Director, EQ Property
- Past efforts have attracted the wrong type of client.
- Prospects just want to know 'price' and don't seem to care about anything else.
- Leads seem to take forever to sign-up and become a client.
You just want to attract higher-value clients who value your expertise and expect to pay a fair premium to work with you.
- You’re unsure what metrics to be tracking.
- You’re not clear on what benchmarks to aim for.
- You're not sure if your marketing is making or losing money.
You just want to understand dollars-in vs dollars-out and whether or not it's all worth it.
- Growth is starting to cause other operational challenges.
- Getting the right people in the right seats has become easier said than done.
- The team can never quite seem to follow process or consistently achieve what is expected.
- You're getting pulled in a hundred different directions and clients are beginning to notice.
You just want to get everyone on the same page and following processes that actually work and scale.
- Exactly who is our ideal client and how do we get more of them?
- Just what is our point of difference (or do we even have one)?
- Do people see us as a commodity service provider?
- What 'tactics' would work best specifically for our firm and stage of business?
- Where should we be spending our marketing dollars and efforts?
You just want to know what you should be doing and why.
- The leadership team is losing sight of the bigger picture (core mission, vision and values).
- Key team members just can't seem to agree on what should be done next, how and why.
- Problems use to be handled quickly but now take weeks/months to resolve.
- Important but not urgent activities are just not getting done.
You just want everyone in the business aligned and beating to the same drum.
Director, EQ Property
- Past efforts have attracted the wrong type of client.
- Prospects just want to know 'price' and don't seem to care about anything else.
- Leads seem to take forever to sign-up and become a client.
You just want to attract higher-value clients who value your expertise and expect to pay a fair premium to work with you.
- You’re unsure what metrics to be tracking.
- You’re not clear on what benchmarks to aim for.
- You're not sure if your marketing is making or losing money.
You just want to understand dollars-in vs dollars-out and whether or not it's all worth it.
- Growth is starting to cause other operational challenges.
- Getting the right people in the right seats has become easier said than done.
- The team can never quite seem to follow process or consistently achieve what is expected.
- You're getting pulled in a hundred different directions and clients are beginning to notice.
You just want to get everyone on the same page and following processes that actually work and scale.
- Exactly who is our ideal client and how do we get more of them?
- Just what is our point of difference (or do we even have one)?
- Do people see us as a commodity service provider?
- What 'tactics' would work best specifically for our firm and stage of business?
- Where should we be spending our marketing dollars and efforts?
You just want to know what you should be doing and why.
- The leadership team is losing sight of the bigger picture (core mission, vision and values).
- Key team members just can't seem to agree on what should be done next, how and why.
- Problems use to be handled quickly but now take weeks/months to resolve.
- Important but not urgent activities are just not getting done.
You just want everyone in the business aligned and beating to the same drum.
Improve operations, implement systems and remove bottlenecks so that you get your time back.
Hire and train the right team, communicate better with each other and eliminate people problems.
Grow your business with bigger and better clients.
Overcome cash flow issues and improve your financial management.
Make better decisions and become more profitable.
Whereever you're stuck, we can help:
YOU GOT IT.
COMING RIGHT UP.
EASY.
We work primarily with established business owners in the following categories.
Advisory Firms
Accounting firms, consulting firms, real estate agencies, medical clinics and marketing agencies.
Professionals
Consultants, coaches, real estate agents, accountants, mortgage brokers, medical practitioners, marketers and freelancers.
Our plan to achieve that vision is to work hand-in-hand with a smaller volume of exceptionally talented industry experts, taking each of them to 'market-leader' status in their respective niches and/or geographic locations. We then let their results do our talking.
A Chartered Accountant, Trent has over 10 years experience working across three different firms spanning the three 'tiers' of the accounting profession; a small boutique firm, a mid-tier firm and the ‘big 4’ firm – Pricewaterhouse Coopers.
Since founding Butler & Co Advisory in 2018, Trent has worked with over 50+ Australian professional service businesses. He deeply understands the nuances, growth challenges and stakeholder dynamics that present at every stage of a firm's life cycle.
Trent knows how both prospective clients and professional staff conduct their due diligence and choose a professional service provider in the modern digital world.
He understands that as your business grows and thrives, so will our partnership. So let’s talk, we promise it will be a breath of fresh air.
Our plan to achieve that vision is to work hand-in-hand with a smaller volume of exceptionally talented industry experts, taking each of them to 'market-leader' status in their respective niches and/or geographic locations. We then let their results do our talking.
A Chartered Accountant, Trent has over 10 years experience working across three different firms spanning the three 'tiers' of the accounting profession; a small boutique firm, a mid-tier firm and the ‘big 4’ firm – Pricewaterhouse Coopers.
Since founding Butler & Co Advisory in 2018, Trent has worked with over 50+ Australian professional service businesses. He deeply understands the nuances, growth challenges and stakeholder dynamics that present at every stage of a firm's life cycle.
Trent knows how both prospective clients and professional staff conduct their due diligence and choose a professional service provider in the modern digital world.
He understands that as your business grows and thrives, so will our partnership. So let’s talk, we promise it will be a breath of fresh air.
They're very strategic. They'll come up with great ideas and great ways in which you can improve on your business."
Shane Hiscock, Founder & Buyers Agent, Locate Buyers Agency
Partner, Clarke & Brownrigg Chartered Accountants Adelaide
Mike Urness, CEO, CFO-One Advisors
Founder & Partner,
Arc Medical Accountants
Debra Beck-Mewing, Founder & CEO, Property Frontline
Founder & Director,
Blue Diamond Recruitment
He [Trent] showed me his methods of conducting sales calls and strategy sessions, which turned out to be way more effective."
Ryan Caswell, Founder, B2B Leads
Founder & Director,
Parabroker.au
Investment presumes that there will be a return. Otherwise, it’s just an expense.
If you qualify – and do the work – we offer a guarantee:
After 17 weeks of coaching, you will agree that coaching has paid for itself - or we will work with you at no charge until that is true.
This drives us to do great work and ensure we're only commencing relationships with those who we're sure will see commercially positive outcomes.
Every business owner knows the quiet fear that sits in the back of their mind: What happens if my key person leaves?
Maybe it’s your office manager who keeps everything running. Maybe it’s the tradesperson who knows all the quirks of your biggest clients’ jobs. Or maybe - if you’re honest - it’s you.
When too much of your business relies on individual people rather than systems, you’re operating on borrowed time. Staff changes, illness, holidays, even burnout can cause serious disruption if the knowledge and processes to keep things running aren’t captured and shared.
The good news? You can change this. And once you do, you’ll unlock freedom, resilience and growth potential you may not have thought possible.
People-dependent businesses rely on individuals to remember, manage, and execute tasks based on their own knowledge and experience. In this environment:
Key people become bottlenecks.
Training new staff is slow and inconsistent.
Owners feel chained to the business, unable to step away without disruption.
Systems-dependent businesses, on the other hand, operate on a clear principle:
Systems run the business. People operate the systems. Leaders lead the people.
Think about McDonald’s. Teenagers with no prior hospitality experience produce consistent results in thousands of stores worldwide. Not because they’re culinary prodigies, but because every major process - from how fries are cooked to how orders are taken - has been documented, trained, and refined.
If your business depends on individuals, you’ll hit a ceiling you can’t break through without sacrificing your time, mental bandwidth, or sanity.
The risks are real:
Vulnerability: One resignation or illness can impact operations
Lost opportunities: You’re too busy putting out fires to focus on growth.
Owner burnout: You feel you can’t step away - even for a holiday - without things falling apart.
Shifting to a systems-first model removes that ceiling and builds a platform for sustainable growth.
Here’s how to make the transition without drowning in documentation.
Start by asking: If this person didn’t show up for a week, what would stop working?
List those major tasks and responsibilities. These are your high-priority areas for creating systems.
You don’t need a 200-page manual to get started.
Focus on the 20% of processes that deliver 80% of results.
Give instructions in plain language.
Use videos and screenshots to make them easy to follow.
Above all else, keep it simple. The goal is “minimum viable” (good enough) that someone new could follow without constant supervision.
Pro tip: Once you learn the basics of how to do this properly, delegate this step to the key person(s) in your business who already know the processes.
Once processes are documented:
Train team members on how to follow them.
Make the system - not the person - the authority.
Encourage feedback to refine the process over time.
Ensure more than one person can perform critical tasks. This doesn’t mean doubling every role - it means strategic cross-training so you’re never left exposed.
When your business runs on systems:
You gain owner freedom - time to focus on growth or step away without stress.
Onboarding new hires is faster and smoother.
Your business becomes more valuable to buyers or investors.
Staff feel empowered and clear about expectations.
Most importantly, you stop living in fear of losing “the one person who knows how to do that”.
Moving from people-dependent to systems-dependent isn’t about stripping away the human element. It’s about protecting your business - and your sanity - by making sure it can run without any one person being the linchpin.
Start small. Pick one critical process, document it this week, and have someone else follow it. You’ll be amazed how quickly this builds momentum.
If you’d like a proven framework for creating a systems-first business, that’s exactly part of what we do in business coaching. We’ll help you identify your single points of failure, show you a time effective way of creating systems, and build a structure that lets your business run smoothly, profitably, and - eventually - mostly without you.
Your business should work for you, not the other way around. It’s time to put the systems in place that make that a reality.
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Just straight-forward analysis of your approach to marketing and sales, team-building skills, gross and net profitability, and business transfer readiness.