

Director, EQ Property
- Past efforts have attracted the wrong type of client.
- Prospects just want to know 'price' and don't seem to care about anything else.
- Leads seem to take forever to sign-up and become a client.
You just want to attract higher-value clients who value your expertise and expect to pay a fair premium to work with you.
- You’re unsure what metrics to be tracking.
- You’re not clear on what benchmarks to aim for.
- You're not sure if your marketing is making or losing money.
You just want to understand dollars-in vs dollars-out and whether or not it's all worth it.
- Growth is starting to cause other operational challenges.
- Getting the right people in the right seats has become easier said than done.
- The team can never quite seem to follow process or consistently achieve what is expected.
- You're getting pulled in a hundred different directions and clients are beginning to notice.
You just want to get everyone on the same page and following processes that actually work and scale.
- Exactly who is our ideal client and how do we get more of them?
- Just what is our point of difference (or do we even have one)?
- Do people see us as a commodity service provider?
- What 'tactics' would work best specifically for our firm and stage of business?
- Where should we be spending our marketing dollars and efforts?
You just want to know what you should be doing and why.
- The leadership team is losing sight of the bigger picture (core mission, vision and values).
- Key team members just can't seem to agree on what should be done next, how and why.
- Problems use to be handled quickly but now take weeks/months to resolve.
- Important but not urgent activities are just not getting done.
You just want everyone in the business aligned and beating to the same drum.







Director, EQ Property
- Past efforts have attracted the wrong type of client.
- Prospects just want to know 'price' and don't seem to care about anything else.
- Leads seem to take forever to sign-up and become a client.
You just want to attract higher-value clients who value your expertise and expect to pay a fair premium to work with you.
- You’re unsure what metrics to be tracking.
- You’re not clear on what benchmarks to aim for.
- You're not sure if your marketing is making or losing money.
You just want to understand dollars-in vs dollars-out and whether or not it's all worth it.
- Growth is starting to cause other operational challenges.
- Getting the right people in the right seats has become easier said than done.
- The team can never quite seem to follow process or consistently achieve what is expected.
- You're getting pulled in a hundred different directions and clients are beginning to notice.
You just want to get everyone on the same page and following processes that actually work and scale.
- Exactly who is our ideal client and how do we get more of them?
- Just what is our point of difference (or do we even have one)?
- Do people see us as a commodity service provider?
- What 'tactics' would work best specifically for our firm and stage of business?
- Where should we be spending our marketing dollars and efforts?
You just want to know what you should be doing and why.
- The leadership team is losing sight of the bigger picture (core mission, vision and values).
- Key team members just can't seem to agree on what should be done next, how and why.
- Problems use to be handled quickly but now take weeks/months to resolve.
- Important but not urgent activities are just not getting done.
You just want everyone in the business aligned and beating to the same drum.
Improve operations, implement systems and remove bottlenecks so that you get your time back.
Hire and train the right team, communicate better with each other and eliminate people problems.
Grow your business with bigger and better clients.
Overcome cash flow issues and improve your financial management.
Make better decisions and become more profitable.
Whereever you're stuck, we can help:

YOU GOT IT.

COMING RIGHT UP.

EASY.

We work primarily with established business owners in the following categories.

Advisory Firms
Accounting firms, consulting firms, real estate agencies, medical clinics and marketing agencies.

Professionals
Consultants, coaches, real estate agents, accountants, mortgage brokers, medical practitioners, marketers and freelancers.

Our plan to achieve that vision is to work hand-in-hand with a smaller volume of exceptionally talented industry experts, taking each of them to 'market-leader' status in their respective niches and/or geographic locations. We then let their results do our talking.
A Chartered Accountant, Trent has over 10 years experience working across three different firms spanning the three 'tiers' of the accounting profession; a small boutique firm, a mid-tier firm and the ‘big 4’ firm – Pricewaterhouse Coopers.
Since founding Butler & Co Advisory in 2018, Trent has worked with over 50+ Australian professional service businesses. He deeply understands the nuances, growth challenges and stakeholder dynamics that present at every stage of a firm's life cycle.
Trent knows how both prospective clients and professional staff conduct their due diligence and choose a professional service provider in the modern digital world.
He understands that as your business grows and thrives, so will our partnership. So let’s talk, we promise it will be a breath of fresh air.
Our plan to achieve that vision is to work hand-in-hand with a smaller volume of exceptionally talented industry experts, taking each of them to 'market-leader' status in their respective niches and/or geographic locations. We then let their results do our talking.
A Chartered Accountant, Trent has over 10 years experience working across three different firms spanning the three 'tiers' of the accounting profession; a small boutique firm, a mid-tier firm and the ‘big 4’ firm – Pricewaterhouse Coopers.
Since founding Butler & Co Advisory in 2018, Trent has worked with over 50+ Australian professional service businesses. He deeply understands the nuances, growth challenges and stakeholder dynamics that present at every stage of a firm's life cycle.
Trent knows how both prospective clients and professional staff conduct their due diligence and choose a professional service provider in the modern digital world.
He understands that as your business grows and thrives, so will our partnership. So let’s talk, we promise it will be a breath of fresh air.

They're very strategic. They'll come up with great ideas and great ways in which you can improve on your business."
Shane Hiscock, Founder & Buyers Agent, Locate Buyers Agency

Partner, Clarke & Brownrigg Chartered Accountants Adelaide
Mike Urness, CEO, CFO-One Advisors

Founder & Partner,
Arc Medical Accountants
Debra Beck-Mewing, Founder & CEO, Property Frontline

Founder & Director,
Blue Diamond Recruitment
He [Trent] showed me his methods of conducting sales calls and strategy sessions, which turned out to be way more effective."
Ryan Caswell, Founder, B2B Leads

Founder & Director,
Parabroker.au



Investment presumes that there will be a return. Otherwise, it’s just an expense.
If you qualify – and do the work – we offer a guarantee:
After 17 weeks of coaching, you will agree that coaching has paid for itself - or we will work with you at no charge until that is true.
This drives us to do great work and ensure we're only commencing relationships with those who we're sure will see commercially positive outcomes.

Staying organised is crucial to scaling a business effectively. It leads to consistency, making it easier to achieve continuous growth and improvement.
One of the powerful ways to streamline business operations is through Standard Operating Procedures (SOPs) and checklists. These are tools to help you systemise tasks, specifically the repetitive ones. It reduces errors and empowers your team to function independently. This will free you from the daily operations so you can lead the team and focus on high-impact tasks that will grow the business.
In this article, you’ll learn more about SOPs and checklists and why these are important in improving business efficiencies and employee accountability. I’ll share the steps to develop and use them to scale the business effectively.
SOPs and checklists are two different tools. Both are used to increase efficiency in business processes. However, they serve different purposes and understanding these roles will help you create the right tool to streamline operations.
Short for Standard Operating Procedure, SOPs refer to the detailed guide that outlines the steps to perform specific tasks, workflows and processes in business operations. The purpose of an SOP is to ensure consistency no matter who is performing the task.
To scale a business, you don’t just complete a task. You have to ensure it gets done correctly. The SOP does this through clear instructions describing the task and how it should be performed.
For instance, it could be an outline of the client onboarding process. Describe what should happen from the initial meeting to the documentation and onboarding. Identify who is responsible for completing the task and what is expected of them. This ensures every client goes through the same experience and service.
SOPs are ideal for repetitive tasks that require accuracy, tasks that follow a specific order, or tasks that progress in a specific direction. They can also be used to train new employees and ensure that protocols and quality control comply with industry standards.
A checklist is simpler. It’s not as detailed as SOPs and only shows a list of tasks or items that require verification, checking or inspection. You can think of this as a tool supporting SOPs. It ensures nothing is missed when routine tasks are done.
For instance, checklists could list items clients should meet to qualify for onboarding. It doesn’t require an explanation because the people using it should be aware of what to do. They just use it to stay organised. It can also help your team prioritise tasks and ensure nothing is missed.
These checklists can be used to break down tasks and track progress. These can be useful tools to promote accountability.
Now that you know the difference between SOPs and checklists, how can you create them to transform your business operations? Here are steps to create these powerful tools to organise and enhance your team’s performance and business output.
Start by identifying the key business processes that require an SOP or checklist. What repetitive tasks should be done consistently and would benefit from being standardised? Apart from client onboarding, these could include lead generation, project management, financial reporting, etc. Go through the whole business operations and pinpoint high-impact areas. Create SOPs and checklists to maximise resources and time spent doing the tasks. This will reduce inefficiencies that could compromise the quality of output or deliverables.
If you already have a team, involve them in the creation of the SOPs and checklists. Since they are directly responsible for completing tasks, they have first-hand information about the needs and inefficiencies of the current procedure.
Set a time to brainstorm with them and get their insights on what works and what doesn’t. Have them pen the first draft of the SOP and checklist. Then sit with them to discuss how processes and systems can be improved to increase productivity and elevate the quality of work. Remember, the goal is not just to improve the output. You also want to create a system that’s user-friendly and compliments the people who will do the work.
Clarity is essential to make SOPs and checklists effective in scaling the business. Break down the process and provide simple and easy-to-understand steps. Be clear in identifying what has to be done and who should be doing it. Present it in a sequential order to minimise confusion and reduce mistakes.
When it comes to the checklist, use terms that everyone can understand. If there are jargon or technical terms, define them so there’s no misunderstanding. Provide clear instructions on how the checklist should be completed.
SOPs and checklists can be presented in various ways. It can be in a written document, flowchart or video. There are even interactive digital tools you can use to make it more engaging. Choose a format that suits the task. Don’t make it too complicated and make sure it fits your team. For instance, you can prepare a video presentation of the SOPs and use it to train new employees. A flowchart in a written document is ideal for processes that require step-by-step instructions. A document is also good enough for a simple checklist.
You don’t have to stick to just one format. You can combine a video and a flowchart if it can present the SOPs better.
After creating the SOPs and checklists, it’s time to review them. Send them to the team so they can comment on it. If everything checks out, send them to someone else and have them scrutinise it. Ask them if the instructions are clear and if they can understand what is presented.
Test the SOPs in real-world situations and gather feedback from the team. Have someone use the checklist and see if anything is missed. Fine-tune what needs improvement.
Once you’ve implemented the SOPs and checklists, set a schedule to audit them. Business processes evolve as the market changes their preferences. It’s only prudent to check current systems to ensure they’re still applicable. Improve as needed and update your SOPs and checklists to keep them relevant.
Look for new tools, technology and other resources that’ll help your business stay agile and responsive to market changes.
As you work on your SOPs and checklists, it’s crucial to prioritise clarity and accessibility. Use clear and concise language to keep instructions direct and simple. Instead of “Handle client inquiries as soon as possible” it’s better to say “Respond to client inquiries within 24 hours using the provided email template.” The second instruction is more precise and clear in how the team should handle client inquiries.
While it’s important to provide the right details, don’t forget to be concise and straightforward as well. Don’t overwhelm your team with unnecessary information because that could lead to confusion.
For SOPs, organise the steps in sequential order. This will ensure the team goes through the process correctly. For instance, client onboarding should go through an initial meeting, then an email confirmation of the agreement, followed by the contract finalisation and finally the contract signing. Having the steps in the right order empowers your team and keeps them from missing an important task that could affect the whole project or deliverable.
Another way to make SOPs and checklists clear is by providing visual aids. Use diagrams, animations, images and flowcharts to make complex processes easier to understand. A flowchart looks simple but will take your team through the right process based on how a client reacts. Consider the right format and visual aid to help your team navigate business processes correctly.
Finally, make your SOPs and checklists easily accessible. Store them in a secure file online so people in the field can access a copy from anywhere. Print a hard copy for those in the workplace. This accessibility will ensure people can follow the SOPs and use the checklists anytime and anywhere.
SOPs and checklists are powerful tools with the ability to streamline business operations to ensure consistency and growth. It can empower your team to do their work independently so you are free to focus on scaling the business.
These tools are not just documents with written instructions. Use them as the foundation of well-structured systems to correct business inefficiencies. It can lead to incredible improvement that can sustain long-term success.
Are you ready to take your business to the next level? Work with a business coach to create SOPs and checklists that are aligned with your vision. I have templates you can use or we can create a new one that fits the unique requirements of your business.
If you want to get started, I’m offering a complimentary brainstorming session so we can identify how to scale your business efficiently. Let’s have a conversation. Book a call here: https://www.butleradvisory.com.au/time-with-trent.
Confirm Your Details To Continue

Confirm Your Details To Continue

Just straight-forward analysis of your approach to marketing and sales, team-building skills, gross and net profitability, and business transfer readiness.