Your Business Growth Partner

GUIDING THE 'BEST KEPT SECRETS' TO #1 IN THEIR MARKET

Trent Butler is a Chartered Accountant who acts as a Business Coach, Growth Advisor and Marketing Strategist to growth-minded professional service business owners.

We'll help you increase your profits, implement systems to improve operations and build a team that can operate without you - giving you the money and freedom to live the life you want.

Your Business Growth Partner

GUIDING THE 'BEST KEPT SECRETS' TO #1 IN THEIR MARKET

Trent Butler is a Chartered Accountant who acts as a Business Coach, Growth Advisor and Marketing Strategist to growth-minded professional service business owners.

We'll help you increase your profits, implement systems to improve operations and build a team that can operate without you - giving you the money and freedom to live the life you want.

Just a few of the 'best kept secrets' we've worked with:

"I was attracted to Trent's clarity of what could be achieved, his process driven approach to achieving objectives, coupled with his knowledge and experience. It's been absolute pleasure working with Trent and his team. I am extremely pleased with the results...”

Giles Hill

Director, EQ Property

The Truth Is You Have A Lot On Your Plate When It Comes To Being #1 In Your Market...

You Might Be Struggling With:

Identifying & attracting the right type of higher-value client

- Past efforts have attracted the wrong type of client.

- Prospects just want to know 'price' and don't seem to care about anything else.

- Leads seem to take forever to sign-up and become a client.

You just want to attract higher-value clients who value your expertise and expect to pay a fair premium to work with you.

Monitoring cash flow & tracking return on investment

- You’re unsure what metrics to be tracking.

- You’re not clear on what benchmarks to aim for.

- You're not sure if your marketing is making or losing money.

You just want to understand dollars-in vs dollars-out and whether or not it's all worth it.

Developing process and people to handle the next growth phase

- Growth is starting to cause other operational challenges.

- Getting the right people in the right seats has become easier said than done.

- The team can never quite seem to follow process or consistently achieve what is expected.

- You're getting pulled in a hundred different directions and clients are beginning to notice.

You just want to get everyone on the same page and following processes that actually work and scale.

Figuring out what to do and what not to do next from a marketing and business development standpoint

- Exactly who is our ideal client and how do we get more of them?

- Just what is our point of difference (or do we even have one)?

- Do people see us as a commodity service provider?

- What 'tactics' would work best specifically for our firm and stage of business?

- Where should we be spending our marketing dollars and efforts?

You just want to know what you should be doing and why.

Aligning the leadership team on strategy, planning and execution

- The leadership team is losing sight of the bigger picture (core mission, vision and values).

- Key team members just can't seem to agree on what should be done next, how and why.

- Problems use to be handled quickly but now take weeks/months to resolve.

- Important but not urgent activities are just not getting done.

You just want everyone in the business aligned and beating to the same drum.

Just a few of the 'best kept secrets' we've worked with:

"I was attracted to Trent's clarity of what could be achieved, his process driven approach to achieving objectives, coupled with his knowledge and experience. It's been absolute pleasure working with Trent and his team. I am extremely pleased with the results...”

Giles Hill

Director, EQ Property

THE TRUTH IS YOU HAVE A LOT ON YOUR PLATE WHEN IT COMES TO BEING #1 IN YOUR MARKET...

You Might Be Struggling With:

Identifying & attracting the right type of higher-value client

- Past efforts have attracted the wrong type of client.

- Prospects just want to know 'price' and don't seem to care about anything else.

- Leads seem to take forever to sign-up and become a client.

You just want to attract higher-value clients who value your expertise and expect to pay a fair premium to work with you.

Monitoring cash flow & tracking return on investment

- You’re unsure what metrics to be tracking.

- You’re not clear on what benchmarks to aim for.

- You're not sure if your marketing is making or losing money.

You just want to understand dollars-in vs dollars-out and whether or not it's all worth it.

Developing process and people to handle the next growth phase

- Growth is starting to cause other operational challenges.

- Getting the right people in the right seats has become easier said than done.

- The team can never quite seem to follow process or consistently achieve what is expected.

- You're getting pulled in a hundred different directions and clients are beginning to notice.

You just want to get everyone on the same page and following processes that actually work and scale.

Figuring out what to do and what not to do next from a marketing and business development standpoint

- Exactly who is our ideal client and how do we get more of them?

- Just what is our point of difference (or do we even have one)?

- Do people see us as a commodity service provider?

- What 'tactics' would work best specifically for our firm and stage of business?

- Where should we be spending our marketing dollars and efforts?

You just want to know what you should be doing and why.

Aligning the leadership team on strategy, planning and execution

- The leadership team is losing sight of the bigger picture (core mission, vision and values).

- Key team members just can't seem to agree on what should be done next, how and why.

- Problems use to be handled quickly but now take weeks/months to resolve.

- Important but not urgent activities are just not getting done.

You just want everyone in the business aligned and beating to the same drum.

Professional business coaching can help you:

Improve operations, implement systems and remove bottlenecks so that you get your time back.

Hire and train the right team, communicate better with each other and eliminate people problems.

Grow your business with bigger and better clients.

Overcome cash flow issues and improve your financial management.

Make better decisions and become more profitable.

WELL... YOU CAN!

Butler & Co Advisory is a small team of experienced entrepreneurs coaching aspiring entrepreneurs. We are experts in one thing – growing profitable companies through an appropriate mix of business coaching, growth advisory and marketing strategy consulting.

Whereever you're stuck, we can help:

MORE LEADS, SALES, AGGRESSIVE GROWTH?

YOU GOT IT.

MORE LEADS, SALES, AGGRESSIVE GROWTH? YOU GOT IT.

You won’t believe how easy it is to get your phone ringing with top-shelf, ready-to-buy prospects until you see our methodology for yourself. It’s time for you to set the pace and leave your competitors behind.

RECRUIT & RETAIN WINNERS INSTEAD OF LOSERS?

COMING RIGHT UP.

RECRUIT & RETAIN WINNERS INSTEAD OF LOSERS? COMING RIGHT UP.

Only the very best hiring managers win the perpetual war for talent. You’ll join the ranks of elite recruiters when you learn how the top guns do it. It’s time to get the rock stars you deserve and let the rest work for the others.

CONTROL YOUR CASH AND STASH MONEY AWAY?

EASY.

CONTROL YOUR CASH AND STASH MONEY AWAY? EASY.

Smart business owners know how to control costs, forecast and manage cash, and grow profits. It’s time to control the flow of money through your business and build a large pile of cash in your bank account.

GET YOUR BUSINESS READY TO SELL FOR BIG BUCKS? LET’S ROLL.

Any business can be turned into a cash machine that runs with minimal to zero daily involvement of the owner(s). It’s time to turn your staff into a team that will run your business like they own it, so you can sell it to whomever you wish, whenever you wish.

Who We Work With

We work primarily with established business owners in the following categories.

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Advisory Firms

Accounting firms, consulting firms, real estate agencies, medical clinics and marketing agencies.

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Professionals

Consultants, coaches, real estate agents, accountants, mortgage brokers, medical practitioners, marketers and freelancers.

Our Founder & Lead Business Coach, Trent Butler

The vision of Butler & Co Advisory is to be the undisputed market leader in business growth advisory services in Australia.

Our plan to achieve that vision is to work hand-in-hand with a smaller volume of exceptionally talented industry experts, taking each of them to 'market-leader' status in their respective niches and/or geographic locations. We then let their results do our talking.

A Chartered Accountant, Trent has over 10 years experience working across three different firms spanning the three 'tiers' of the accounting profession; a small boutique firm, a mid-tier firm and the ‘big 4’ firm – Pricewaterhouse Coopers.

Since founding Butler & Co Advisory in 2018, Trent has worked with over 50+ Australian professional service businesses. He deeply understands the nuances, growth challenges and stakeholder dynamics that present at every stage of a firm's life cycle.

Trent knows how both prospective clients and professional staff conduct their due diligence and choose a professional service provider in the modern digital world.

He understands that as your business grows and thrives, so will our partnership. So let’s talk, we promise it will be a breath of fresh air.

Our Founder & Lead Business Coach, Trent Butler

The vision of Butler & Co Advisory is to be the undisputed market leader in business growth advisory services in Australia.

Our plan to achieve that vision is to work hand-in-hand with a smaller volume of exceptionally talented industry experts, taking each of them to 'market-leader' status in their respective niches and/or geographic locations. We then let their results do our talking.

A Chartered Accountant, Trent has over 10 years experience working across three different firms spanning the three 'tiers' of the accounting profession; a small boutique firm, a mid-tier firm and the ‘big 4’ firm – Pricewaterhouse Coopers.

Since founding Butler & Co Advisory in 2018, Trent has worked with over 50+ Australian professional service businesses. He deeply understands the nuances, growth challenges and stakeholder dynamics that present at every stage of a firm's life cycle.

Trent knows how both prospective clients and professional staff conduct their due diligence and choose a professional service provider in the modern digital world.

He understands that as your business grows and thrives, so will our partnership. So let’s talk, we promise it will be a breath of fresh air.

What is Trent like to work with?

Click on the images below to watch the videos.

LOCATE BUYERS AGENCY

"Their [Trent's] approach with us has been fantastic and I really like that they actually care about their clients. They're actually interested in you getting the best results possible, and that shows up in how they work and how they approach what they do.

They're very strategic. They'll come up with great ideas and great ways in which you can improve on your business."

Shane Hiscock, Founder & Buyers Agent, Locate Buyers Agency

“They listened to our requirements and concerns and formulated a plan tailored to our specific circumstances. We feel they delivered a practical and detailed strategy that suits our needs and reflects our values and we are now working with Butler & Co to implement this.”

Chris Clarke

Partner, Clarke & Brownrigg Chartered Accountants Adelaide

CFO-ONE ADVISORS

“It took us a couple of months to really get clicking, and then around months three or four, we really started to see a huge return on investment which was fantastic.”

Mike Urness, CEO, CFO-One Advisors

“Wow very promising stats actually…Can’t wait to ramp this up next year given the high enquiry to click through rate and high organic search rate (with no SEO!)”

James Livingston

Founder & Partner,

Arc Medical Accountants

PROPERTY FRONTLINE

"What a positive experience it was working with Trent. What I particularly liked was the mix of tools and feedback that helped me connect with clients in a systemised and targeted way, which saved me so much time."

Debra Beck-Mewing, Founder & CEO, Property Frontline

“Working with Butler & Co has been such a positive experience, helping me develop a suitable marketing strategy and generate high quality leads. Butler & Co are very professional and have a very strategic approach with lead generating. We’ve achieved outstanding results and through my experience, I can honestly recommend Butler & Co and the services 100%.”

Maryanne Drosos

Founder & Director,

Blue Diamond Recruitment

B2B LEADS

“Being a lead gen and marketing guy, I thought my sales process was down pat to be honest...

He [Trent] showed me his methods of conducting sales calls and strategy sessions, which turned out to be way more effective."

Ryan Caswell, Founder, B2B Leads

“I'm so grateful for the support and guidance that Butler & Co’s business coaching has provided me thus far. Without them, I’m not sure if I would have continued in business. I'm now excited for the future and for what's next – we’re only just getting started!”

Kristie Oldfield

Founder & Director,

Parabroker.au

ACHIEVE MARKET LEADING STATUS WITHOUT:

The hassle and risk of taking on a business partner or prematurely hiring and managing a full-time marketing, finance or operations person.

Replacing your existing team members.

Throwing away what is already working.

Schedule a call to see if our approach can help take your business to #1 in your market.

ACHIEVE MARKET LEADING STATUS WITHOUT:

The hassle and risk of taking on a business partner or prematurely hiring and managing a full-time marketing, finance or operations person.

Replacing your existing team members.

Throwing away what is already working.

Schedule a call to see if our approach can help take your business to #1 in your market.

COACHING WILL PAY OFF OVER THE LONG TERM - AND WE GUARANTEE RESULTS.

'Win/Win' is a core value here at Butler & Co Advisory, which is why we offer a return on investment guarantee.

Investment presumes that there will be a return. Otherwise, it’s just an expense.

If you qualify – and do the work – we offer a guarantee:

After 17 weeks of coaching, you will agree that coaching has paid for itself - or we will work with you at no charge until that is true.

This drives us to do great work and ensure we're only commencing relationships with those who we're sure will see commercially positive outcomes.

Our latest articles to help you grow your business

team member

How to Find the Perfect Team Member: Tips to Recruit and Onboard for Success

July 11, 20248 min read

One of the key ingredients of a successful business is having a high-performing team. No matter how incredible the product or service is or how effective the business model is, a capable team is needed to make the company profitable. Even if you’re the most skilled business leader, you need a team behind you to turn your vision into reality.

But here’s the catch. Finding the perfect team member isn’t as easy as it sounds. Hiring skilled individuals is not the same as finding someone who is the perfect fit for the business. You need to have the right recruitment and onboarding systems to find them so they can help you take the business to greater success.

In this article, I want to help you find the perfect team member. You’ll learn why a proper recruitment and onboarding system is important. You’ll also get actionable tips to lead the right people to your business - plus a strategy to help you streamline the whole process.

Importance of a Recruitment and Onboarding System

Did you know that 1.1 million people changed jobs from February 2023 to February 2024? Apparently, the most common reason they left their job is because they wanted a better job. But that’s not the reason why I’m stating this statistic.

In the current labour market, the average business has to spend more than $20,000 to hire an employee. This cost includes the cost of advertising job openings, recruiting a person, setting them up in the workplace, onboarding them into their roles, etc.

What does this mean?

Since you’re already investing that much money to hire someone new, make sure you’re getting the perfect team member.

The best way to do that is by ensuring you have a proper recruitment and onboarding process. There are three reasons why this is important.

For a strong foundation

A new hire needs a strong foundation to settle into their roles properly. This foundation has nothing to do with their skills. It’s about giving them the right information to help them understand their role and how it relates to everyone else on the team.

It’s about getting the new hire acquainted with the work culture so they can conduct themselves properly. They’ll know what values are of utmost importance. This will allow the new hire to settle and determine the trajectory of their future in the business.

For lower turnovers

When recruits find their spot where they feel valued, they are more likely to see a future with the company. This lowers the turnover rate. You’ll get a capable team member who’s willing to invest their time and professional growth to support the business.

This will help the company save in the long run. You won’t have to spend money to hire and train someone else. You can just focus on cultivating the people you hire and making sure they have what they need to function in their respective roles.

For better productivity

If you have a proper recruitment and onboarding system, the new hire will know what is expected of them. They’ll know the values they should develop so they can represent the company well. They have a better understanding of the business processes they are a part of.

This is important for a new hire to work in perfect collaboration with the rest of the team - leading to better output and higher productivity.

Tips to Find the Perfect Team Member

Finding the perfect team member doesn’t just happen. You have to set up the right circumstances to attract the right people to apply for the vacant position in your company. Of all the applicants, how can you ensure that you’re attracting, not just talented professionals but also those with the right personality to fit the workplace culture?

Here are tips you can implement in your business.

Define the perfect team member

Before you send out a job ad, ask yourself first, who is the perfect team member? It’s not just about the skills. What kind of characteristics do you want them to have? Look at the job requirements, the people they’ll be working with and the overall expectations the business would expect from the new hire.

Make a list of the characteristics needed to fulfil their roles. While you can train them, having someone who naturally fits the role will help recruits settle into the role easily.

Set up an effective recruitment system

There are many ways to get applicants. You can hire a recruitment agency. Or you can your VA post a job ad on LinkedIn and other recruitment platforms.

Just like a sales funnel, you need to consider what the applicant will go through to get hired. You want to provide them with a streamlined recruitment system that’s effective and easy to follow. Keep it simple and make sure the right people are screening applicants.

Provide a clear job description

Try to be thorough when describing the role so people will know if they are qualified or not. This will filter the applicants from the get-go and save you time as well.

Although you have to be clear with the job ad, that doesn't mean you need a lengthy description. Keep the description concise so applicants will read through the whole thing and not just gloss over it.

Come up with a structured interview process

Be ready with a structured interview process for those who will get far into the application process. The goal of the interview is to get to know the applicant. It’s not just about their skills. You also want to uncover their personality.

During the interview, both sides will have their best foot forward. It’s up to you to craft the right questions to reveal the characteristics of the applicant so you can determine if they are perfect for the job.

Be upfront with company values

As you’re interviewing the applicant, be upfront with the company values. You want to ensure that they’re willing to abide by the rules and develop the values so it reflects on how they do their work.

In case it seems like they lack the right values and yet you still want to hire them, you can add the right training during their onboarding.

Discuss expectations

This is for both. The applicant should know the expectations the company has on them once they are onboarded. At the same time, the applicant should be allowed to air their expectations from the company. Let them discuss what they expect to gain from the company once they join the team.

This will allow you to identify and clarify these expectations - and maybe get clues on how to improve the work environment.

Have a thorough onboarding process

If the applicant passes the recruitment process and you’ve decided to hire them, be ready with a thorough onboarding process. This should include a history of the company and a more detailed explanation of the position they will fill.

Discuss the business operations and the workflow. This will give the recruit a better understanding of how things work. It’ll also help them recognise where they fit in the process.

Include KPIs in the onboarding and talk about the team they’ll work with or encounter. Document the onboarding process so it's consistent with all new hires.

Review regularly

Your recruitment and onboarding process will change over time as the business evolves. You have to constantly review and upgrade your methods to ensure you’re getting the right people to join the team.

You can also ask your current team members for feedback so you’ll know what they need to function as an exceptional team.

How a Coach Streamlines the Recruitment Process

The recruitment and onboarding system is an integral part of any business. The truth is, you’ll probably fail to get it right the first time or you’ll fail to improve it as the business grows. This is unavoidable - but it’s not something to worry about if you’re working with the right experts.

I’m not just talking about the recruitment agencies you’re working with - if any. I’m talking about having a business coach working with you internally to streamline the recruitment process.

You see, a business coach has the expertise and experience to guide you through several recruitment strategies. They can tailor-fit the strategy to suit the specific needs of your business and the team needed to make it thrive.

A business coach can also help create a template for the job descriptions that will attract more applicants. It’s their job to study the industry and understand how teams work and collaborate. This gives them the insight to determine the right job ad that resonates with high-quality candidates.

With their help, you can implement the best industry practices when it comes to recruiting and onboarding new team members. They’ll teach you how to interview and assess candidates. They’ll also help you create a thorough and objective hiring process to make sure you’re only hiring people that’ll fit perfectly in your business.

More importantly, a business coach will encourage you towards continuous improvement. They’ll be there to help evaluate and improve the recruitment and onboarding process so it keeps up with industry trends and standards.

Hire Only the Best for Your Business

Recruiting and onboarding the perfect team member requires a proper strategy that’s customised for the specific needs of your business. It’s not just about hiring qualified individuals. It’s about getting someone who’s able to mould themselves to work harmoniously with the rest of the team and go with the flow of operations in the business.

This requires careful planning and a greater understanding of the recruitment and onboarding process - which is why hiring a professional to help hire the best people for the business is beneficial.

Among the people you can get to streamline your hiring process is a business coach. They can help you attract the perfect team member to bring your business to the next level.

If you’d like to know more about building a high-performing team, let’s talk. Book a complimentary 15-minute call here: https://www.butleradvisory.com.au/time-with-trent.

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Schedule a call to see if our approach can help take your business to #1 in your market.

No pie-in-the-sky. No generic ideas.

No hard sell.

Just straight-forward analysis of your approach to marketing and sales, team-building skills, gross and net profitability, and business transfer readiness.