Background

Clarke & Brownrigg, a reputable accounting firm based in Adelaide, sought Butler & Co Advisory’s expertise in September 2020 to create a strategic marketing plan that could cater to their business growth goals. While they had already developed a new website, they felt it alone would not suffice in attracting their ideal clients. Previous marketing companies they had consulted offered generic plans, which did not align with their specific needs.

Process

Butler & Co Advisory took a strategic personalized approach to the development of Clarke & Brownrigg’s marketing plan. The process included conducting interviews with the firm’s ideal clients to identify core marketing messages and unique selling propositions, ensuring the firm would be differentiated in the market-place in a way that was meaningful.

With the strategy and plan in place, Butler & Co Advisory also assisted in the oversight of an appropriate tactical marketing program, including search engine optimization, paid Google advertising, and retargeting, to generate more referrals and increase qualified leads.

Clarke & Brownrigg commended Trent Butler’s tailored and accessible approach, with a willingness to go above and beyond the coaching agreement. He provided sensible suggestions for their website improvements, benefitting their marketing efforts.

Result

“Over the years that we’ve been working with Trent, we’ve achieved a return on investment from our marketing and business development efforts that has consistently exceeded the pre-defined key performance indicators.”

As a result of the marketing success, Clarke & Brownrigg continues to receive business coaching from Butler & Co Advisory with a specific focus in the areas of marketing, process development, team building, and operational efficiency improvement.