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Hear Cam’s story in his own words in this 10-minute interview:

“When Cam Rogers launched Wolf Property, he thought he was running a great business—until he realised what he didn’t know was holding him back. Fast forward 18 months: revenue tripled, a team of 25 across three offices, and most importantly, more freedom.”

Like many first-time business owners, Cam was driven, passionate, and eager to succeed. But beneath the surface, he faced challenges common to growing businesses—time management struggles, financial oversight gaps, and the complexities of building a high-performing team. That’s when he decided to engage in business coaching with Trent, setting the stage for remarkable growth and transformation.

The Challenge: Recognising What You Don’t Know

Cam candidly admits, "I thought I was running a really good business, but you don’t know what you don’t know." He faced the typical hurdles of scaling a business:

• Time Management: Juggling leadership responsibilities with day-to-day operations.

• Financial Management: Lacking clear systems to track profitability and growth metrics.

• Growth Strategy: Unsure how to sustainably expand without burning out.

• Team Building: Managing staff effectively while cultivating a strong company culture.

These challenges weren’t due to a lack of effort or ambition. Cam simply needed the right frameworks, accountability, and an objective perspective to guide his next steps.

The Coaching Journey: From Overwhelm to Strategic Leadership

Working with Trent wasn’t about quick fixes. It was about building a strategic foundation for long-term success. Here’s how coaching transformed Wolf Property:

Accountability and Reliable Guidance

Cam valued Trent’s consistency and straightforward approach:
“Trent did exactly what he said he’d do every time. It wasn’t just pep talks; it was a structured pathway to real growth.”

Strategic Planning and Goal Setting

Together, they developed clear growth strategies—quarterly plans, financial forecasting, and operational goals that created focus and momentum.

Financial Clarity and Profitability

Trent introduced financial management systems that helped Cam understand revenue streams, manage expenses, and boost profitability. This clarity enabled better decision-making and reduced financial stress.

Leadership Development

Cam learned to shift from working in the business to working on the business. This mindset shift empowered him to lead with confidence, delegate effectively, and focus on high-impact activities.

Team Growth and Culture

From managing 7-8 staff to leading a team of 25 across three offices, Cam implemented hiring processes, team structures, and cultural values that fostered accountability and performance.

“We've tripled our revenue - and I'm working less than ever.”

The Results: More Than Just Numbers

The impact of coaching was both tangible and transformational:

• Revenue Growth: Wolf Property’s revenue tripled within 18 months.

• Team Expansion: The business grew from 7 staff to 25, across multiple locations.

• Work-Life Balance: Perhaps the most remarkable achievement—Cam now works less while leading a more profitable and sustainable business.

But the results go beyond financial success. Cam reflects:
“It wasn’t just about the numbers—it was about reclaiming my time, making better decisions, and becoming the leader my business needed.”

Lessons Learned: The Power of Objectivity and Accountability

Cam’s journey offers valuable lessons for any business owner:

• You Can’t See the Label from Inside the Jar:
  Having an external coach provided objectivity that Cam couldn’t achieve on his own. "When you’re in it, you can’t see it. Coaching gave me that outside perspective."

• Accountability Drives Results:
  Consistent check-ins and structured coaching sessions kept Cam focused, ensuring that strategies weren’t just discussed—they were implemented.

Leadership is About Growth—Personal and Professional:
Beyond business strategies, coaching helped Cam develop as a leader, fostering both professional success and personal growth.

Cam’s story is a testament to the transformative power of coaching. His success with Wolf Property isn’t just measured in revenue—it’s reflected in his leadership, his team’s growth, and the freedom he’s created for himself along the way.