostly) without You.
Confirm Your Details To Continue
Schedule a call to see if our approach can help take your business to #1 in your market.
No pie-in-the-sky. No generic ideas.
No hard sell.
Just straight-forward analysis of your approach to marketing and sales, team-building skills, gross and net profitability, and business transfer readiness.