Your Business Growth Partner
GUIDING THE 'BEST KEPT SECRETS' TO #1 IN THEIR MARKET
Trent Butler is a Chartered Accountant who acts as a Business Coach, Growth Advisor and Marketing Strategist to growth-minded professional service business owners.
We'll help you increase your profits, implement systems to improve operations and build a team that can operate without you - giving you the money and freedom to live the life you want.
Your Business Growth Partner
GUIDING THE 'BEST KEPT SECRETS' TO #1 IN THEIR MARKET
Trent Butler is a Chartered Accountant who acts as a Business Coach, Growth Advisor and Marketing Strategist to growth-minded professional service business owners.
We'll help you increase your profits, implement systems to improve operations and build a team that can operate without you - giving you the money and freedom to live the life you want.
Just a few of the 'best kept secrets' we've worked with:
"I was attracted to Trent's clarity of what could be achieved, his process driven approach to achieving objectives, coupled with his knowledge and experience. It's been absolute pleasure working with Trent and his team. I am extremely pleased with the results...”
Giles Hill
Director, EQ Property
The Truth Is You Have A Lot On Your Plate When It Comes To Being #1 In Your Market...
You Might Be Struggling With:
Identifying & attracting the right type of higher-value client
- Past efforts have attracted the wrong type of client.
- Prospects just want to know 'price' and don't seem to care about anything else.
- Leads seem to take forever to sign-up and become a client.
You just want to attract higher-value clients who value your expertise and expect to pay a fair premium to work with you.
Monitoring cash flow & tracking return on investment
- You’re unsure what metrics to be tracking.
- You’re not clear on what benchmarks to aim for.
- You're not sure if your marketing is making or losing money.
You just want to understand dollars-in vs dollars-out and whether or not it's all worth it.
Developing process and people to handle the next growth phase
- Growth is starting to cause other operational challenges.
- Getting the right people in the right seats has become easier said than done.
- The team can never quite seem to follow process or consistently achieve what is expected.
- You're getting pulled in a hundred different directions and clients are beginning to notice.
You just want to get everyone on the same page and following processes that actually work and scale.
Figuring out what to do and what not to do next from a marketing and business development standpoint
- Exactly who is our ideal client and how do we get more of them?
- Just what is our point of difference (or do we even have one)?
- Do people see us as a commodity service provider?
- What 'tactics' would work best specifically for our firm and stage of business?
- Where should we be spending our marketing dollars and efforts?
You just want to know what you should be doing and why.
Aligning the leadership team on strategy, planning and execution
- The leadership team is losing sight of the bigger picture (core mission, vision and values).
- Key team members just can't seem to agree on what should be done next, how and why.
- Problems use to be handled quickly but now take weeks/months to resolve.
- Important but not urgent activities are just not getting done.
You just want everyone in the business aligned and beating to the same drum.
Just a few of the 'best kept secrets' we've worked with:
"I was attracted to Trent's clarity of what could be achieved, his process driven approach to achieving objectives, coupled with his knowledge and experience. It's been absolute pleasure working with Trent and his team. I am extremely pleased with the results...”
Giles Hill
Director, EQ Property
THE TRUTH IS YOU HAVE A LOT ON YOUR PLATE WHEN IT COMES TO BEING #1 IN YOUR MARKET...
You Might Be Struggling With:
Identifying & attracting the right type of higher-value client
- Past efforts have attracted the wrong type of client.
- Prospects just want to know 'price' and don't seem to care about anything else.
- Leads seem to take forever to sign-up and become a client.
You just want to attract higher-value clients who value your expertise and expect to pay a fair premium to work with you.
Monitoring cash flow & tracking return on investment
- You’re unsure what metrics to be tracking.
- You’re not clear on what benchmarks to aim for.
- You're not sure if your marketing is making or losing money.
You just want to understand dollars-in vs dollars-out and whether or not it's all worth it.
Developing process and people to handle the next growth phase
- Growth is starting to cause other operational challenges.
- Getting the right people in the right seats has become easier said than done.
- The team can never quite seem to follow process or consistently achieve what is expected.
- You're getting pulled in a hundred different directions and clients are beginning to notice.
You just want to get everyone on the same page and following processes that actually work and scale.
Figuring out what to do and what not to do next from a marketing and business development standpoint
- Exactly who is our ideal client and how do we get more of them?
- Just what is our point of difference (or do we even have one)?
- Do people see us as a commodity service provider?
- What 'tactics' would work best specifically for our firm and stage of business?
- Where should we be spending our marketing dollars and efforts?
You just want to know what you should be doing and why.
Aligning the leadership team on strategy, planning and execution
- The leadership team is losing sight of the bigger picture (core mission, vision and values).
- Key team members just can't seem to agree on what should be done next, how and why.
- Problems use to be handled quickly but now take weeks/months to resolve.
- Important but not urgent activities are just not getting done.
You just want everyone in the business aligned and beating to the same drum.
Professional business coaching can help you:
Improve operations, implement systems and remove bottlenecks so that you get your time back.
Hire and train the right team, communicate better with each other and eliminate people problems.
Grow your business with bigger and better clients.
Overcome cash flow issues and improve your financial management.
Make better decisions and become more profitable.
WELL... YOU CAN!
Butler & Co Advisory is a small team of experienced entrepreneurs coaching aspiring entrepreneurs. We are experts in one thing – growing profitable companies through an appropriate mix of business coaching, growth advisory and marketing strategy consulting.
Whereever you're stuck, we can help:
MORE LEADS, SALES, AGGRESSIVE GROWTH?
YOU GOT IT.
MORE LEADS, SALES, AGGRESSIVE GROWTH? YOU GOT IT.
You won’t believe how easy it is to get your phone ringing with top-shelf, ready-to-buy prospects until you see our methodology for yourself. It’s time for you to set the pace and leave your competitors behind.
RECRUIT & RETAIN WINNERS INSTEAD OF LOSERS?
COMING RIGHT UP.
RECRUIT & RETAIN WINNERS INSTEAD OF LOSERS? COMING RIGHT UP.
Only the very best hiring managers win the perpetual war for talent. You’ll join the ranks of elite recruiters when you learn how the top guns do it. It’s time to get the rock stars you deserve and let the rest work for the others.
CONTROL YOUR CASH AND STASH MONEY AWAY?
EASY.
CONTROL YOUR CASH AND STASH MONEY AWAY? EASY.
Smart business owners know how to control costs, forecast and manage cash, and grow profits. It’s time to control the flow of money through your business and build a large pile of cash in your bank account.
GET YOUR BUSINESS READY TO SELL FOR BIG BUCKS? LET’S ROLL.
Any business can be turned into a cash machine that runs with minimal to zero daily involvement of the owner(s). It’s time to turn your staff into a team that will run your business like they own it, so you can sell it to whomever you wish, whenever you wish.
Who We Work With
We work primarily with established business owners in the following categories.
Advisory Firms
Accounting firms, consulting firms, real estate agencies, medical clinics and marketing agencies.
Professionals
Consultants, coaches, real estate agents, accountants, mortgage brokers, medical practitioners, marketers and freelancers.
Our Founder & Lead Business Coach, Trent Butler
The vision of Butler & Co Advisory is to be the undisputed market leader in business growth advisory services in Australia.
Our plan to achieve that vision is to work hand-in-hand with a smaller volume of exceptionally talented industry experts, taking each of them to 'market-leader' status in their respective niches and/or geographic locations. We then let their results do our talking.
A Chartered Accountant, Trent has over 10 years experience working across three different firms spanning the three 'tiers' of the accounting profession; a small boutique firm, a mid-tier firm and the ‘big 4’ firm – Pricewaterhouse Coopers.
Since founding Butler & Co Advisory in 2018, Trent has worked with over 50+ Australian professional service businesses. He deeply understands the nuances, growth challenges and stakeholder dynamics that present at every stage of a firm's life cycle.
Trent knows how both prospective clients and professional staff conduct their due diligence and choose a professional service provider in the modern digital world.
He understands that as your business grows and thrives, so will our partnership. So let’s talk, we promise it will be a breath of fresh air.
Our Founder & Lead Business Coach, Trent Butler
The vision of Butler & Co Advisory is to be the undisputed market leader in business growth advisory services in Australia.
Our plan to achieve that vision is to work hand-in-hand with a smaller volume of exceptionally talented industry experts, taking each of them to 'market-leader' status in their respective niches and/or geographic locations. We then let their results do our talking.
A Chartered Accountant, Trent has over 10 years experience working across three different firms spanning the three 'tiers' of the accounting profession; a small boutique firm, a mid-tier firm and the ‘big 4’ firm – Pricewaterhouse Coopers.
Since founding Butler & Co Advisory in 2018, Trent has worked with over 50+ Australian professional service businesses. He deeply understands the nuances, growth challenges and stakeholder dynamics that present at every stage of a firm's life cycle.
Trent knows how both prospective clients and professional staff conduct their due diligence and choose a professional service provider in the modern digital world.
He understands that as your business grows and thrives, so will our partnership. So let’s talk, we promise it will be a breath of fresh air.
What is Trent like to work with?
Click on the images below to watch the videos.
LOCATE BUYERS AGENCY
"Their [Trent's] approach with us has been fantastic and I really like that they actually care about their clients. They're actually interested in you getting the best results possible, and that shows up in how they work and how they approach what they do.
They're very strategic. They'll come up with great ideas and great ways in which you can improve on your business."
Shane Hiscock, Founder & Buyers Agent, Locate Buyers Agency
“They listened to our requirements and concerns and formulated a plan tailored to our specific circumstances. We feel they delivered a practical and detailed strategy that suits our needs and reflects our values and we are now working with Butler & Co to implement this.”
Chris Clarke
Partner, Clarke & Brownrigg Chartered Accountants Adelaide
CFO-ONE ADVISORS
“It took us a couple of months to really get clicking, and then around months three or four, we really started to see a huge return on investment which was fantastic.”
Mike Urness, CEO, CFO-One Advisors
“Wow very promising stats actually…Can’t wait to ramp this up next year given the high enquiry to click through rate and high organic search rate (with no SEO!)”
James Livingston
Founder & Partner,
Arc Medical Accountants
PROPERTY FRONTLINE
"What a positive experience it was working with Trent. What I particularly liked was the mix of tools and feedback that helped me connect with clients in a systemised and targeted way, which saved me so much time."
Debra Beck-Mewing, Founder & CEO, Property Frontline
“Working with Butler & Co has been such a positive experience, helping me develop a suitable marketing strategy and generate high quality leads. Butler & Co are very professional and have a very strategic approach with lead generating. We’ve achieved outstanding results and through my experience, I can honestly recommend Butler & Co and the services 100%.”
Maryanne Drosos
Founder & Director,
Blue Diamond Recruitment
B2B LEADS
“Being a lead gen and marketing guy, I thought my sales process was down pat to be honest...
He [Trent] showed me his methods of conducting sales calls and strategy sessions, which turned out to be way more effective."
Ryan Caswell, Founder, B2B Leads
“I'm so grateful for the support and guidance that Butler & Co’s business coaching has provided me thus far. Without them, I’m not sure if I would have continued in business. I'm now excited for the future and for what's next – we’re only just getting started!”
Kristie Oldfield
Founder & Director,
Parabroker.au
ACHIEVE MARKET LEADING STATUS WITHOUT:
The hassle and risk of taking on a business partner or prematurely hiring and managing a full-time marketing, finance or operations person.
Replacing your existing team members.
Throwing away what is already working.
Schedule a call to see if our approach can help take your business to #1 in your market.
ACHIEVE MARKET LEADING STATUS WITHOUT:
The hassle and risk of taking on a business partner or prematurely hiring and managing a full-time marketing, finance or operations person.
Replacing your existing team members.
Throwing away what is already working.
Schedule a call to see if our approach can help take your business to #1 in your market.
COACHING WILL PAY OFF OVER THE LONG TERM - AND WE GUARANTEE RESULTS.
'Win/Win' is a core value here at Butler & Co Advisory, which is why we offer a return on investment guarantee.
Investment presumes that there will be a return. Otherwise, it’s just an expense.
If you qualify – and do the work – we offer a guarantee:
After 17 weeks of coaching, you will agree that coaching has paid for itself - or we will work with you at no charge until that is true.
This drives us to do great work and ensure we're only commencing relationships with those who we're sure will see commercially positive outcomes.
Our latest articles to help you grow your business
Why Most Business Owners Run Out of Time (and What to Do About It)
1. The Universal Problem: “I Just Don’t Have Enough Time”
If you’ve ever ended the day wondering where the hours went - inbox overflowing, fires to put out, and your highest priorities untouched - you’re not alone.
Nearly every business owner feels like they’re chasing time. You’re stuck responding to what’s urgent instead of moving forward on what actually matters. It’s exhausting. But here’s the truth:
You don’t have a time problem. You have a priority problem.
Time is fixed. Everyone gets 168 hours a week. The difference between the overwhelmed and the effective? It’s how they decide what gets their time.
2. The Real Reasons Business Owners Run Out of Time
A. Priorities Are Unclear
Most time stress doesn’t come from being unproductive - it comes from being busy with the wrong things.
When everything feels important, nothing gets finished. The loudest email, the newest idea, or the client yelling the loudest ends up stealing the day. But running a business like that is like steering with your rearview mirror.
Clarity is the cure.
B. No Weekly or Daily Planning Rhythm
Without a structured planning rhythm, your week runs you - instead of the other way around.
Most business owners don’t start their Monday with a clear roadmap. Instead, they jump into the noise and hope they land somewhere productive.
But if you don’t pre-allocate your time with intention, it will disappear by default.
C. Overcommitting and Under-Scheduling
Saying “yes” to everything is the fastest path to burnout. But here’s what’s worse: most owners underestimate how long things take.
When your calendar doesn’t reflect your real commitments, chaos is guaranteed. You’ll either drop the ball or burn out trying not to.
3. How to Regain Control of Your Time
A. The Power of a Weekly Planning Ritual
Carve out 30 minutes every Sunday evening or Monday morning. No distractions. No emails. Just you and your calendar.
Review your current Rocks (your top 3–5 quarterly goals)
Choose your Top 3 Outcomes for the week
Map them into your diary before anything else claims the space
B. Use the “3–5 Priorities” Rule
You don’t need 27 priorities. In fact, if you do - you have none.
Instead, choose 3–5 key outcomes that move the business forward. These are your Rocks (Most Important Tasks).
Everything else is a distraction or a “nice-to-have.” Be ruthless.
C. Finish Today by Planning Tomorrow
In the last 10 minutes of your workday, write tomorrow’s top 1–3 priorities. This small habit gives your brain direction while you sleep - and your future self clarity when you log on in the morning.
You’ll start each day with purpose, not panic.
4. Tools and Tactics That Actually Work
A. The Default Diary
This is time-blocking done right.
Instead of reacting to every interruption, proactively block your calendar by category. For example:
Marketing & Growth: e.g., Tuesday 10–12pm
Sales & Follow-Up: e.g., Wednesday 2–4pm
Deep Work/Strategy: e.g., Thursday 9–11am
Admin & Emails: e.g., Friday 3–4pm
If it’s not in the diary, it doesn’t exist.
B. The 80/20 Focus Filter
80% of your results usually come from 20% of your actions.
So ask: What are the few things only I can do that drive real value in the business?
Then double down on those and either delay, delegate, or delete the rest.
5. Mindset Shifts That Make a Difference
A. From “Busy” to “Productive”
Being busy isn’t a badge of honour. It’s often a sign of poor systems.
True productivity is doing fewer things - but the right ones - and doing them well.
B. From Reactive to Proactive
The real freedom comes when you stop reacting to the day and start designing it.
Your calendar is a tool, not a to-do list. It reflects your values, your goals, and the kind of business you’re building.
6. What to Do When It Still Feels Like Too Much
Even with the best planning in the world, business can still feel overwhelming.
That’s because sometimes the real issue isn’t time - it’s capacity.
You’re trying to do too much, with too few systems, or without enough help. In that case, the next step is to:
Start delegating low-value tasks
Systemise what repeats
Build a team that can carry the load with you
Time management will only take you so far if your business model depends on you doing everything yourself.
7. Final Thought: You Don’t Need More Time - You Need a Better Plan
If you’re constantly rushing, drowning in tasks, or ending the week without progress - it’s not because you’re lazy. It’s because you’re under-planned.
But planning is a skill. And it compounds. The more you practice, the more clarity you gain, and the more control you reclaim.
So start today. Take 10 minutes, right now, and ask:
What are my top 3 priorities for tomorrow?
What time have I blocked to work on them?
If you build the habit, the results will follow.
Bonus: Want Help Creating a Default Diary That Works?
If you’re feeling stretched but not seeing results, business coaching can help you reset your rhythm and build a business that works - without sacrificing your time, health, or family.
Book a complimentary 15-minute call and let’s explore whether coaching is a fit: https://www.butleradvisory.com.au/time-with-trent
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Schedule a call to see if our approach can help take your business to #1 in your market.
No pie-in-the-sky. No generic ideas.
No hard sell.
Just straight-forward analysis of your approach to marketing and sales, team-building skills, gross and net profitability, and business transfer readiness.